Walmart advertising
that grows marketplace sales.
CommerceKind manages Walmart Connect Sponsored Search for brand owners selling on Walmart Marketplace. We build and optimize campaigns alongside your listings, so ad spend lands on pages built to convert.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managed
Ad revenue $5,872.46 (+32%) · ROAS $2.37 · units 280 (+44%) · Walmart Connect Sponsored Search · last 7 days
Real dashboards from accounts we run
Original dashboard screenshots from accounts our team manages. Tap to enlarge.
Why Walmart advertising matters now
Walmart Marketplace has become a serious second channel for Amazon brands, and Walmart Connect is how shoppers find new products there. Competition is lower than on Amazon in many categories, but the platform has its own rules: different search behavior, different listing quality standards and a different ad console. Brands that copy their Amazon approach directly usually underperform.
What our Walmart advertising management includes
- Account and listing audit: content quality, catalog issues and keyword gaps reviewed before spend increases.
- Sponsored Search campaigns: automatic and manual campaigns structured by product and goal.
- Keyword and bid management: converting search terms promoted, waste negated, bids adjusted on performance.
- Listing optimization: titles, descriptions, attributes and images improved for Walmart search.
- Reporting: ad revenue, ROAS, units and spend reported weekly with commentary.
Real Walmart results
The dashboards on this page are original Walmart screenshots from a brand we manage. Walmart Connect Sponsored Search delivered $5,872.46 in ad revenue (+32%) at a $2.37 ROAS with units up 44% over a seven-day period, and monthly Marketplace GMV grew from $1,271 to $16,855 between October 2025 and March 2026. Read the full Walmart case study.
revenue generated for client brands
brands managed in-house
monthly ad spend managed
on Trustpilot (13 reviews)
Walmart Connect: ROAS $1.80 → $2.72, sales up to $21.6K
The next stage for the same Walmart account: ad efficiency, listing quality and Pro Seller status, straight from the dashboards.
| Walmart Connect (2026) | Feb | Mar | Apr |
|---|---|---|---|
| Ad spend | $5,311.95 | $4,778.76 | $7,411.30 |
| Attributed sales | $9,578.48 | $12,980.97 | $18,834.21 |
| ROAS | $1.80 | $2.72 | $2.54 |
| Avg. CPC | $1.69 | $1.37 | $1.39 |
| Impressions | 1,332,756 | 1,155,476 | 1,850,390 |
| Total marketplace sales | $13,324.18 | $16,855.46 | $21,646.35* |
| Units sold | 600 | 749 | 870* |
*April 1–27, 2026. Figures from the original Walmart Seller Center and Walmart Connect dashboards.
Also achieved: Walmart Pro Seller status.
Walmart and Amazon, managed together
Most of our Walmart clients also sell on Amazon. Running both with one team means shared keyword research, consistent content and pricing, and inventory planned across channels. See our Walmart Marketplace management and Amazon PPC pages.
How we start
- Audit your Walmart listings and any existing campaigns.
- Fix content and catalog issues that block conversion.
- Launch structured Sponsored Search campaigns.
- Optimize weekly and scale what converts.
Read our Walmart advertising guide for a deeper look at how Walmart Connect works.
Walmart advertising results from one account
From the same Walmart account, Sponsored Search attributed sales grew from $9,578.48 in February 2026 to $12,980.97 in March and $18,834.21 in April, while ROAS moved from $1.80 to $2.72 in March and $2.54 in April as spend increased. Impressions rose from 1,332,756 in February to 1,850,390 in April. In one week in March, the campaigns delivered 119 units and $2,634.28 in attributed revenue at a $2.78 ROAS, up from 81 units, $1,806.32 and $1.48 the week before.
Over the same period, total marketplace sales grew from $13,324.18 in February to $16,855.46 in March and $21,646.35 for April 1–27, and the listing quality score improved from 57% to 67%. The account also achieved Walmart Pro Seller status.
Why listing quality matters for Walmart ads
Walmart's listing quality score combines content, ratings and reviews, shipping, availability and price competitiveness. Ads send traffic to your listing, but the listing decides whether that traffic converts. In the account above, content quality was strong, while ratings and reviews were the weakest component, so the plan focused on reviews and availability alongside ad optimization.
How we scale Walmart spend safely
- Increase budgets in steps, watching ROAS at each level.
- Move spend toward items and keywords with proven return.
- Check inventory before scaling, since stock-outs hurt both sales and visibility.
- Review search terms weekly and add negatives for waste.
Walmart advertising agency FAQs
What is Walmart Connect?
Walmart Connect is Walmart's advertising platform. Sponsored Search ads appear in Walmart search results and product pages.
Do you manage Walmart Sponsored Search?
Yes. We build and optimize Sponsored Search campaigns alongside listing optimization.
What results have you delivered on Walmart?
In one account, Walmart Connect ad revenue reached $5,872.46 (+32%) at a $2.37 ROAS over seven days, and monthly GMV grew from $1,271 to $16,855.
Can you manage Amazon and Walmart together?
Yes. One team manages both channels.
Do you publish pricing?
No. We share a proposal after a strategy call.
Ready to talk about
your brand?
Book a strategy call and we will review your account and share a clear 90-day plan.
Book a strategy call