A private-label Amazon agency partner lets a marketing agency sell Amazon services under its own name. You keep the client, the brand and the price. The partner’s Amazon team does the work and hands you reports with your logo on them.
Your clients sell on Amazon. They ask you about it. Hiring an Amazon team just to say yes is slow and risky, so more agencies plug in a partner instead.
How the model works
What carries your brand
How to launch it, step by step
- Pick the first serviceStart where your clients already ask. Amazon PPC and listing optimization are the most common first offers because the deliverables are clear.
- Agree the boundariesSign an NDA and a non-solicit, and agree who talks to the client, how fast issues get answered, and who owns what.
- Set up your branded templatesReport templates, audit decks and onboarding forms are built in your format before the first client starts.
- Package and price itYou decide the price and how it sits next to your other services. Your margin is the gap between your price and the partner’s fee.
- Win the first clientUse a branded audit in the pitch. It shows the prospect real issues in their own account.
- Onboard through permissionsThe client adds users in Seller Central and Amazon Ads. No shared passwords.
- Run the weekly rhythmThe partner works the account each week and you get the update to forward or present.
Private-label vs building it yourself
| Question | Private-label partner | Hiring your own Amazon team |
|---|---|---|
| Time to first client | Set-up in under 2 weeks | Depends on recruiting and training |
| Skills on day one | PPC, listings, creative and account ops already in place | Usually one generalist to start |
| Your management load | One partner manager and a shared Slack | Hiring, training and reviewing staff |
| Capacity | One client or fifty | Limited by headcount |
| Branding | Your logo on every report | Your logo, your systems to build |
What to agree before the first client
- A non-solicit that covers your clients during and after the partnership.
- An NDA, signed when it suits you.
- Who handles client calls, and under which name.
- Response times and how urgent issues get escalated.
- That clients keep ownership of Seller Central and ad accounts.
- What happens to an account if a client leaves you.
How CommerceKind works as your private-label team
For about four years we’ve been the back office for agencies, delivering Amazon and TikTok Shop work under their brands with our in-house team from Jacksonville, FL. You get a dedicated partner manager, direct Slack access, and reports in your format.
We’re also an Official TikTok Shop Partner with a 10K+ creator network, so you can add TikTok Shop later with the same team. See how the program works on our agency partner page, or read how to add Amazon services to your agency.
FAQ
What is a private-label Amazon agency?
A partner that delivers Amazon services, such as PPC, listings and account management, under another agency’s brand. Your agency sells the service, sets the price and owns the client. The partner does the hands-on work behind the scenes.
Is private-label the same as white-label?
In agency work the terms are used for the same thing: the service is delivered by one company and branded by another. Some people use “private-label” when the reselling agency wants the offer to feel fully its own, with its own reports, templates and team names.
Do I need Amazon experience to offer this?
No. Many agencies start with no Amazon staff at all. The partner shapes the offer with you, supports your pitches with audits under your brand, and runs delivery once the client signs.
Will my clients know CommerceKind is involved?
Only if you want them to. We work behind your brand, reports carry your logo, and we never contact your clients unless you ask us to.
Will CommerceKind ever approach my clients?
No. We sign a non-solicit with partner agencies and never approach an agency’s clients, during or after the partnership.
Can I start with one client?
Yes. There are no minimum client numbers and our standard terms are month-to-month, so you can start with one account and grow from there.