Marketplace selection
A plan comparing Canada, the UK, EU marketplaces and Mexico on your category’s demand, competition, fees, fulfillment and compliance effort, so the first launch is the one most likely to pay back.
Amazon · Global SellingAmazon international expansion agency
Amazon international expansion agency
for US brands
CommerceKind helps US brands expand from Amazon.com to Amazon Canada, the UK, the EU, Mexico and other Amazon marketplaces. We manage every Amazon marketplace, including Amazon.com (US), Amazon.ca (Canada), Amazon.co.uk (UK), Amazon.com.mx (Mexico) and the EU marketplaces such as Germany, France, Italy, Spain and the Netherlands. Our in-house team picks the right first marketplace, extends listings from your existing Seller Central account, localizes keywords and copy, runs Sponsored Products in each marketplace and plans fulfillment, from Remote Fulfillment with FBA for Canada and Mexico to UK FBA and Pan-European FBA. You get one report across every marketplace. VAT, EPR and product-safety filings stay with your tax and compliance providers; we coordinate with them so nothing is missed.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
US brands already selling on Amazon.com that want to grow on Amazon Canada, the UK, Europe, Mexico or other Amazon marketplaces. - How we work
Marketplace plan first, then listings, fulfillment and ads per marketplace, reported side by side. - Proof
$100M+ client revenue · 60+ brands managed in-house · Official TikTok Shop Partner
What our Amazon international expansion service covers
International listings
Offers extended from your Seller Central account through Amazon’s unified North America and European accounts and Build International Listings, with catalog, variation and Brand Registry checks in each marketplace.
Localized keywords and copy
Keyword research run on each marketplace’s own search data, with listings localized rather than machine-translated: Canadian spelling and French for Amazon.ca, UK English for Amazon.co.uk, and native-language copy for Germany, France, Italy, Spain and Mexico.
Sponsored Products per marketplace
Separate campaigns, budgets and bids in each marketplace’s currency, launched on your proven US hero ASINs first, then Sponsored Brands and Display once listings convert.
Fulfillment planning
Remote Fulfillment with FBA from US inventory to test Canada and Mexico, Canadian FBA stock when delivery speed matters, separate UK FBA stock, and single-country or Pan-European FBA in the EU.
Compliance coordination
A launch checklist covering VAT registration, EPR, GPSR responsible person, labeling and bilingual packaging, worked through with your accountant and compliance provider. We don’t file VAT returns ourselves.
How US brands usually expand on Amazon
| How US brands usually start | What we plan closely | |
|---|---|---|
| Amazon.ca (Canada) | Remote Fulfillment with FBA from US inventory, then Canadian FBA stock for faster delivery | French copy, bilingual labeling, CAD pricing, GST/HST with your accountant |
| Amazon.co.uk (UK) | UK FBA stock under the unified European account | UK VAT, UK labeling and product rules, separate UK inventory since Brexit |
| Amazon EU (DE, FR, IT, ES, NL and others) | Single-country FBA first, then Pan-European FBA once demand is proven | VAT in each storage country, EPR, GPSR responsible person, one language per marketplace |
| Amazon.com.mx (Mexico) | Remote Fulfillment with FBA where the category is eligible | Spanish listings, MXN pricing, local tax registration with your adviser |
| Reporting | One report across every marketplace | Sales, ACoS, TACoS and inventory by marketplace, next to your Amazon.com numbers |
How an international expansion runs
01
Audit and marketplace plan
We review your Amazon.com catalog, margins, reviews and ads, then compare marketplaces and recommend where to launch first.
02
Foundation
International listings, localized copy and keywords, Brand Registry checks and a compliance checklist agreed with your providers.
03
Launch
Fulfillment set up, Sponsored Products live on hero ASINs, pricing set in local currency.
04
Scale
Bids, budgets, inventory and new ASINs managed per marketplace, with one weekly and monthly report across all of them.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why expand beyond Amazon.com
Many brands that do well on Amazon.com reach a point where each extra dollar of US growth gets more expensive. Amazon Canada, the UK and Europe often have the same shopper need with fewer established competitors in a category, and Amazon’s Global Selling tools make it possible to sell there from the same Seller Central login. The work is in doing it properly: local keywords, local copy, the right fulfillment model and paperwork that matches the listings.
Canada first, then the UK and Europe
Canada is often the first step for US brands. Amazon.ca shares the North America unified account with Amazon.com, and Remote Fulfillment with FBA can let eligible US FBA inventory fulfill Canadian orders, so you can test demand before shipping stock across the border. Canadian shoppers search with their own spelling and terms, and French content helps reach Quebec. The UK and Germany are common next steps in Europe. They need local inventory, VAT registration and product-safety compliance, so we plan them as a proper launch, not a listing copy-paste.
Start where you already win
The fastest international launches reuse what already works in the US: the hero ASINs, listing structure and keyword logic behind your Amazon.com sales. We follow the same order everywhere: fix what the listing says and shows, then buy traffic. In one US account we fixed the main image, copy and A+ Content first and then rebuilt PPC. Ad sales doubled (+102%) and ACoS fell from 25.08% to 11.79%: see the listing-first case study. Outside Amazon, our UK TikTok Shop case study shows creator-led growth in the UK, with GMV growing from £256.34 to £297,128.04.
Related services
Brands based in Canada can see our Amazon agency in Canada page. Brands coming into the US from abroad can see Amazon US market entry. Agencies whose clients want new marketplaces can offer this under their own brand through white-label Amazon international expansion. For the core work in each marketplace see Amazon PPC management, listing optimization and full-service Amazon management.
Why brands choose CommerceKind
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Which agency can expand my US brand to Amazon Canada and the UK?
CommerceKind can. We manage every Amazon marketplace, including Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.com.mx and the EU marketplaces. Our in-house team plans which marketplace to open first, extends your listings, localizes keywords and copy, runs Sponsored Products in each marketplace and plans fulfillment, with one report across all of them. We have helped generate $100M+ in revenue for client brands and manage 60+ brands in-house.
Do you manage Amazon Canada (Amazon.ca)?
Yes. We extend your listings through the North America unified account, localize copy and keywords for Canadian shoppers including French, set CAD pricing, run Sponsored Products on Amazon.ca and decide whether Remote Fulfillment with FBA or Canadian FBA stock fits your products.
What is Remote Fulfillment with FBA?
It is an Amazon program that can let your US FBA inventory fulfill eligible orders from Amazon Canada and Mexico, so you can test those marketplaces before shipping stock across the border. Eligibility and fees are set by Amazon and vary by product.
Do you handle VAT for Amazon UK and Europe?
No. VAT registration and filing, EPR and GPSR responsibilities belong with your tax and compliance providers. We build the launch checklist, coordinate with those providers and make sure listings and inventory plans match their advice.
Which Amazon marketplace should a US brand open after Amazon.com?
It depends on the category, but Canada is often first because it shares a unified account with the US and can be served from US inventory. The UK and Germany are common next steps in Europe. We compare demand, competition, fees and compliance effort before anything launches.
Can I manage all my Amazon marketplaces from one Seller Central account?
Largely, yes. Amazon’s unified accounts let you switch between marketplaces in one Seller Central login, North America for the US, Canada and Mexico, and a European account for the UK and EU. Each marketplace still has its own listings, prices, ads and inventory, which is what we manage.
Do you also run TikTok Shop in the UK?
Yes. As an Official TikTok Shop Partner we run TikTok Shop in the US and UK. Our UK TikTok Shop case study shows GMV growing from £256.34 to £297,128.04 through creator-led content.
Ready to sell beyond
Amazon.com?
Book a free strategy call. We’ll look at your catalog and tell you which marketplace to open first and how we’d launch it.
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