Case studies · Walmart

Walmart monthly GMV from $1,271 to $16,855.

This brand had listings on Walmart Marketplace but treated it as an afterthought. Sales were minimal, listings were thin, and advertising was not structured.

Walmart Marketplace · Channel expansion · Oct 2025 → Apr 2026 · Pro Seller achieved
Monthly GMV$1.27K→ $16,855Oct → Mar
Units sold73→ 749Oct → Mar
Orders64→ 716Oct → Mar
Monthly sales$13,324→ $21,646Feb → Apr 1–27, 2026
Walmart Connect ROAS$1.80→ $2.72Feb → Mar 2026
Listing quality57%→ 67%Poor → Good
Walmart Connect ad revenue$5,872.46+32% (7 days)

The original screenshots

Walmart Marketplace case study – Oct 2025: GMV $1,271.21 · 73 units · 64 orders · Walmart Sales Insights
Oct 2025: GMV $1,271.21 · 73 units · 64 orders · Walmart Sales Insights
Walmart Marketplace case study – Mar 2026: GMV $16,855.46 · 749 units · 716 orders · Walmart Sales Insights
Mar 2026: GMV $16,855.46 · 749 units · 716 orders · Walmart Sales Insights
Walmart Marketplace case study – Ad revenue $5,872.46 (+32%) · ROAS $2.37 · units 280 (+44%) · Walmart Connect Sponsored Search · last 7 days
Ad revenue $5,872.46 (+32%) · ROAS $2.37 · units 280 (+44%) · Walmart Connect Sponsored Search · last 7 days
FEB → APR 2026

Walmart Connect: ROAS $1.80 → $2.72, sales up to $21.6K

The next stage for the same Walmart account: ad efficiency, listing quality and Pro Seller status, straight from the dashboards.

Walmart Connect (2026)FebMarApr
Ad spend$5,311.95$4,778.76$7,411.30
Attributed sales$9,578.48$12,980.97$18,834.21
ROAS$1.80$2.72$2.54
Avg. CPC$1.69$1.37$1.39
Impressions1,332,7561,155,4761,850,390
Total marketplace sales$13,324.18$16,855.46$21,646.35*
Units sold600749870*

*April 1–27, 2026. Figures from the original Walmart Seller Center and Walmart Connect dashboards.

Walmart sales: Feb $13,324.18 / 600 units → Mar $16,855.46 / 749 units → Apr 1–27 $21,646.35 / 870 units (2026)
Walmart sales: Feb $13,324.18 / 600 units → Mar $16,855.46 / 749 units → Apr 1–27 $21,646.35 / 870 units (2026)
Walmart Connect, Feb 2026: spend $5,311.95 · attributed sales $9,578.48 · ROAS $1.80 · CPC $1.69
Walmart Connect, Feb 2026: spend $5,311.95 · attributed sales $9,578.48 · ROAS $1.80 · CPC $1.69
Walmart Connect, Mar 2026: spend $4,778.76 · attributed sales $12,980.97 · ROAS $2.72 · CPC $1.37
Walmart Connect, Mar 2026: spend $4,778.76 · attributed sales $12,980.97 · ROAS $2.72 · CPC $1.37
Walmart Connect, Apr 2026: spend $7,411.30 · attributed sales $18,834.21 · ROAS $2.54 · CPC $1.39
Walmart Connect, Apr 2026: spend $7,411.30 · attributed sales $18,834.21 · ROAS $2.54 · CPC $1.39
Walmart Connect, week before optimization: units 81 · revenue $1,806.32 · ROAS $1.48
Walmart Connect, week before optimization: units 81 · revenue $1,806.32 · ROAS $1.48
Walmart Connect, week of Mar 2–8, 2026: units 119 · revenue $2,634.28 · ROAS $2.78
Walmart Connect, week of Mar 2–8, 2026: units 119 · revenue $2,634.28 · ROAS $2.78
Walmart listing quality score improved from 57% (Poor) to 67% (Good)
Walmart listing quality score improved from 57% (Poor) to 67% (Good)

Also achieved: Walmart Pro Seller status.

The challenge

This brand had listings on Walmart Marketplace but treated it as an afterthought. Sales were minimal, listings were thin, and advertising was not structured.

What we did

We rebuilt listings for Walmart's search and content standards, fixed catalog issues, and launched structured Walmart Connect Sponsored Search campaigns. Budgets were moved toward converting items and keywords, and listing content was improved alongside the ads.

Listing rebuildCatalog cleanupWalmart Connect Sponsored SearchBid management

Why it worked

Walmart rewards complete, relevant listings and well-structured ads, just like Amazon. With both in place, monthly units grew roughly tenfold over the period.

Services behind this result

This result came from coordinated work across Walmart Marketplace, Walmart advertising. One team owned the whole channel, so changes to listings, ads and operations happened in the right order.

Walmart Marketplace Walmart advertising All case studies
$100M+

revenue generated for client brands

60+

brands managed in-house

$3M+

monthly ad spend managed

4.4/5

on Trustpilot (13 reviews)

Questions about this case study

Is this a real client account?

Yes. Every figure on this page comes from the original Walmart screenshots shown, from an account CommerceKind manages. The client is not named to protect their confidentiality.

What services were involved?

Listing rebuild, Catalog cleanup, Walmart Connect Sponsored Search, Bid management.

Will I get the same results?

Results depend on your product, margins, competition and starting point. We share a realistic plan after a free audit, not a guarantee.

How do I start?

Book a strategy call. We review your account and share a 90-day plan.

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