Search term waste
Search terms that spend without converting, irrelevant matches and missing negative keywords found and sized.
Amazon · Advertising · PPC auditAmazon PPC audit
Amazon PPC audit
find the wasted spend, then fix what matters first
CommerceKind is an Amazon advertising agency that audits Amazon PPC accounts for brands. Our in-house team reviews your search term reports, campaign structure, match types, bids and placements, brand and competitor targeting, Sponsored Brands and Sponsored Display, and compares ACoS and TACoS with your real margins after Amazon fees. You get a ranked list of what is wasting money, what is holding back sales and what to fix first.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands whose ACoS keeps rising, whose ad sales have stalled, or who want an outside view before changing agency or hiring in-house. - How we work
Read-only access, a full account review, then a walkthrough call with a ranked fix list. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Amazon PPC audit covers
Campaign structure
How campaigns are split by product, match type and goal, and where overlap makes your own campaigns bid against each other.
Bids, budgets and placements
Bids checked against margin, budgets that run out early, and top-of-search and product-page placement adjustments reviewed.
Brand and competitor targeting
Branded search defense, competitor and category targeting and where competitors are taking your branded traffic.
Sponsored Brands and Display
Video, store spotlight, retargeting and audience campaigns checked for whether they add sales or only add cost.
Margin and TACoS view
ACoS set against contribution margin after fees, plus TACoS and organic sales trends, so you see whether ads are building the brand.
What we look for in an Amazon PPC audit
| Area | Common problem | What we usually recommend |
|---|---|---|
| Search terms | Spend on terms that never convert | Negatives added and winners moved into exact match |
| Structure | Many products and match types in one campaign | A tidy split by product, match type and goal |
| Bids | One target ACoS for every product | Bids set from each product’s margin and goal |
| Branded search | No campaign defending your brand terms | Low-cost brand defense across ad types |
| Reporting | Only ACoS tracked | ACoS, TACoS, organic rank and new-to-brand tracked together |
How our Amazon PPC audit works
01
Access
You grant read-only Seller Central and Amazon Ads permissions. No passwords and nothing is changed without your approval.
02
Review
We pull search term, targeting, placement and campaign data and compare it with your margins and organic sales.
03
Rank
Findings ranked by money at stake and effort, from quick negative keywords to full restructures.
04
Walkthrough
A call to go through the findings with you, and the choice to fix them yourself or have our team run your ads.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why an Amazon PPC audit pays for itself
Most Amazon ad accounts were built quickly and then changed piece by piece. Over time, broad and auto campaigns pick up search terms that never convert, campaigns compete with each other for the same keywords, and one blanket ACoS target hides products that are losing money and others that are under-spending. An audit looks at the whole account at once, so the problems that cost the most are fixed first.
ACoS is not the whole picture
A low ACoS can mean an account that is not spending enough to grow, and a high ACoS can be fine on a launch or a high-margin product. We judge every campaign against contribution margin after Amazon fees and look at TACoS and organic sales trends together, so the recommendations grow profit, not just a ratio. We manage $3M+ in monthly ad spend across our clients. In one account, a rebuilt campaign structure turned 54% more ad spend into 117% more ad revenue at a lower ACoS: see our PPC scaling case study. Results depend on product, margin and category.
When the problem is the listing, not the ads
Ads cannot fix a listing that does not convert. If your click-through or conversion rate is the real issue, the audit says so and points to the listing, images, reviews or price behind it, as in our listing-first case study. See also Amazon listing optimization and Amazon sales drop audit.
After the audit
You can take the fix list to your own team, or have the same in-house team run your ads through our Amazon PPC management, including Sponsored Brands video and Amazon DSP. For a wider look at your whole account, start with our free audit. We cover every Amazon marketplace, including the US, the UK, Canada and Europe.
Why brands choose CommerceKind for Amazon PPC audits
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that does Amazon PPC audits?
Yes. CommerceKind audits Amazon PPC accounts for brands: search term waste, campaign structure and match types, bids and placements, brand defense, Sponsored Brands and Display, and ACoS and TACoS against your real margins, with a ranked fix list and a walkthrough call.
What is included in an Amazon PPC audit?
A review of search terms and negatives, campaign structure, match types, bids, budgets, placements, branded and competitor targeting, Sponsored Brands and Sponsored Display, plus ACoS, TACoS and organic sales trends compared with your margins.
How do I know if my Amazon PPC is wasting money?
Common signs are search terms with spend and no sales, the same keywords in several campaigns, budgets that run out by midday, one ACoS target for every product, and ad sales growing while total sales stay flat. An audit sizes each one.
What is a good ACoS on Amazon?
There is no single number. A good ACoS depends on each product’s margin after fees and on its goal: launch, ranking or profit. We set targets per product from contribution margin rather than one blanket ACoS.
What is the difference between ACoS and TACoS?
ACoS is ad spend divided by ad sales. TACoS is ad spend divided by total sales, including organic. Falling TACoS while sales grow usually means ads are building organic rank.
Do you need my login for a PPC audit?
No. You grant read-only user permissions in Seller Central and the Amazon Ads console, which you can remove at any time.
How long does an Amazon PPC audit take?
It depends on the size of the account. We agree the timing when we see how many campaigns and products you run, and we tell you before we start.
Will you change my campaigns during the audit?
No. The audit is review only. Nothing changes unless you approve it, either by your team or by ours under ongoing PPC management.
Can my agency white-label Amazon PPC audits?
Yes. Agencies can offer PPC audits and management under their own brand through our white-label Amazon PPC and white-label Amazon audit services, with an NDA and non-solicit first.
ACoS rising
and sales flat?
Book a free strategy call. We’ll look at your Amazon ad account with you and show where the spend is going.
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