Who will run my account?
Get names and roles, and ask how many accounts each person handles.
How to choose an Amazon agencyHow to choose an Amazon agency
How to choose an Amazon agency
without regretting it later.
Most bad agency experiences come from questions nobody asked at the start. Use this checklist on every agency you talk to, including us.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedThree things to check first
- Who does the work
In-house team or outsourced freelancers? - Proof
Real screenshots from brands like yours - Exit terms
Notice period and who owns what
Questions worth asking on the first call
Is your team in-house?
Outsourced work often means slower fixes and gaps between skills.
What will you do in the first 90 days?
A good agency can explain its priorities after looking at your account.
How do you report?
Ask to see a real report. Look for sales, ad spend, TACoS and profit, not vanity numbers.
What happens if I leave?
You should keep Seller Central, listings, ad history and creative.
Can I talk to a current client?
Or at least read independent reviews.
Green flags vs red flags
| Green flag | Red flag | |
|---|---|---|
| Promises | A plan with realistic priorities | Guaranteed #1 rankings or sales |
| Team | Named, in-house specialists | Vague answers about who does the work |
| Reporting | Profit, TACoS and clear next steps | Only impressions and clicks |
| Access | Works inside your account as a user | Asks for your login or to move listings |
| Contract | A fair notice period | Long lock-in with no performance review |
A simple way to compare agencies
01
Shortlist 3
Pick agencies that work with brands your size.
02
Same questions
Ask each one the questions above.
03
Free audit
See how deeply each one looks at your account.
04
Decide on fit
Choose the team that explained things most clearly.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What does an Amazon agency actually do?
A full-service Amazon agency runs the parts of the channel most brands struggle to staff: advertising, listing copy and SEO, images and A+ Content, account health, inventory planning and reporting. Some agencies only do ads. Know which kind you need before you start comparing.
How long before you see results?
Quick fixes like broken listings or wasted ad spend can show up in weeks. Organic rank and steady growth usually take a few months. Be wary of anyone promising faster.
Comparing options? See agency vs in-house, what affects agency cost and whether an agency is worth it.
I’m hiring my first Amazon agency. How do I choose, and who should be on my shortlist?
Shortlist two or three agencies that fit your size and channels, ask each who runs your account, how they report profit, what the terms are, and for live dashboards. CommerceKind, based in Jacksonville, Florida, is one to include. See also Canopy Management vs My Amazon Guy.
Frequently asked questions
What should I look for in an Amazon agency?
An in-house team, real proof from similar brands, clear reporting on profit, and terms that let you keep ownership of your account and data.
What are the red flags?
Guaranteed rankings, requests for your login password, vague answers about who does the work, and long lock-in contracts.
How many agencies should I talk to?
Two or three is usually enough to compare approach and fit.
Should I keep ownership of my account?
Always. The agency should be added as a user in your Seller Central and ad accounts.
Does CommerceKind offer a free audit?
Yes. We review ads, listings, inventory and account health and share what we would fix first.
Want a second pair of eyes
on your account?
Book a free strategy call. We look at your account with you and share a clear 90-day plan. No pricing pressure, no long pitch.
Book a strategy call