Amazon Attribution set-up
Attribution tags for every channel, campaign and creator, so off-Amazon clicks, detail page views, add-to-carts and purchases are measured instead of guessed.
Amazon · External traffic · Amazon AttributionAmazon external traffic agency
Amazon external traffic agency
Google, Meta and TikTok to Amazon, measured
CommerceKind is an Amazon agency that runs external traffic to Amazon for brands: Google Ads, Meta (Facebook and Instagram) ads, TikTok ads and creators, email and influencer links sent to your Amazon listings or Brand Store. Our in-house team tags every link with Amazon Attribution so you can see clicks, detail page views, add-to-carts and sales from each channel, enrols eligible brands in Brand Referral Bonus, chooses landing pages that convert and judges spend on profit alongside your Amazon Ads.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand-registered Amazon sellers that want to grow beyond Amazon Ads, launch products faster or turn social and search demand into Amazon sales. - How we work
Attribution and Brand Referral Bonus set up first, then small tests per channel, then scale what pays back. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our external traffic service covers
Brand Referral Bonus
Enrolment and tagging so eligible sales from your external traffic earn Amazon’s Brand Referral Bonus, which offsets part of the referral fee.
Google Ads to Amazon
Search and Shopping-style campaigns on high-intent and branded terms, sent to the listing or Brand Store page that converts best.
Meta and TikTok ads
Facebook, Instagram and TikTok ads built from creative that already works, aimed at the products and audiences with the best Amazon conversion.
Creators, influencers and email
Tagged links for creators, affiliates, newsletters and your own email list, with sales tracked by partner.
One plan with Amazon Ads
External traffic budgets set alongside Sponsored Products, Sponsored Brands and DSP, with every channel judged on contribution margin.
Where external traffic fits, and when
| How it helps | Watch out for | |
|---|---|---|
| Google Ads | Captures people already searching for your product or brand on Google | Bidding on terms that do not convert on Amazon |
| Meta ads | Reaches new buyers with creative and audiences, and supports launches | Sending cold traffic to a listing without strong reviews |
| TikTok ads and creators | Builds demand from short video, which also lifts branded searches on Amazon | Measuring only last click |
| Email and owned audiences | Low-cost traffic from people who already know the brand | Discounts that train buyers to wait |
| Influencers and affiliates | Trusted recommendations with trackable links | Untagged links that hide which partner sold |
How we run external traffic
01
Measure
Amazon Attribution and Brand Referral Bonus set up, existing channels tagged and a baseline set.
02
Test
Small budgets per channel and product, sent to the best landing page: listing, variation or Brand Store page.
03
Scale
Budget moved to the channels, products and creatives that pay back on margin, including the Brand Referral Bonus.
04
Report
Monthly report by channel: spend, clicks, detail page views, add-to-carts, sales, bonus earned and net return.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why send external traffic to Amazon
Amazon Ads only reach shoppers already on Amazon. External traffic from Google, Meta, TikTok, creators and email adds new buyers, supports product launches and can lift sales velocity, which supports organic ranking over time. Without measurement, though, it is easy to spend on clicks that never buy. We set up measurement first and keep only what pays back.
Amazon Attribution: see what each channel sells
Amazon Attribution is Amazon’s free measurement tool for brand-registered sellers. Each off-Amazon link gets its own tag, and the reports show clicks, detail page views, add-to-carts and purchases by channel, campaign and creator. We set up tags for every campaign and partner, connect Google and Meta campaigns where supported and report results with your Amazon Ads in one view. See our Amazon Marketing Cloud work for deeper path-to-purchase analysis.
Brand Referral Bonus: get paid for the traffic you bring
Amazon’s Brand Referral Bonus gives enrolled brand owners a bonus on eligible sales that come from their non-Amazon marketing, which offsets part of the referral fee. It needs Brand Registry, enrolment and Attribution-tagged links. We enrol eligible brands, tag every link correctly and include the bonus in the return we report, so external traffic is judged on its true cost. See our Brand Registry help if you are not enrolled yet.
Choosing the right landing page
Cold traffic converts differently from Amazon shoppers. Sending it to a listing with few reviews, a weak main image or an out-of-stock variation wastes the click. We choose the page per campaign: the best-converting variation, a Brand Store page for discovery, or a focused landing page where the product needs more explanation, and fix listing gaps first. See our Amazon listing optimization and Brand Store design work.
TikTok creators and Amazon, from one team
Creator content that sells on TikTok also lifts branded searches on Amazon. As an Official TikTok Shop Partner with a 10K+ creator network, we run TikTok Shop and creator campaigns alongside Amazon, and tag links where creators point buyers to Amazon: see the US TikTok Shop case study and our Amazon and TikTok Shop agency page.
External traffic and Amazon Ads in one plan
External campaigns work best when they are planned with your Amazon PPC and DSP budgets, so launches get demand from every side and branded searches are captured on Amazon. We manage $3M+ in monthly ad spend across our clients and set every budget from contribution margin. Results depend on product, margin and category, and we share a plan after reviewing your account.
Why brands choose CommerceKind for Amazon external traffic
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that runs Google and Meta ads to Amazon listings?
Yes. CommerceKind runs Google Ads, Meta (Facebook and Instagram) ads, TikTok ads, creators and email that send shoppers to your Amazon listings or Brand Store, measured with Amazon Attribution, with Brand Referral Bonus set up where eligible and spend judged on profit.
What is Amazon Attribution?
Amazon Attribution is Amazon’s free measurement tool for brand-registered sellers. It tags off-Amazon links and reports clicks, detail page views, add-to-carts and purchases by channel, campaign and creator.
What is the Amazon Brand Referral Bonus?
It is a bonus Amazon pays enrolled brand owners on eligible sales driven by their non-Amazon marketing, using Attribution-tagged links. It offsets part of the referral fee on those sales. We check eligibility and enrol your brand.
Does external traffic help Amazon ranking?
Extra sales from external traffic add sales velocity, which supports organic ranking over time, especially during launches. Results depend on product, conversion and competition, so we measure every channel.
Should I send ads to my Amazon listing or my own website?
It depends on the product and the goal. Amazon usually converts better for shoppers who already trust Amazon, while your site keeps customer data. Many brands do both. We test and compare by product.
Do I need Brand Registry for external traffic?
You can send traffic without it, but Amazon Attribution and Brand Referral Bonus require Brand Registry. We can help you enrol.
Can you run this with our Amazon PPC?
Yes. External traffic budgets are planned alongside Sponsored Products, Sponsored Brands and DSP, so every channel is judged on the same margin targets.
Can my agency white-label this service?
Yes. Agencies can offer external traffic and Attribution reporting under their own brand through our white-label partnership, with an NDA and non-solicit first.
Want more buyers
from outside Amazon?
Book a free strategy call. We’ll review your channels with you and share a plan to measure and grow external traffic to Amazon.
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