The challenge
This brand already had a profitable product and healthy ad economics. They didn't need us to fix efficiency. They needed to scale fast without breaking what was already working. Their ask was clear: grow the volume, hold the ratios. Most agencies get one of those right. We had to deliver both.
What we did
The strategy was expansion, not optimization. We mapped every profitable keyword and targeting pocket that wasn't being reached yet. Scaled spend into those channels methodically — new campaign types, broader placement coverage, and increased budgets in the segments already delivering. Creatives and A+ content were strengthened to ensure conversion rates held as traffic grew. The result: sales volume more than doubled, while ROAS and ACOS moved by less than 1% in either direction.
Why it worked
Not every brand needs efficiency fixes. This one needed reach. Mapping untapped keyword and placement pockets, then scaling budget into them methodically while strengthening creative, let volume more than double while ROAS and ACoS moved by less than one percent.
Services behind this result
This result came from coordinated work across Amazon PPC, Amazon agency for supplements. One team owned the whole channel, so changes to listings, ads and operations happened in the right order.