The challenge
This shop was live but barely selling. A few hundred pounds of GMV in a month, no creator program to speak of, and no system to recruit, brief or retain affiliates. The product was good; nobody was talking about it.
What we did
We rebuilt the shop around creators. Hero product selected, commissions restructured, and creators recruited from our database and matched to the category. A dedicated Discord community kept creators briefed with hooks that were converting, approved claims and challenges. Winning videos were identified quickly and their angles shared across the community so new creators ramped faster.
Why it worked
Creator-attributed GMV made up the majority of the growth, which is exactly what a working creator engine looks like: more creators posting, learning from each other's winning videos, and concentrating on the product that sells.
Services behind this result
This result came from coordinated work across TikTok Shop, Creator program, TikTok Shop ads. One team owned the whole channel, so changes to listings, ads and operations happened in the right order.