Selling 1P to Amazon looks simple from the outside: Amazon sends a purchase order, you ship, Amazon pays. In practice, margin is won or lost in the details. Here’s what a Vendor Central manager actually handles week to week.
Vendor Central management means someone owns the operational and commercial side of your 1P relationship with Amazon: confirming purchase orders, keeping shipments compliant, disputing wrong chargebacks and shortages, keeping product content accurate and running ads on the products Amazon actually stocks.
| When | What gets done | Why it matters |
|---|---|---|
| Daily | New POs reviewed and confirmed or adjusted | Accepting what you can’t ship on time leads to fill-rate issues and chargebacks |
| Daily | Ads checked against Amazon’s on-hand inventory | No point paying for clicks on items Amazon can’t sell |
| Weekly | Chargebacks and shortages logged and disputed | Disputes usually have time limits, so a backlog costs real money |
| Weekly | Content issues and catalog cases followed up | Wrong content quietly hurts conversion |
| Monthly | Sales, margin and deductions reported | You see what Amazon paid you, not just what it ordered |
We run Vendor Central for 1P brands across Amazon marketplaces, including the US, UK and Canada. The same in-house team handles PO management, chargeback disputes, shortage claims, content and A+, Amazon Ads and forecasting, and we report sales, margin and deductions in plain terms.
See our Vendor Central management service, or read Vendor Central vs Seller Central if you’re still deciding between 1P and 3P.
Usually purchase order review and confirmation, shipment and compliance coordination, chargeback and shortage disputes, product content and A+, Amazon Ads for vendor brands, forecasting and regular reporting on sales, margin and deductions.
Yes. On Vendor Central you sell wholesale to Amazon, so the work centres on purchase orders, terms and deductions. On Seller Central you sell to shoppers directly, so the work centres on pricing, inventory and fulfillment.
Chargebacks are deductions Amazon takes when a shipment or process doesn’t meet its vendor requirements, for example labeling, packaging or shipment-notice issues. They can be disputed when you have documentation showing the charge is wrong.
A shortage happens when Amazon records receiving fewer units than you invoiced and deducts the difference. Valid shortages can be disputed with proof of delivery and shipment records.
Yes. Vendors can run Sponsored Products, Sponsored Brands, display ads and Amazon DSP. A good 1P manager plans ads around what Amazon has in stock and on order.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
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Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
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