An agency can resell almost every Amazon service under its own brand: PPC, listing optimization and SEO, A+ and creative, account management, product launches, brand protection, Vendor Central support, plus TikTok Shop and Walmart. The partner does the hands-on work. You own the client, the pricing and the relationship.
Your clients sell on Amazon whether or not you offer it. The question is whether that budget goes to you or to another agency. Here’s the full menu, one service at a time, so you can pick what to add first.
The menu at a glance
| Service | What the client gets | Good first offer? |
|---|---|---|
| Amazon PPC | Sponsored Products, Brands, Display managed weekly | Yes |
| Listing optimization & SEO | Titles, bullets, backend terms, Rufus-ready copy | Yes |
| A+ content & creative | A+ modules, images, brand store | Add-on |
| Account management | Seller Central, account health, catalog | Bigger clients |
| Product launches | Launch plan, listing and PPC together | Project |
| Brand protection | Brand Registry, hijacker and listing issues | Add-on |
| Vendor Central | 1P catalog, ops and ads support | Niche |
| TikTok Shop | Shop setup, creators, LIVE, GMV Max | Growing ask |
| Walmart | Marketplace setup and Walmart Connect ads | Niche |
Service by service: who does what
Amazon PPC
Partner does
Builds and runs Sponsored Products, Sponsored Brands and Sponsored Display. Weekly search-term work, bids, budgets, testing.
Your agency does
Sells the service, agrees targets with the client, sends the branded report, joins the monthly review.
Listing optimization & SEO
Partner does
Keyword research, titles, bullets, descriptions, backend search terms, and copy that answers shopper questions for Rufus.
Your agency does
Collects product details and approvals from the client, presents the new listing as your work.
A+ content & creative
Partner does
A+ modules, listing images and brand store pages, designed in line with the client’s brand.
Your agency does
Shares brand guidelines, handles feedback rounds and sign-off.
Account management
Partner does
Day-to-day Seller Central work: catalog, account health, cases with Amazon, inventory alerts.
Your agency does
Owns the strategy conversation and the client relationship.
Product launches
Partner does
Launch plan, listing build, launch PPC and early review strategy for new products.
Your agency does
Coordinates launch dates, stock and budget with the client.
Brand protection
Partner does
Brand Registry setup, hijacker and listing-change issues, reporting violations.
Your agency does
Flags problems the client mentions and keeps them updated.
Vendor Central
Partner does
Support for 1P brands: catalog, operations and advertising.
Your agency does
Manages the client relationship and retail-side context.
TikTok Shop
Partner does
Shop setup, product listings, creator outreach, LIVE and ads.
Your agency does
Brings the client, sets goals, shares content approvals.
Walmart Marketplace
Partner does
Walmart listings and Walmart Connect ads.
Your agency does
Decides with the client when Walmart is worth adding.
How a white-label setup runs
Three ways to work with CommerceKind
We’re an Official TikTok Shop Partner with a 10K+ creator network, headquartered in Jacksonville, FL. Full details are on our white-label Amazon agency page and in the agency partner FAQ.
Before you resell anything, check
- Who does the work: an in-house team or freelancers?
- Whether reports and communication can carry your brand.
- Who owns the client’s Seller Central and ad accounts (it should be the client).
- How the partner charges, and whether it’s tied to ad spend.
- How fast they respond, and in which channel.
- What happens to your clients if the partnership ends.
FAQ
What are white-label Amazon agency services?
Amazon work such as PPC, listings, creative and account management that a partner delivers behind the scenes while your agency sells it, owns the client relationship and puts its own name on the reports.
Which white-label Amazon service is easiest to start with?
Many agencies start with Amazon PPC or listing optimization. Both have clear deliverables, show results you can report on, and fit next to paid social or search work you already sell.
Will my clients know a partner is involved?
Not unless you want them to. A white-label partner works under your brand, and reports and communication carry your name. Some partners, including CommerceKind, can also join calls as part of your team.
Can I resell TikTok Shop as well as Amazon?
Yes, if your partner runs TikTok Shop. CommerceKind is an Official TikTok Shop Partner and can run shop setup, creators, LIVE and ads under your brand.
What partnership models are there?
At CommerceKind there are three: full white-label delivery, a referral partnership with a 10% recurring commission, and co-management where your team stays involved and we add capacity.