“Listing optimization” can mean anything from a rewritten title to a full rebuild of the page. Here’s what should be in the box, piece by piece, so you can tell a proper service from a copy refresh.
A complete listing optimization service covers six things: keyword research, the title, bullets and description, backend search terms, images, and A+ content. It should also fix catalog errors and measure the result afterwards. If a quote only mentions “SEO copy”, you’re getting a third of the job.
| Area | What you should get | What a weak service does |
|---|---|---|
| Keywords | A keyword map per ASIN, with priority terms marked | A list of 200 terms with no plan |
| Title | A rewritten title within category limits | Keyword stuffing that reads badly |
| Bullets | Benefits first, specs backed up, objections answered | Long blocks of features |
| Backend | Clean terms, no repeats, within the byte limit | Pasting the title again |
| Images | A shot list or brief, with notes on the main image | “Your images look fine” |
| A+ | A module plan, plus copy and design briefs | Not included or not mentioned |
Our in-house team does the keyword research, rewrites the copy, plans the images and A+ content, and cleans up the catalog, then tracks the result in your Business Reports. We work across Amazon marketplaces, including the US, UK and Canada.
See what’s included on our Amazon listing optimization page, or use our listing optimization checklist to audit your own listings first.
At minimum: keyword research, a new title, bullets and description, backend search terms, an image review and A+ content recommendations. Good services also check the catalog for errors and test changes after launch.
Copy for a single ASIN can be done in days. Images and A+ take longer because they need briefs, design and approvals. Plan for a few weeks for a full rebuild of your top products.
No. Amazon needs time and sales data to respond. Watch sessions, conversion rate and keyword positions over the following weeks, not the next morning.
Usually, yes. Ads send traffic to the page; the listing decides whether that traffic buys. Weak listings make every click more expensive.
No. Amazon says repeating words doesn’t help. Use backend terms for synonyms, alternate spellings and other relevant terms that don’t fit on the page.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Book a strategy call. We’ll look at your top ASINs and show you what we’d change first and why.
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Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
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