Eligibility check
Brand Registry status, product barcodes (UPC or EAN) and your ability to put a unique code on every unit checked before you apply.
Amazon · Brand protection · TransparencyAmazon Transparency program
Amazon Transparency program
set up and rolled out for your brand
CommerceKind is an Amazon agency that helps brands enrol in and roll out Amazon Transparency, Amazon’s item-level authentication program. We check whether your brand and products qualify, decide which ASINs are worth enrolling, plan code ordering and printing with your manufacturer or packaging supplier, make sure every unit carries a valid code before it reaches Amazon, and monitor listings for counterfeits and hijackers as part of your wider brand protection.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand owners in Brand Registry dealing with counterfeits, hijackers or unauthorised sellers on their best sellers. - How we work
Eligibility and ASIN review first, then a rollout plan with your supplier, a first batch of coded units and ongoing monitoring. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Amazon Transparency service covers
ASIN selection
The products most exposed to counterfeits and hijackers chosen first, weighed against code costs and packaging changes.
Code ordering and printing
Code volumes planned and ordered, and printing agreed with your manufacturer or packaging supplier, whether on labels or printed into the pack.
Rollout and inbound
Timing planned so units without codes do not get stuck: FBA inbound shipments, seller-fulfilled orders and existing stock all covered.
Monitoring and enforcement
Listings watched for new sellers, counterfeit complaints and content changes, with Brand Registry reports filed where something breaks the rules.
Wider brand protection
Transparency combined with Brand Registry, Project Zero where available and a plan for unauthorised resellers.
Transparency, Project Zero and Brand Registry compared
| What it does | Best for | |
|---|---|---|
| Brand Registry | Gives the brand owner control of detail pages and tools to report infringement | Every brand selling its own products on Amazon |
| Transparency | Unique code on every unit, checked by Amazon before shipping, so units without a valid code are stopped | Products with a real counterfeit or hijacker problem |
| Project Zero | Lets eligible brands remove counterfeit listings themselves, where Amazon offers it | Brands with a strong record of accurate reports |
| Test buys and reports | Evidence gathered and reported through Brand Registry | Specific sellers or listings that need action |
How an Amazon Transparency rollout works
01
Review
We check eligibility, look at which ASINs are being hit by counterfeits or hijackers and estimate code volumes and packaging changes.
02
Enrol
Application made as the brand owner, products selected and the first code order planned with you.
03
Print and ship
Codes printed by your manufacturer or packaging supplier and applied to every unit, with FBA and seller-fulfilled stock planned so nothing is stuck.
04
Monitor
Sellers, complaints and listing changes monitored every week, with reports filed and more ASINs enrolled where it pays.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What is Amazon Transparency?
Transparency is Amazon’s product serialisation program. Brand owners put a unique Transparency code on every unit they make. Before an enrolled product ships, Amazon checks the code, and units without a valid code are stopped, whether the order is fulfilled by Amazon or by the seller. Shoppers can also scan the code with the Amazon Shopping app to check that a unit is authentic. Because every unit needs its own code, Transparency works best for brands that control their manufacturing and packaging.
Amazon Transparency requirements
To enrol, you generally need to be the brand owner in Amazon Brand Registry, have products with a GTIN such as a UPC or EAN, and be able to put a unique code on every unit you manufacture. Transparency is available in many Amazon marketplaces, and enrolled products need codes on every unit sold through Amazon in the marketplaces where they are enrolled. We check the current requirements for your products before you apply.
How much does Amazon Transparency cost?
Amazon charges a per-code fee for each unit, and the rate falls as volume rises. There are also the costs of printing codes, changing packaging or labels and managing the rollout with your supplier. We estimate the full cost per ASIN against the sales you are losing to counterfeits and hijackers, so you enrol the products where it pays back first. Amazon publishes its current per-code rates when you enrol.
Is Amazon Transparency worth it?
It is usually worth it for products that are being counterfeited or hijacked, sell in volume and have packaging you control. It is less useful for low-volume products or brands that cannot code every unit at the factory. We look at your seller and complaint history first and recommend a starting set of ASINs. See our Amazon brand protection and Amazon Brand Registry agency pages, and Amazon account suspension help if counterfeit complaints have already hit your account.
Why brands choose CommerceKind for Amazon brand protection
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that helps with the Amazon Transparency program?
Yes. CommerceKind helps brands enrol in Amazon Transparency and roll it out: eligibility checks, ASIN selection, code ordering and printing with your manufacturer, FBA and seller-fulfilled rollout and ongoing counterfeit monitoring, alongside Brand Registry and brand protection.
What are the Amazon Transparency program requirements?
You generally need to be the brand owner in Amazon Brand Registry, have products with a GTIN such as a UPC or EAN, and be able to put a unique Transparency code on every unit you manufacture. We check the current requirements for your products before you apply.
How much does Amazon Transparency cost?
Amazon charges a per-code fee for each unit, which falls as volume rises, plus your own printing and packaging costs. We estimate the full cost per ASIN against the sales you are losing to counterfeits before you enrol.
Is Amazon Transparency worth it?
Usually, for products that are counterfeited or hijacked, sell in volume and have packaging you control. For low-volume products, Brand Registry reports and monitoring may be enough. We recommend which ASINs to enrol first.
Does Transparency stop hijackers?
It helps a lot on enrolled products, because Amazon stops units without a valid code before they ship, including units sent by other sellers. It does not replace monitoring, so we still watch listings and file reports.
Do I have to code every unit?
Yes. Once a product is enrolled, every unit sold through Amazon in the marketplaces where it is enrolled needs a valid code, including stock already in FBA, so the rollout needs planning with your supplier.
What is the difference between Transparency and Project Zero?
Transparency checks a unique code on every unit before it ships. Project Zero, where Amazon offers it, lets eligible brands remove counterfeit listings themselves. Many brands use both with Brand Registry.
Can my agency offer Transparency setup to its clients?
Yes. Agencies can offer brand protection, including Transparency rollout, under their own brand through our white-label Amazon brand protection, with an NDA and non-solicit first.
Counterfeits or hijackers
on your best sellers?
Book a free strategy call. We’ll review your listings and sellers with you and tell you whether Transparency is worth it.
Book a strategy call