At a glance
| Tool | Type | Best for |
|---|---|---|
| Business Reports & Brand Analytics | Official | Free first-party data |
| Amazon Marketing Cloud | Official | Brands with larger ad budgets |
| Sellerboard | Third-party | Seeing true net profit per SKU |
| SellerApp | Third-party | A broad analytics view |
The tools
Business Reports & Brand Analytics
Seller Central’s built-in sales, traffic and search reports.
Amazon Marketing Cloud
Amazon’s clean-room analytics for advanced ad attribution and audience analysis.
Sellerboard
Profit dashboard that tracks fees, PPC, refunds and product cost per product and order.
SellerApp
Amazon analytics suite with sales and advertising reporting.
How CommerceKind uses them
We report on profit, not just sales. Every product gets a margin view that includes ad spend, so decisions to scale or cut are made on real numbers.
FAQ
What is TACoS?
Total advertising cost of sale: ad spend divided by total revenue (ads plus organic). It shows whether ads are growing the whole business.
Is Amazon Marketing Cloud worth it for small brands?
It’s most useful once you run several ad types and want to see how they work together. Smaller brands get more from clean basic reports first.
Which tool does CommerceKind use?
It depends on the account. We pick tools per client based on budget and goals, and Amazon’s own tools come first.
We’ll look at your account and tell you what’s worth paying for and what isn’t.
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