The challenge
A smaller brand with a specific goal: rank higher and get more clicks on their most important keyword, colloidal silver liquid. The challenge was that total search activity for this keyword was actually declining during the period: fewer searches, fewer impressions, fewer total clicks on the query. This brand still grew, and the reason came down to one thing: the main image.
What we did
We reviewed the brand's own SQP funnel for the keyword alongside the publicly visible search results shoppers were seeing. The diagnosis was clear: the main image wasn't addressing the primary pain point buyers were looking to solve. The search results were full of similar visuals, and none of them spoke to that pain point. We redesigned the main image to surface the right pain point, kept it fully Amazon compliant, and tracked performance weekly via SQP data. Within weeks, the brand's own click share more than doubled while total searches for the keyword were falling.
Why it worked
When total searches fall, most brands lose clicks with the market. This brand gained them by winning a bigger share of a shrinking pie. The redesigned, compliant main image spoke to the buyer's real pain point in a search results page full of look-alike images, and SQP data proved the effect week by week.
Services behind this result
This result came from coordinated work across Listing optimization, Rufus optimization. One team owned the whole channel, so changes to listings, ads and operations happened in the right order.