Category and competition check
Demand, competition, fees and margin reviewed before money goes into inventory or ads.
Amazon · Private label brandsAmazon private label agency
Amazon private label agency
built to grow your own brand, not just a listing
CommerceKind is an Amazon agency for private label brands. Our in-house team helps brand owners who sell products made by a manufacturer under their own brand: we check the category and competition, set up Brand Registry, build listings and A+ Content, launch with Amazon PPC and reviews, and then manage advertising, catalog, inventory and account health month to month, so the brand keeps growing after the first sales.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Private label brand owners launching a first product or growing a catalog on Amazon. - How we work
One in-house team for launch, ads, catalog, inventory and account health, with weekly reporting. - Proof
150+ stores launched · $100M+ client revenue · 60+ brands managed in-house
What our private label work covers
Brand Registry and protection
Brand Registry set up so you control the listing, get A+ Content and Brand Store, and can act on hijackers.
Listings that convert
Titles, bullets, images, A+ Content and video written for shoppers and for Amazon search.
Launch plan
Amazon PPC, Vine, coupons and deals planned together so a new product earns reviews and rank.
Ongoing growth
PPC set from margin, new keywords and variations, Subscribe & Save and bundles as the catalog grows.
Inventory and account health
Restock planning, FBA fees and account health watched so growth is not stopped by stockouts or policy issues.
Private label growth stages and what we focus on
| Stage | Main goal | Our focus |
|---|---|---|
| First product | Get indexed, reviewed and selling | Listing, Brand Registry, Vine, launch PPC |
| First 12 months | Profitable rank on core keywords | PPC from margin, conversion work, restock planning |
| Catalog growth | More products and variations | Variation families, cross-sell ads, bundles |
| Brand building | Repeat customers and protection | Brand Store, Subscribe & Save, brand protection |
| Expansion | New marketplaces and channels | Amazon Canada, UK and Europe, TikTok Shop, Walmart |
How we work with private label brands
01
Access
You grant Seller Central permissions through Amazon’s user-permission tools. No passwords.
02
Audit
We review the product, listing, ads, reviews and margin and agree the first priorities.
03
Build and launch
We fix or build the listing and Brand Registry, then launch ads and reviews programs together.
04
Grow
Weekly optimization and reporting, with a monthly plan for products, keywords and marketplaces.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What makes private label different on Amazon
A private label brand sells products made by a manufacturer under its own brand name. That means you own the listing and the brand, but you also start with no reviews, no rank and no brand awareness, and you compete with other private label sellers in the same category. Success depends on getting the basics right early: a product with real demand and room on margin, a listing that converts, Brand Registry in place and a launch that earns reviews and rank without burning cash on ads.
Brand Registry comes first
Enrolling in Amazon Brand Registry, which needs an active or pending trademark, gives you control over your listing content, A+ Content, a Brand Store, Sponsored Brands, Brand Analytics and tools to report hijackers and counterfeits. We set it up as part of our Brand Registry help, and protect the brand afterwards through Amazon brand protection.
Launch and the first 12 months
We plan the product launch so Vine, coupons and Amazon PPC work together, then move bids and budgets from contribution margin rather than a single ACoS target. We have launched 150+ stores. See the listing-first case study and the PPC scaling case study.
From one product to a brand
Once the first product is profitable, growth comes from more variations and products, cross-selling, Subscribe & Save for consumables, a strong Brand Store and new marketplaces. We run Amazon in the US, Canada, the UK and Europe, and TikTok Shop and Walmart alongside, through our Amazon account management and international expansion work.
Why brands choose CommerceKind for private label brands on Amazon
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an Amazon agency for private label brands?
Yes. CommerceKind works with private label brand owners on Amazon: Brand Registry, listings and A+ Content, product launch, Amazon PPC, reviews programs, inventory and account health, run by one in-house team.
What does an Amazon private label agency do?
It helps a brand that sells manufactured products under its own name launch and grow on Amazon: checking the category, building listings, setting up Brand Registry, running ads and reviews programs, and managing catalog and inventory.
How does Amazon private label work?
A brand works with a manufacturer to produce a product under its own brand name, then lists it on Amazon, usually with Fulfillment by Amazon, and builds rank through reviews, advertising and a strong listing.
Do I need Brand Registry for private label?
It is strongly recommended. Brand Registry, which needs an active or pending trademark, gives you control over the listing, A+ Content, Brand Store, Sponsored Brands and tools to report hijackers.
Do you help with product sourcing?
We focus on Amazon growth rather than factory sourcing. We review demand, competition, fees and margin for products you are considering, and advise on listing and launch before inventory is ordered.
How long does a private label launch take?
It depends on category and competition. We plan the first 90 days around reviews, rank on core keywords and profitable ads, and share the plan after reviewing your product.
Can you take over an existing private label account?
Yes. Many brands come to us after launching themselves or with another agency. We audit the account and fix listing, ads and catalog issues first.
Do you work outside the US?
Yes. We work across Amazon marketplaces, including the US, Canada, the UK and Europe.
Do you also run TikTok Shop for private label brands?
Yes. We are an Official TikTok Shop Partner with a 10K+ creator network, and run TikTok Shop alongside Amazon for many brands.
Can my agency white-label this for clients?
Yes. Agencies can offer private label launch and management under their own brand through our white-label Amazon account management, with an NDA and non-solicit first.
Building a private label
brand on Amazon?
Book a free strategy call. We’ll review your product and listing with you and share a clear 90-day plan.
Book a strategy call