Amazon agency for
supplement brands.

Why supplement brands need a specialist Amazon agency

Selling vitamins, protein, gummies, herbal products or functional wellness on Amazon is different from selling a kitchen gadget. Dietary supplements is a restricted category with its own documentation, testing and labeling expectations. A single non-compliant claim in a bullet point can get a listing suppressed. And because so many brands compete on the same keywords, advertising costs climb quickly.

Our team has worked on supplement and wellness brands across Amazon and TikTok Shop, including the brands shown in our results, so we start with the category's realities rather than learning them on your account.

What we handle for supplement brands

• Category approval and ungating: preparing the documentation Amazon asks for in the dietary supplements category and handling the case flow.
• Compliant listing copy: titles, bullets and A+ written to sell without disease claims or wording that triggers suppression.
• Keyword strategy: research across ingredient, benefit and format searches (gummies, capsules, powders, drops).
• A+ Content and imagery: ingredient breakdowns, usage guides and comparison charts that answer shopper questions before they leave the page.
• Amazon PPC: profit-based campaigns that defend your brand terms and win high-intent ingredient searches.
• Subscribe & Save and repeat purchase: structuring offers and messaging to build recurring revenue.
• Reviews and account health: monitoring reviews, policy notices and listing health daily.
• TikTok Shop: creator programs for supplements, with every claim briefed for compliance.

Real supplement and wellness work

The examples on this page come from our own work. For RAWSUPPZ Premium Shilajit Resin we built a new A+ Content stack. In a Search Query Performance example for infant vitamin D drops, purchases on “vitamin d drops for infants” went from 16 to 161 between week 51 of 2024 and week 11 of 2025. We only show real screenshots from accounts we work on.

TikTok Shop for supplement brands

Wellness is one of TikTok Shop's strongest categories, and creators drive most of the sales. As an official TikTok Shop Partner with a 10K+ creator database, we recruit creators who fit your audience and run a dedicated Discord community for your brand, where we brief them on approved claims, share hooks that convert, and keep content compliant. See our TikTok Shop creator program.

Compliance comes first

We will never write claims that a product treats, cures or prevents a disease, and we work from the claims your regulatory team has approved. If a listing has risky wording today, fixing it is usually the first thing we do, because a suppressed listing earns nothing no matter how good the ads are.

Start with an audit

Our free audit reviews your listings for compliance and conversion, your ads for waste, and your account for health risks, then gives you a 90-day plan. See also listing optimization and Amazon PPC.

Keyword strategy for supplement listings

Supplement shoppers search in layers: by ingredient ("magnesium glycinate"), by benefit ("sleep support"), by format ("gummies", "liquid drops"), by audience ("for kids", "for women") and by attribute ("third-party tested", "vegan"). Strong listings and ad campaigns cover each layer deliberately. We map your products to these clusters, write copy that uses the language shoppers use without crossing into prohibited claims, and build PPC campaigns that separate high-intent ingredient terms from broad benefit searches so each can be bid on its own economics.

Repeat purchase is the other lever. Supplements are replenished, so the value of a new customer is often several orders, not one. We factor that into PPC targets and use Subscribe & Save, bundles and Brand Store content to make the second order more likely.