What a managed Amazon PPC service should actually do for your brand each week, what you should see in the report, and what stays in your hands.
Amazon PPC management services means a specialist team runs your Sponsored Products, Sponsored Brands and Sponsored Display campaigns for you. Every week they should clean up search terms, adjust bids and budgets, add new targets and report the results against your total sales, not just ad sales.
Most brand owners don’t need another dashboard. They need to know what happened in the account this week, why, and what changes next. That’s the real job of a managed PPC service.
Here’s what a solid week should look like, so you can judge any agency, including us.
Not everything should change every week. Too many changes at once makes it hard to see what worked.
| How often | What gets done | Why it matters |
|---|---|---|
| Weekly | Search terms, negatives, bids, budgets, new tests | Stops wasted spend before it adds up |
| Monthly | Campaign structure, targets per product, creative refresh | Keeps the account organized as the catalog grows |
| Quarterly | Strategy review, seasonal plan, Prime Day and Q4 prep | Lines up ad spend with launches and peak season |
If you’re unsure how ACoS and TACoS fit together, our ACoS vs TACoS guide explains both in a few minutes.
We manage Amazon PPC for brand owners from our Jacksonville, FL headquarters, alongside listings, creative and TikTok Shop. Our in-house PPC team optimizes your campaigns every week and reports ACoS, TACoS, ROAS and sales in plain English.
See how it works on our Amazon PPC management page, or read 12 questions to ask any PPC agency before you sign.
Day-to-day running of your Sponsored Products, Sponsored Brands and Sponsored Display campaigns: search-term reviews, negative keywords, bid and budget changes, new keyword and product targeting, campaign builds for launches, and a regular report that ties ad spend back to total sales.
Search terms, bids and budgets should be reviewed every week, and more often around launches, Prime Day and Q4. Structure, targets and creative usually get a deeper review each month.
You should. Your Seller Central and Amazon Ads accounts stay in your name, and the agency works through user permissions you can remove at any time.
It depends on your catalog, margin and how much time you can give the ads console. A good first step is an audit of your current account, so you can see where spend is wasted before you decide.
Software automates rules such as bid changes. An agency decides the strategy, sets targets per product, builds the structure and reads the results in the context of your listings, stock and margin.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
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Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
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