Most brands hear about Amazon DSP right after their search ads plateau. Before you hire anyone to run it, here’s how access works, which audiences actually pay off and how to tell if your brand is ready.
An Amazon DSP agency buys and manages programmatic display, video and audio ads for your brand, on and off Amazon, using Amazon’s shopping audiences. It makes sense once your Sponsored Ads are profitable and your listings convert. A good agency judges DSP on new-to-brand and incremental sales, not on clicks.
| Access route | Who runs it | Minimum spend |
|---|---|---|
| Managed service | An Amazon Ads account executive | Amazon says typically $50,000 USD, varies by country |
| Self-service (directly or via an agency) | You or your agency | Budgets you set; some formats have recommended minimums |
| Sponsored Ads (for comparison) | You or your agency | No minimum; cost per click |
Source: Amazon Ads, Amazon DSP. Amazon now describes DSP as part of Amazon Ads Agent, with programmatic buying in DVA+ advanced settings.
We run DSP as part of full-funnel Amazon advertising for brand owners, tied to Sponsored Ads and Amazon Marketing Cloud. One in-house team handles listings, search ads and DSP, so the page shoppers land on is ready for the traffic.
See our Amazon advertising services or the Amazon agency for DSP page for how we set it up.
It depends on how you access it. Amazon says its managed-service option, where an Amazon Ads account executive runs campaigns, typically requires a minimum spend of $50,000 USD, and the minimum can vary by country. Self-service access, which agencies use, works with budgets you set.
Amazon says DSP is now part of Amazon Ads Agent. The programmatic features (audience targeting, frequency management, deals, custom bidding) sit in Display, Video and Audio campaigns under DVA+ with advanced settings. Existing campaigns, audiences and reporting carried over.
It plans audiences, builds and tests creative, sets frequency caps and bids, keeps DSP from overlapping with your Sponsored Ads, and reports on new-to-brand and incremental sales instead of clicks.
Usually not. DSP sends shoppers to your product page, so the page needs reviews, strong content and steady stock first. Most brands start with Sponsored Products and add DSP once search ads are profitable.
Yes. Amazon offers DSP in many countries. We run Amazon advertising across Amazon marketplaces, including the US, UK and Canada.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Book a strategy call. We’ll look at your search ads, listings and stock and tell you plainly whether DSP is worth testing now.
Book a strategy call
CommerceKind
Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
Services