You check your listing and someone else is selling your product, often cheaper, sometimes holding the Buy Box. Before you send angry messages, work out what kind of seller it is. The fix depends on it.
Find out who the seller is and what they’re actually shipping. Do a test buy. If the item is fake or different from your listing, report it through Brand Registry’s Report a Violation tool with your evidence. If it’s genuine stock, trace where it came from and fix your distribution. Then use Transparency and regular monitoring so it doesn’t keep happening.
| Type | What’s happening | What works |
|---|---|---|
| Counterfeit seller | Fake product sold on your listing | Test buy, then report with evidence |
| Different product | Their item doesn’t match your listing | Test buy, then report as not matching |
| Reseller of genuine stock | Real product, bought from a distributor or retailer | Trace the source, tighten distribution |
| Listing edits | Someone changed your title, images or details | Check Brand Registry content controls, fix and report |
Our brand protection team handles hijackers and counterfeit reports for the brands we work with: Brand Registry setup, test buys, violation reports and ongoing monitoring of listings and offers. We do this across Amazon marketplaces, including the US, UK and Canada.
See our Amazon brand protection service, or if the hijacker took your Buy Box, read how to win it back.
A seller who adds an offer to your product listing without your permission. Some sell counterfeits, some sell genuine stock they bought elsewhere, and some sell something different under your listing.
Usually not through an infringement report. If the goods are genuine and match the listing, it’s a distribution issue. You deal with it by finding where the stock comes from and tightening who you sell to.
You order the product from the hijacker’s offer and inspect what arrives. Photos and packaging differences give you the evidence for a counterfeit or “not as described” report.
If you’re in Amazon Brand Registry, use the Report a Violation tool with your evidence, such as test buy photos and order details. Without Brand Registry your options are much more limited.
Transparency puts unique codes on each unit, and Amazon checks them before shipping. Units without valid codes can’t ship as your product, which makes counterfeits much harder to sell on enrolled products.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Book a strategy call. We’ll check who is on your listing, what can be reported and how to keep it clean.
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CommerceKind
Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
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