Another seller
A reseller or hijacker undercut your price on your listing.
Lost the Buy BoxLost the Buy Box?
Lost the Buy Box?
Here’s how to get it back.
When you lose the Buy Box, most shoppers can’t easily buy from you. The good news is the reason is usually one of a handful of things you can check today.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedCheck these first
- Other sellers
Is someone else on your listing? - Price
Is your price higher elsewhere or on Amazon? - Stock
Are you in stock and shipping on time?
Why brands lose the Buy Box
Price elsewhere
Amazon may suppress the Buy Box if your price is lower on another site.
Stock problems
Low or no FBA stock, or slow merchant fulfilment.
Account health
Late shipments, cancellations or defects can affect eligibility.
Big price change
A sudden price increase can trigger a suppression.
Counterfeits
Fake listings on your ASIN can take sales and hurt reviews.
How we win it back
01
Find the cause
Check offers, pricing, stock and account health.
02
Fix the listing
Correct price, stock or listing issues.
03
Deal with sellers
Use Brand Registry tools and test buys for hijackers.
04
Protect it
Ongoing monitoring so it doesn’t happen again.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Hijackers and unauthorised sellers
If someone is selling on your listing without permission, Brand Registry gives you tools to report them. Our brand protection team handles hijackers and counterfeit reports for brands we work with.
Related: sales drop audit and suppressed listings.
Amazon agency for Buy Box
CommerceKind is an Amazon agency for Buy Box issues: we find why you lost it (price, stock, account health, unauthorized sellers or suppression) and fix the cause.
Why did I lose the Buy Box on my own product?
Common causes are pricing, a stockout, account health, a lower-priced reseller or a pricing-error suppression.
Can you remove unauthorized sellers?
We use Brand Registry tools and policy reports where violations exist. See brand protection.
Related: Sales growth · Fixing listing issues · Brand services · For agencies · Contact us
Frequently asked questions
Why did I lose the Buy Box?
The usual causes are another seller with a lower price, a lower price elsewhere online, stock or shipping problems, or account health issues.
Is the Buy Box the same as the featured offer?
Yes. Amazon now calls it the featured offer.
How do I remove a hijacker?
Document the issue, use Brand Registry reporting tools and, if needed, a test buy to prove the product isn’t genuine.
Can a price change make me lose the Buy Box?
Yes. A sudden increase or a lower price on another site can lead to suppression.
Can you help?
Yes. Our free audit checks offers, pricing, stock and account health.
Want a second pair of eyes
on your account?
Book a free strategy call. We look at your account with you and share a clear 90-day plan. No pricing pressure, no long pitch.
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