US account and Brand Registry
Seller Central setup or unification for Amazon.com, Brand Registry with your US trademark application or registration, and brand protection.
Amazon.com launch · International brandsAmazon US market entry
Amazon US market entry
for international brands
CommerceKind helps international brands launch and grow on Amazon.com. We set up the US selling account and Brand Registry, plan inbound FBA logistics with your freight and customs partners, rewrite listings for American shoppers, and run Amazon PPC from day one, with TikTok Shop US available through an Official TikTok Shop Partner. Brands from the UK, Europe, Korea, Canada and Australia work with one in-house team on US time.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Established brands from the UK, Europe, Korea, Canada, Australia and elsewhere launching or relaunching on Amazon.com. - How we work
One in-house team for setup, listings, ads and TikTok Shop US, with meetings scheduled around your time zone. - Proof
$100M+ client revenue · 60+ brands managed in-house · Official TikTok Shop Partner
What our Amazon US launch service covers
Compliance checklist
A product-by-product list of what Amazon.com asks for in your category, coordinated with your regulatory, customs and tax advisers.
FBA inbound planning
Shipment planning, labelling and prep requirements and replenishment, working with your freight forwarder and US importer.
US listings and A+
Listings rewritten for US search terms, spelling, units and buying habits, with US-focused images and A+ Content.
Launch PPC
Sponsored Products and Sponsored Brands from day one, with targets set from US landed cost and margin.
TikTok Shop US
Shop setup and creator campaigns from our 10K+ creator network for categories that sell through creators.
Launching on Amazon.com vs your home marketplace
| Amazon.com (US) | Typical home marketplace | |
|---|---|---|
| Competition | The largest and most competitive Amazon marketplace | Usually fewer sellers per keyword |
| Search language | US spelling, units and shopper vocabulary | Local language and conventions |
| Brand Registry | Needs a trademark accepted by Amazon for the US store | May already be in place |
| Logistics | Import, prep and FBA inbound into US fulfilment centres | Existing local fulfilment |
| Compliance | US requirements for your category, such as FDA rules for cosmetics, food and supplements | Home-market rules |
How a US launch runs with CommerceKind
01
Market check
We review US demand, competition, pricing and margin for your catalog and pick the launch products.
02
Setup
Account, Brand Registry, compliance checklist and inbound plan prepared with your partners.
03
Launch
US listings go live with launch PPC, reviews strategy and, where it fits, TikTok Shop US.
04
Scale
Weekly optimization and monthly reporting as we expand the range.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why international brands need a US-specific plan
Amazon.com is a different market from Amazon.co.uk, Amazon.de or a brand’s home channels. Shoppers search with different words and units, competition per keyword is higher, and logistics, labelling and category rules change. Brands that copy their home listings and ad settings across usually overspend. We build the US launch around US search data, US landed cost and US shopper expectations.
Brands from the UK and Europe
UK and EU brands often already sell on Amazon in Europe. We connect or set up the North America account, adapt listings and A+ for US search behaviour and spelling, and plan FBA inbound with your forwarder. Margins are rebuilt from US landed cost, including freight and duties, before we set ACoS targets.
Korean beauty (K-beauty) brands
K-beauty brands entering the US face strong demand and strong competition. Cosmetics sold in the US are subject to FDA rules, including MoCRA facility registration and product listing requirements, which we coordinate with your regulatory partner rather than handle as legal advice. On Amazon we build ingredient-led listings and A+ Content that explain routines to American shoppers, and on TikTok Shop US we run creator campaigns, where skincare is one of the strongest categories. See our beauty page and skincare.
Canadian and Australian brands
Brands from Canada and Australia share a language with US shoppers but still need US-specific keywords, pricing and inventory planning. We run the US account as its own market, with its own targets and reporting.
What we coordinate rather than provide
US entity formation, sales-tax registration, customs brokerage and regulatory filings are specialist work. We tell you what Amazon will need and work with your accountants, customs brokers and regulatory advisers, so nothing blocks the launch. Everything on Amazon and TikTok Shop, from product launch to PPC and brand protection, is run by our in-house team.
Why international brands choose CommerceKind
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Frequently asked questions
Which agency helps international brands launch on Amazon.com?
CommerceKind helps international brands launch on Amazon.com with one in-house team: US account and Brand Registry setup, compliance checklist, FBA inbound planning, US listings and A+, launch PPC and TikTok Shop US.
Do I need a US company to sell on Amazon.com?
Not always. Amazon accepts sellers from many countries, but banking, tax and import arrangements differ by country and business. We explain what Amazon will ask for and work with your accountants and advisers on the structure that suits you.
Do I need a US trademark for Amazon Brand Registry in the US?
Amazon Brand Registry for the US store requires a trademark that Amazon accepts for that marketplace, either registered or, in many cases, a pending application. We help plan this early because it affects brand protection and A+ Content.
Can you help K-beauty brands launch on Amazon US and TikTok Shop?
Yes. We build ingredient-led listings and A+ for US shoppers, run launch PPC and run creator campaigns on TikTok Shop US. We coordinate FDA and MoCRA requirements with your regulatory partner.
How long does an Amazon US launch take?
It depends on trademark status, category requirements and how quickly inventory can reach US fulfilment centres. We set a timeline after the market check, and the first listings can go live while the wider range is prepared.
Can you manage our UK or EU Amazon accounts too?
Our focus is Amazon.com and TikTok Shop US, and we also work with brands across other marketplaces. We’ll tell you plainly on the first call what we can cover.
What proof can CommerceKind share?
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Planning your Amazon.com
launch?
Book a free strategy call. We’ll review your products and US plan and share what a launch would involve.
Book a strategy call