Blog · For agencies

Amazon Subcontractor for Ecommerce Agencies: How It Works

Your clients keep asking about Amazon, and you don’t want to hire a full team to answer. A subcontractor does the Amazon work behind your agency. Here are straight answers to the questions agencies ask us most: contracts, access, communication and who owns what.

By Hamza Muneer, CEO & Co-Founder ·
Amazon subcontractingfor ecommerce agenciesContracts, access and who talks to the clientFor agencies · 2026
Short answer

You sell Amazon services under your brand, a specialist team does the work behind you, and the client keeps ownership of their accounts. A good setup has a written scope, user-level access only, an NDA and non-solicit, and one agreed way of reporting to the client.

How the work flows

1 · You sellYour agency scopes the Amazon work and signs the client.
2 · AccessThe client adds the partner as a user with the right permissions.
3 · We workThe partner runs ads, listings and account tasks.
4 · You reportReports go out under your brand on your schedule.

Who does what

Your agency

  • Owns the client relationship and contract
  • Sets pricing and packaging
  • Leads strategy calls if you prefer
  • Sends reports under your brand

The subcontractor

  • Runs Amazon ads and listings day to day
  • Handles catalog fixes and account health cases
  • Prepares reports and next steps for you
  • Stays behind the scenes unless you ask otherwise

Contracts and access

Scope in writingList the services, response times and what counts as extra work.
NDA and non-solicitThe partner should never pitch or poach your clients.
User access onlyThe client stays the account owner. The partner gets the permissions it needs.
Clear exit termsNotice period, handover steps and removing access when the work ends.
Keep the client in control: the brand should own its Seller Central account, ad accounts and creative files. That protects the client and keeps your agency safe if a partner changes.

Common setups

SetupClient seesWorks well when
Fully white-labelOnly your agencyYou want one brand and one point of contact
Named Amazon teamPartner joins calls as your teamThe client wants to meet the specialists
Single servicePartner handles one channel, such as PPCYou already cover listings or creative in-house

How CommerceKind works with agencies

We’re a B2B and white-label Amazon and TikTok Shop team for agencies. Our in-house specialists run ads, listings, creative, catalog and account health behind your brand, across Amazon marketplaces including the US, UK and Canada. We sign NDAs and non-solicits, and we offer agencies a 10% referral if you’d rather pass a client to us directly.

$100M+client revenue generated
$3M+monthly ad spend managed
60+brands
4.4/5Trustpilot, 13 reviews

See how partnerships work on our agency page, or read how a white-label Amazon agency works.

FAQ

What does an Amazon subcontractor do for an agency?

It does the Amazon work your agency sells: ads, listings, creative, catalog fixes, account health and reporting. Your agency keeps the client relationship and decides how the service is packaged and priced.

Does the client know a subcontractor is involved?

That’s your choice. Some agencies run it fully white-label, with the partner using your branding and email. Others introduce the partner as their Amazon team. Agree on this in writing before work starts.

How does the subcontractor get into the client’s account?

The client adds the partner as a user in Seller Central or the ads console with only the permissions needed. Never share passwords, and remove access when the work ends.

What should the subcontracting agreement cover?

Scope, response times, reporting format, confidentiality, a non-solicit clause that stops the partner from approaching your clients, data handling and how either side can exit.

Is subcontracting the same as an Amazon fulfillment partner?

No. A fulfillment partner stores and ships products. An Amazon subcontractor for agencies manages the marketing and account work. Some agencies use both.

Keep reading

Verified Client Case Studies · Real Dashboards

See the numbers behind our client turnarounds.

Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.

Original Client Reviews · Unedited

Every written review from our Trustpilot page.

Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.

Verified

Trustworthy partner in the Amazon business

I can say that I've found in CommerceKind a reliable and trustworthy partner in the Amazon business.

Before starting our collaboration I had several talks with Hamza where he showed to me the strategy and forecast with accuracy and realism; then after almost 3 months into the partnership I can state that his team's approach is deeply rooted into reality and efficiency since they operate on several sides of the seller account: ppc advertising and listing improvement, taking control over all issues that pop up when handling the operational side as well.

The weekly catch-up and open communication on everyday workflow makes them an asset in our structure.

Trustpilot Review

After cycling through 3 agencies that overpromised...

After cycling through 3 agencies that overpromised and underdelivered, I was ready to manage everything in-house again. Giving CommerceKind a shot was a last-ditch effort, and I'm glad I did. The biggest difference is the communication. I have a dedicated account manager who actually understands my brand and sends me weekly Loom videos walking through the numbers. It finally feels like I have a real partner, not just a vendor.

Trustpilot Review

They rescued our supplement launch

We were launching a new supplement in a brutally competitive category and our initial attempts were a disaster. We were burning cash on PPC with almost no sales and stuck on page 5. The CommerceKind team came in, completely overhauled our listing copy and A+ content, and built a launch strategy from scratch. Within 60 days, we hit the #1 New Release badge and are now holding strong on the first page for our main keywords. They literally saved the product.

Trustpilot Review

True full-service management

I was spending 20+ hours a week in Seller Central dealing with inventory headaches, stranded listings, and fighting with support. Handing the reins to CommerceKind has been a massive weight off my shoulders. They handle everything from A to Z, and I've been able to get back to what I'm actually good at—developing new products. Worth every penny for the peace of mind alone.

Trustpilot Review

Look at the TACoS, not just the ACoS

Our previous agency bragged about a low ACoS, but our overall sales were completely flat. CommerceKind explained how to use PPC to actually drive organic rank. They restructured our campaigns, cut a ton of wasted spend, and reinvested it into keywords that actually moved the needle. In four months, our TACoS dropped from 18% to 11% while our total revenue increased by 40%. The numbers speak for themselves.

Trustpilot Review

Our conversion rate doubled

We had a great product in the home goods space, but our listing looked amateur and our conversion rate was stuck at 7%. CommerceKind's creative team did a full redesign—new main image, clear infographics, and a gorgeous Brand Store. The difference was immediate. Our conversion rate jumped to 15% in the first three weeks, which made all our ads way more profitable too.

Trustpilot Review

They're very kind and helpful

They're very kind and helpful, taking care of everything in detail. Best service!!

Trustpilot Review

Every week I receive a report...

Every week I receive a report detailing all the progress made. As I'm a very busy person, this is very helpful and keep me informed of everything.

Trustpilot Review

I needed results

I needed results, and I got them. CommerceKind turned my struggling Amazon store into a thriving business. Their strategic approach to PPC and product launches has delivered a fantastic ROI. I'm thrilled with the progress we've made together.

Verified

Positive experience

Was working with CommerceKind for ~6 months. They were knowledgable about the latest Amazon policy changes and often pro-actively suggested creative ways to promote my brand.

Verified

Happy to found them

This company has been managing my PPC campaigns for 5 months and has truly improved my Amazon business. As a one-person business owner, having them handle my PPC has freed up so much of my time, allowing me to focus on other important tasks. Their expertise and dedication have made a big difference, and I couldn't be happier with the results!

Verified

Great Partner to Scale Our Business!

We have been working with CommerceKind for over 2 years, and they have helped us grow our Amazon business from the ground up. They've handled everything from product launches to PPC management, and the results have been great. Sales have steadily grown, and our ACoS is the lowest it's ever been.

What I really appreciate is how proactive and responsive they are. Anytime we have had a question or needed adjustments, they're quick to jump in with solutions. It feels like they truly care about our success, not just running ads.

Highly recommend CommerceKind if you're looking for a reliable partner to scale on Amazon!

Want an Amazon team
behind your agency?

Book a partner call. We’ll walk you through how we work behind agencies and what a first client handover looks like.

Book a strategy call
Book a strategy call