At a glance
| Tool | Type | Best for |
|---|---|---|
| Brand Registry | Official | Every brand; start here |
| Project Zero | Official | Brands facing counterfeits |
| Transparency | Official | Brands with frequent counterfeits |
| Red Points | Third-party | Protection beyond Amazon |
The tools
Brand Registry
Amazon’s free program for trademark owners, with tools to report infringement and protect listings.
Project Zero
Lets eligible brands remove counterfeit listings directly, with automated protections.
Transparency
Amazon’s unit-level product serialization that stops fakes before they ship.
Red Points
Third-party service that detects and removes counterfeits and infringements across marketplaces and the web.
How CommerceKind uses them
We get brands into Brand Registry first, then watch listings for hijackers and unauthorized sellers and file reports through Amazon’s own tools.
FAQ
Do I need a trademark for Brand Registry?
Yes. Amazon requires a registered or pending trademark in an eligible country.
What’s the difference between Project Zero and Transparency?
Project Zero lets you remove counterfeit listings yourself. Transparency puts unique codes on each unit so fakes can be stopped before they reach customers.
Which tool does CommerceKind use?
It depends on the account. We pick tools per client based on budget and goals, and Amazon’s own tools come first.
We’ll look at your account and tell you what’s worth paying for and what isn’t.
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