Real competitor set
The products that share your top search terms and steal your clicks, not just the brands you know.
Amazon · Strategy · Competitor analysisAmazon competitor analysis
Amazon competitor analysis
see why shoppers pick them, then win them back
CommerceKind is an Amazon agency that runs competitor analysis for brands already selling on Amazon. Our in-house team identifies the products you actually compete with on search, compares keyword rank and share of voice, listings, images, A+ Content, price, deals and review themes, and shows where competitors are winning clicks and sales you should have. You get a clear list of the gaps to close in listings, ads and pricing, ranked by impact.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands losing rank or sales to a competitor, entering a crowded category, or planning a price or listing change. - How we work
Competitor set agreed first, then keyword, listing, price and review comparisons and a ranked action plan. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Amazon competitor analysis covers
Keyword and share of voice
Organic and sponsored rank on the terms that matter, and the search terms where competitors win and you are missing.
Listing and creative
Titles, main images, image stacks, video and A+ Content compared for what shoppers see first and what converts.
Price and deals
Price points, coupons, deals and Subscribe & Save patterns over time, and how they line up with your sales dips.
Review themes
What buyers praise and complain about across competitor reviews, turned into listing, product and packaging ideas.
Ad placements
Where competitors advertise on your brand, product pages and category terms, and where you can defend or attack.
What we compare, and what you get from it
| Area | What we look at | What it usually leads to |
|---|---|---|
| Search | Organic and sponsored rank on shared terms | New keyword targets and listing copy |
| Click | Main image, price and review count on the search page | Image and offer changes to win the click |
| Convert | Image stack, A+ Content, video and reviews | Stronger benefits and buyer objections answered |
| Price | Price, coupons and deals over time | A pricing and promotion calendar |
| Ads | Competitor ads on your brand and products | Brand defense and conquesting campaigns |
How our competitor analysis works
01
Set
We agree the products and search terms that matter with you, then add the competitors the data shows.
02
Compare
Keyword rank, share of voice, listings, creative, price, deals, reviews and ad placements reviewed side by side.
03
Rank
Gaps ranked by sales at stake and effort, from quick image and keyword fixes to price and product changes.
04
Act
A walkthrough call, and the choice to make the changes yourself or have our team run them.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Your real competitors are on the search page
The brands you think of as competitors are often not the ones taking your sales. On Amazon, a competitor is any product that shows up for the same search terms and wins the click. We start from your top search terms and Brand Analytics data where you have it, so the analysis covers the products shoppers actually compare you with.
Winning the click, then the sale
Most lost sales happen in two places: on the search page, where the main image, price and review count decide who gets clicked, and on the product page, where images, A+ Content and reviews decide who gets bought. We compare both, and turn what we find into listing, image and offer changes. In one account, keyword clicks doubled while searches fell: see our keyword click share case study. When conversion is the real problem, we fix the listing first, as in our listing-first case study.
Ads, price and deals
Competitor analysis is only useful if it changes what you do. We show where competitors bid on your brand and products, where you can win their traffic and how their price and deal patterns line up with your sales dips, then set targets in your Amazon PPC and promotion plans. We manage $3M+ in monthly ad spend across our clients: see our PPC scaling case study.
Competitor analysis vs product research
Competitor analysis is for products you already sell: why shoppers pick other listings and how to win them back. If you are deciding what to launch next, see our Amazon product research services. For a wider look at your whole account, start with our free audit. We cover every Amazon marketplace, including the US, the UK, Canada and Europe.
Why brands choose CommerceKind for Amazon competitor analysis
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that does Amazon competitor analysis?
Yes. CommerceKind runs Amazon competitor analysis for brands: the real competitor set on your search terms, keyword rank and share of voice, listings and creative, price and deals, review themes and ad placements, with a ranked action plan.
How do I find my competitors on Amazon?
Start from your top search terms, not brand names. The products that rank and advertise on those terms are the ones shoppers compare you with. Brand Analytics and Search Query Performance data, where available, show which terms and products matter most.
What should an Amazon competitor analysis include?
Search rank and share of voice on shared keywords, main image, price and review count on the search page, image stack, A+ Content and video, price and deal history, review themes and where competitors advertise on your brand and products.
How can I beat a competitor on Amazon?
Win the click with a stronger main image, offer and reviews, convert better with clearer images and A+ Content that answer what buyers worry about, defend your brand terms with ads and target the search terms where the competitor is weak.
Is competitor analysis the same as product research?
No. Product research decides what to launch. Competitor analysis is for products you already sell and shows why shoppers pick other listings and how to win them back.
Do you need my login?
No. Much of the analysis uses public Amazon data. For your own rank, ad and Brand Analytics data, you grant read-only permissions you can remove at any time.
How often should competitor analysis be done?
A full analysis before a launch, a price change or when sales drop, and a lighter monthly check on key competitors as part of ongoing management.
Do you work outside the US?
Yes. We work across Amazon marketplaces, including the US, the UK, Canada and Europe.
Can my agency white-label Amazon competitor analysis?
Yes. Agencies can offer competitor and keyword research under their own brand through our white-label Amazon product research and audit services, with an NDA and non-solicit first.
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