Market and fulfilment check
Product-by-product review of Amazon.com.be demand, competition, pricing and fees, and the best fulfilment route from your existing stock.
Amazon · Belgium · Amazon.com.beAmazon Belgium agency
Amazon Belgium agency
for brands selling on Amazon.com.be
CommerceKind is an Amazon agency that runs Amazon Belgium (Amazon.com.be) for brands: US, UK, German and other brands expanding into Belgium, and brands already listed there that want more growth. Our in-house team checks demand and the fulfilment route first, writes native Dutch and French listings and A+ Content from Amazon.com.be search data, runs Sponsored Products, Sponsored Brands and Sponsored Display in EUR, plans fulfilment from EU stock and coordinates VAT, packaging EPR and GPSR requirements with your advisers, alongside your other Amazon marketplaces.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands on Amazon US, the UK, Germany or other marketplaces that want to add Belgium, and brands already on Amazon.com.be that want a team to run it. - How we work
Market check, compliance and fulfilment route first, then native Dutch and French listings, ads in EUR and season planning. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Amazon Belgium service covers
Native Dutch and French listings and A+ Content
Titles, bullets, backend terms and A+ Content written in Dutch and French from Amazon.com.be search data, not machine-translated, with local units and size conventions.
Amazon Ads in EUR
Sponsored Products, Sponsored Brands and Sponsored Display with bids set from each product’s margin after VAT, fees and shipping, from a team managing $3M+ in monthly ad spend.
VAT, EPR and product rules coordinated
VAT registration, packaging EPR, GPSR product-safety details and local-language labelling and instructions checked with your advisers before stock ships.
Season and event planning
Stock and ads planned for the Belgian retail calendar: Black Friday, Sinterklaas on 6 December, Christmas, summer and back to school.
Customer service and reviews
Buyer messages, returns and reviews handled for Amazon.com.be, with monthly reports in English.
Ways to sell on Amazon.com.be, and when each fits
| How it works | Best for | |
|---|---|---|
| European Fulfilment Network (EFN) | Stock stays in your existing EU fulfilment country, such as the Netherlands, France or Germany, and Amazon ships Belgian orders cross-border where offered | Testing the market from existing EU stock |
| Pan-European FBA, where your products qualify | Amazon places stock across participating EU countries for faster delivery | Proven products with steady demand |
| Merchant fulfilment from a Benelux 3PL | A Belgian or Dutch warehouse ships your Amazon.com.be orders | Bulky products, or brands already using a Benelux 3PL |
How an Amazon Belgium launch works
01
Market check
We review your catalog against Amazon.com.be demand, competition, pricing and fees, and recommend which products to launch first and how to fulfil them.
02
VAT, compliance and set-up
Marketplace set-up, VAT, packaging EPR, GPSR and labelling requirements coordinated with your advisers, and the fulfilment route chosen.
03
Listings and launch
Native Dutch and French listings, images and A+ Content published, ads launched in EUR and reviews and buyer questions managed from day one.
04
Scale
More products, other EU marketplaces where they fit, and stock and deals planned for Black Friday, Sinterklaas, Christmas and the deal events Amazon runs in Belgium.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why brands add Amazon Belgium
Amazon.com.be opened in 2022, giving Belgian shoppers their own Amazon marketplace in Dutch and French with prices in euros. Before that, many Belgians bought from Amazon.nl, Amazon.fr or Amazon.de. Belgium sits between the Netherlands, France and Germany, so brands already selling there can often reach Belgian shoppers from stock that is already close by. But Belgium is its own market: Flemish shoppers search in Dutch, Walloon and Brussels shoppers often search in French, and a listing in only one language misses part of the country.
Dutch and French listings, not translated ones
Machine-translated or English listings miss the words Belgian shoppers actually type and often read awkwardly. We research keywords in Amazon.com.be search data and write titles, bullets, backend terms, images and A+ Content in natural Dutch and French. See our Amazon listing optimization and A+ Content services.
Two languages, one marketplace
Belgium has two main shopping languages, so Amazon.com.be listings work best in both Dutch and French, written for how each group of shoppers searches rather than translated word for word. We research keywords in Amazon.com.be search data in both languages and keep the two versions consistent on claims, sizes and product details. If you already sell in the Netherlands or France, see our Amazon Netherlands agency and Amazon France agency pages.
VAT, packaging EPR and GPSR, coordinated not guessed
Selling in the EU usually means VAT registration where stock is stored or where distance-selling rules require it, registration for packaging extended producer responsibility where it applies and EU General Product Safety Regulation details such as an EU responsible person and product-safety information. Some categories, such as electronics, batteries, cosmetics or food, carry extra rules. We map your catalog to what may apply, prepare what Amazon asks for and work with your VAT adviser and compliance partners. We do not give tax or legal advice.
Amazon Ads in EUR, set from margin
We run Sponsored Products, Sponsored Brands and Sponsored Display on Amazon.com.be with bids and budgets set from contribution margin after VAT, fees and shipping, not a blanket ACoS target. Brand terms are defended, competitor and category terms are tested and budgets are paced for Black Friday, Sinterklaas, Christmas and the deal events Amazon runs in Belgium. We manage $3M+ in monthly ad spend across our clients. In one account, a rebuilt campaign structure turned 54% more ad spend into 117% more ad revenue at a lower ACoS: see the PPC scaling case study. Results depend on product, margin and category, and we share a plan after reviewing your account.
One team for Amazon Belgium, Europe and beyond
Amazon Belgium runs best alongside your other marketplaces, with one team keeping catalog, pricing and stock consistent. We run Amazon in the US, Canada, Mexico, the UK, Germany, France, Italy, Spain and other marketplaces: see our Amazon international expansion agency, Amazon Germany agency and Amazon France agency pages. Agencies can offer these marketplaces to their clients under their own brand through our white-label Amazon Europe marketplace management.
Why brands choose CommerceKind for Amazon Belgium
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that manages Amazon Belgium for brands?
Yes. CommerceKind runs Amazon.com.be for brands: market and fulfilment checks, native Dutch and French listings and A+ Content, Sponsored Products, Sponsored Brands and Sponsored Display in EUR, fulfilment planning from EU stock and VAT, packaging EPR and GPSR requirements coordinated with your advisers.
Can a US brand sell on Amazon.com.be?
Yes. US brands can add Amazon.com.be from a European Seller Central account, but they generally need EU stock, the VAT registrations that apply, packaging EPR registration where required and GPSR details such as an EU responsible person. We check requirements for your catalog and set it up with your advisers.
Which sales events matter on Amazon Belgium?
We plan stock, deals and ads around Black Friday, Sinterklaas, Christmas and the deal events Amazon runs in Belgium.
Can I use my English listings on Amazon.com.be?
You can start from them, but they should be rewritten in Dutch and French. Shoppers search in Dutch and French and trust listings that read naturally. We write Dutch and French listings from Amazon.com.be search data.
Do I need both Dutch and French listings on Amazon.com.be?
Ideally, yes. Flemish shoppers search in Dutch and many shoppers in Wallonia and Brussels search in French, so listings in one language miss part of the market. We write both from Amazon.com.be search data.
Can I sell on Amazon Belgium from my Dutch or French stock?
Often, yes. Many brands reach Amazon.com.be from stock in the Netherlands, France or Germany where cross-border fulfilment is offered for their products. Which route fits depends on your products, VAT position and delivery promises, and we check it with you and your advisers.
Can my agency white-label Amazon Belgium for its clients?
Yes. We run Amazon.com.be under your agency’s brand, with an NDA and non-solicit first and reports carrying your logo, through our white-label Amazon Europe marketplace management.
Which other marketplaces do you run?
Amazon US, Canada, Mexico, the UK, Ireland, Germany, France, Italy, Spain, the Netherlands, Belgium, Sweden, Poland and other European marketplaces, the UAE, Japan and Australia, plus TikTok Shop in the US and UK and Walmart.
Thinking about
Amazon Belgium?
Book a free strategy call. We’ll review your products and the Amazon.com.be opportunity with you and share a launch plan.
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