At a glance
| Tool | Type | Best for |
|---|---|---|
| Amazon Brand Analytics | Official | Brand owners who want first-party data |
| Helium 10 (Cerebro, Magnet) | Third-party | Reverse-ASIN competitor research |
| Jungle Scout Keyword Scout | Third-party | Sellers already using Jungle Scout |
| DataDive | Third-party | Building a clean, relevant keyword list for a niche |
The tools
Amazon Brand Analytics
Amazon’s own search data for brand-registered sellers, including search terms and Search Query Performance for your products.
Helium 10 (Cerebro, Magnet)
Cerebro does reverse-ASIN lookups to show the keywords a product ranks for; Magnet expands a seed term into related keywords.
Jungle Scout Keyword Scout
Shows estimated search volume and related terms for a keyword or ASIN.
DataDive
Builds a Master Keyword List from top competitors with relevancy scoring, and tracks daily organic rank in Rank Radar.
How CommerceKind uses them
We start with Brand Analytics and Search Query Performance because it’s Amazon’s own data, then use a third-party tool to see competitor keywords. Every keyword gets tagged by relevance before it touches a listing or a campaign.
FAQ
What is the best free Amazon keyword tool?
Amazon Brand Analytics is free for brand-registered sellers and uses Amazon’s own data. The search bar autocomplete is also free and shows what shoppers type.
Are search volume numbers exact?
Third-party volumes are estimates. Use them to compare keywords, not as exact counts. Amazon’s Search Query Performance shows real impressions and clicks for your own products.
Which tool does CommerceKind use?
It depends on the account. We pick tools per client based on budget and goals, and Amazon’s own tools come first.
We’ll look at your account and tell you what’s worth paying for and what isn’t.
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