Category approval and documents
Approval requests for restricted health and medical categories, with device registration, labelling, test reports and safety data sheets gathered from your team and matched to each listing.
Amazon · Medical Devices & Home HealthAmazon agency
Amazon agency
for medical device brands
CommerceKind is an Amazon agency for medical device and home health brands: blood pressure monitors, pulse oximeters, thermometers, nebulisers, TENS and EMS units, hearing and vision aids, mobility aids such as walkers, canes, rollators and wheelchairs, orthopedic braces and supports, compression wear, daily living aids, first aid kits and wound care. Our in-house team prepares category approval and the device documents Amazon asks for, writes listings that stay within what each device is cleared or registered to do, keeps account health clean when listings are flagged, protects the brand against counterfeits and unauthorised sellers with Brand Registry, and runs Amazon PPC to contribution margin. We manage Seller Central and Vendor Central across every Amazon marketplace, including the US, Canada, the UK and Europe.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Consumer medical device, home health, mobility, orthopedic and first aid brands selling on Amazon, from one hero device to large catalogs of sizes and kits. - How we work
Approval, documents and claims first, then listings, creative and margin-based PPC. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our medical device Amazon service covers
Claim-safe listings
Titles, bullets, images and A+ Content written to the device’s intended use, so listings convert without the treatment or cure claims that trigger suppression.
Account health and flagged listings
Daily monitoring, fast responses to compliance and safety requests, and documented appeals when a listing is suppressed or a product is flagged as restricted.
Sizing and fit for supports and mobility aids
Size charts, measuring guides, weight capacity and fit images for braces, supports, compression wear, walkers and wheelchairs, so returns fall.
Brand Registry and counterfeit protection
Brand Registry, test buys and reports against counterfeit and unauthorised listings, and a clean authorised-seller setup for devices buyers must be able to trust.
Amazon PPC to margin
Sponsored Products, Sponsored Brands and Sponsored Display built on condition, device, feature and caregiver searches, with brand terms defended and bids set from margin.
Medical device and home health categories on Amazon, and what we plan closely
| What buyers search and compare | What we plan closely | |
|---|---|---|
| Monitors and diagnostics | Blood pressure monitors, pulse oximeters, thermometers, accuracy, app connectivity | Intended-use wording, battery shipping, documents |
| Pain relief devices | TENS and EMS units, heat and cold therapy, massage tools | Claim limits, pad and refill subscriptions |
| Orthopedic braces and supports | Knee, back, wrist and ankle supports, posture correctors, size | Size guides, returns, variation families |
| Mobility aids | Walkers, rollators, canes, wheelchairs, transport chairs, weight capacity | Oversize FBA fees, assembly guidance, freight |
| Daily living and bathroom safety | Shower chairs, grab bars, raised toilet seats, reachers | Installation guidance, weight ratings, caregiver searches |
| First aid and wound care | First aid kits, bandages, wound dressings, compression wear | Expiry and lot control, kit contents, repeat orders |
How we grow a medical device brand on Amazon
01
Audit
We review approvals, documents, listings, claims, account health, sellers on your listings, reviews, return reasons, ads and stock, and mark the devices to push first.
02
Fix and protect
Approvals and documents in place, claims rewritten where needed, suppressed listings appealed and Brand Registry protections switched on.
03
Launch and ads
Campaigns built on device, condition, feature and caregiver searches with bids set from margin, and brand terms defended.
04
Scale
New sizes, kits, refills and new marketplaces added, with weekly reports on sales, TACoS, returns, account health and margin.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why medical devices are different on Amazon
Medical devices and home health products sit in some of Amazon’s most closely watched categories. Many need approval before they can be listed, Amazon can ask for documents at any time, and automated checks suppress listings that read like treatment or cure claims, even when the product itself is compliant. Buyers are often caregivers comparing accuracy, comfort, size and weight capacity, and they need to trust that the device is genuine. Brands that win get approvals and documents right first, write to the device’s intended use, explain fit and capacity clearly and keep account health clean.
Approvals, documents and intended use
Depending on the product and the marketplace, Amazon can ask for device registration and listing details, clearance or conformity documents, labelling, instructions for use, test reports and safety data sheets for batteries or gels. In the UK and EU, devices also need the right conformity marking and a responsible person. We gather the documents your team or manufacturer holds, match them to each listing and answer Amazon’s requests quickly; we are not legal or regulatory advisers. See our Amazon compliance documents and Amazon cases and compliance pages.
Claim-safe listings that still convert
Words that promise to treat, cure or prevent a condition can get a listing suppressed or a device reclassified. We write titles and bullets around what the device does, who it is for, accuracy, comfort, fit and ease of use, and use images and A+ Content for size guides, how-to-use steps, what is in the box and comparison charts across your range. See our Amazon listing optimization.
Fit, sizing and weight capacity
The most common returns on braces, supports, compression wear and mobility aids come from the wrong size or a product that does not suit the user. We add measuring guides, size charts, weight capacity, folded and unfolded dimensions and on-body images, and use return reasons and reviews to improve each listing. Large mobility aids carry oversize fulfilment fees, so we plan packaging, FBA and merchant fulfilment around margin.
Counterfeits and account health
Buyers need to trust a blood pressure monitor or a first aid kit. We enrol the brand in Brand Registry, run test buys, file reports against counterfeit and infringing listings and keep the Buy Box with you or your approved sellers. Daily account health monitoring and fast, documented responses keep flagged listings from turning into account problems. See our Amazon brand protection service.
PPC built on margin
Health searches split between devices (“blood pressure monitor upper arm”), conditions and needs (“knee brace for running”) and caregivers (“shower chair for elderly”). Our Amazon PPC management separates device, need, caregiver, feature and brand searches and sets bids from each product’s margin rather than a blanket ACoS target. We manage $3M+ in monthly ad spend across our clients. In one account, a rebuilt campaign structure turned 54% more ad spend into 117% more ad revenue at a lower ACoS: see the PPC scaling case study. Results depend on product, margin and category, and we share a plan after reviewing your account.
Every Amazon marketplace, plus TikTok Shop
We run Amazon in the US, Canada, Mexico, the UK, Europe and other marketplaces; see Amazon international expansion. Health and household brands can also see our Amazon agency for health and household, supplement brands our Amazon agency for supplements, fitness and recovery brands our Amazon agency for fitness equipment, and other categories are listed on our Amazon agency by category page.
Why medical device brands choose CommerceKind
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an Amazon agency for medical device brands?
Yes. CommerceKind manages Amazon for medical device and home health brands: monitors, thermometers, pulse oximeters, TENS units, mobility aids, orthopedic braces and supports, daily living aids, first aid and wound care. We handle category approval and device documents, claim-safe listings, account health, Brand Registry and PPC to margin on every Amazon marketplace.
Do I need approval to sell medical devices on Amazon?
Many medical and health products are in restricted categories, and Amazon can ask for registration, conformity, labelling and test documents before or after listing. We prepare the request with the documents your team or manufacturer holds and match them to each listing.
Why was my medical device listing suppressed?
Usually because wording reads as a treatment or cure claim, a document is missing, or the listing does not match the device’s intended use. We find the cause, rewrite or document the listing and file the appeal.
Do you manage mobility aids and orthopedic supports on Amazon?
Yes. Walkers, rollators, canes, wheelchairs, braces, supports and compression wear get size and capacity guidance, on-body images, variation clean-up and fulfilment planned around oversize fees.
Do you work with first aid and wound care brands?
Yes. First aid kits, bandages and dressings get kit-content images, expiry and lot planning, Subscribe & Save for repeat items and PPC on need and occasion searches.
Are you regulatory advisers?
No. We are an Amazon agency. We gather and present the documents your team or regulatory adviser holds and make sure listings match them.
Do you work outside the US?
Yes. We run Amazon in the US, Canada, Mexico, the UK, Europe and other marketplaces.
Selling medical devices
on Amazon?
Book a free strategy call. We’ll review your approvals, documents, listings and ads with you and share a 90-day plan.
Book a strategy call