1P, 3P or hybrid
A clear view of Vendor Central versus Seller Central for your brand, and help moving where it makes sense.
Amazon · CPG brandsAmazon CPG agency
Amazon CPG agency
for consumer packaged goods brands that sell everywhere
CommerceKind is an Amazon agency for consumer packaged goods brands. Our in-house team works with food and beverage, health and household, personal care and pet brands that sell on Amazon alongside grocery, drug and big-box retail: we help choose between Seller Central and Vendor Central, keep catalog and content accurate, run Amazon Ads and DSP from margin, grow Subscribe & Save and plan inventory, so Amazon grows without conflicting with your retail business.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
CPG brands in food, beverage, supplements, health and household, personal care, beauty and pet. - How we work
Channel strategy first, then catalog, ads, repeat purchase and inventory managed by one in-house team. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our CPG work covers
Catalog and compliance
Ingredients, allergens, sizes, pack counts and variations kept accurate, with the documents Amazon asks for in regulated categories.
Content and search
Listings, A+ Content and images that win on search terms shoppers use for everyday products.
Amazon Ads and DSP
Sponsored Products, Brands and Display set from margin, with DSP for reach and repeat buyers.
Subscribe & Save and repeat purchase
Consumables built for repeat orders with Subscribe & Save, bundles and multipacks.
Inventory and pricing
Restock planning, case packs and pricing kept consistent with your retail and distributor plans.
Common CPG questions on Amazon and our approach
| Question | Why it matters | Our approach |
|---|---|---|
| Vendor or Seller Central? | Control of price, content and stock | Assess margin, ops and retail plans, then recommend 1P, 3P or hybrid |
| Single units or multipacks? | Low-price items can be unprofitable after fees | Pack sizes and bundles built around fees and shipping |
| How to win repeat orders? | Consumables live on repeat customers | Subscribe & Save, reorder-friendly listings, retargeting |
| How to protect retail pricing? | Amazon price changes ripple to retail | Pricing, promotions and unauthorized sellers monitored |
| Regulated categories? | Food, supplements and topicals need documents | Category approvals and compliance documents prepared |
How we work with CPG brands
01
Access
You grant Seller Central or Vendor Central permissions through Amazon’s user-permission tools. No passwords.
02
Assess
We review channel, catalog, ads, pricing and inventory, and agree goals with your team.
03
Fix and build
Catalog, content and ads are fixed in order of impact, with repeat purchase built in.
04
Grow and report
Weekly optimization and reporting in language your sales and finance teams can use.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why CPG is different on Amazon
Consumer packaged goods are bought often, compared quickly and priced tightly. Amazon fees can make single low-price units unprofitable, shoppers reorder the same items, and many brands also sell through grocery, drug, club and big-box retail where pricing and promotions need to stay aligned. A CPG plan on Amazon has to balance growth with margin, repeat purchase and your retail relationships.
Vendor Central, Seller Central or both
Many CPG brands start as vendors, then want more control over price, content and inventory. We help you weigh the options and, where it makes sense, move with our 1P to 3P transition support, or keep running Vendor Central well.
Repeat purchase is the growth engine
For consumables, the most valuable shopper is the one who comes back. We build Subscribe & Save, multipacks and bundles, use Amazon DSP to reach past buyers, and run Amazon PPC with bids set from contribution margin. See the baby vitamin D keyword case study and the PPC scaling case study.
Category experience
We work across CPG categories, including food and beverage, health and household, supplements, beauty and personal care, and pet. Regulated products need category approvals and documents, which we prepare with your team. We also run TikTok Shop as an Official TikTok Shop Partner with a 10K+ creator network, which many CPG brands use to build demand that converts on Amazon.
Why brands choose CommerceKind for CPG brands on Amazon
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an Amazon agency for CPG brands?
Yes. CommerceKind works with consumer packaged goods brands on Amazon, including food and beverage, health and household, supplements, personal care, beauty and pet, covering 1P or 3P strategy, catalog, Amazon Ads and DSP, Subscribe & Save and inventory.
What does an Amazon CPG agency do?
It helps consumer packaged goods brands grow on Amazon profitably: choosing Vendor or Seller Central, keeping catalog and content accurate, running ads from margin, building repeat purchase and keeping Amazon aligned with retail.
Should a CPG brand use Vendor Central or Seller Central?
It depends on margin, operations and retail plans. Seller Central gives more control over price, content and stock; Vendor Central can suit brands that prefer wholesale-style selling. Some brands run both. We recommend one after reviewing your business.
How do you make low-price CPG items profitable on Amazon?
By reviewing fees and shipping per unit, then using multipacks, bundles and Subscribe & Save, and setting ad bids from contribution margin.
Do you help with Subscribe & Save?
Yes. We enroll eligible products, plan discounts and keep stock steady so subscriptions are not cancelled by stockouts.
Can you keep Amazon pricing aligned with our retail partners?
Yes. We monitor pricing, promotions and unauthorized sellers and plan Amazon promotions around your retail calendar.
Do you work in regulated CPG categories?
Yes. Food, supplements and topicals often need category approvals and documents, which we prepare with your team.
Do you run Amazon DSP for CPG brands?
Yes. We use Amazon DSP for reach and to retarget past buyers, alongside Sponsored Products, Brands and Display.
Do you work outside the US?
Yes. We work across Amazon marketplaces, including the US, Canada, the UK and Europe.
Can my agency white-label this for clients?
Yes. Agencies can offer CPG Amazon management under their own brand through our white-label Amazon account management, with an NDA and non-solicit first.
A CPG brand growing
on Amazon?
Book a free strategy call. We’ll review your channel, catalog and ads with you and share a clear 90-day plan.
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