Seller and listing audit
Every seller on your ASINs listed with offer price, fulfilment method, Buy Box share and history, so you know who you are dealing with.
Amazon · Brand protection · Unauthorized sellersRemove unauthorized sellers on Amazon
Remove unauthorized sellers on Amazon
and get control of your listings back
CommerceKind is an Amazon agency that helps brands deal with unauthorized sellers on Amazon. Our in-house team identifies every reseller on your listings, traces where their stock is likely coming from, runs test buys, files Brand Registry reports only where there is a real violation such as counterfeit, trademark or listing abuse, helps you put reseller and MAP policies in place with your legal counsel, and monitors your listings every week so the Buy Box stays with you or your authorized partners.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands whose listings are crowded with resellers, losing the Buy Box or seeing prices undercut below MAP. - How we work
Seller audit and test buys first, then the right mix of Amazon reports, distribution clean-up and policies, then weekly monitoring. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our unauthorized seller service covers
Source tracing
Test buys, lot codes and order patterns used to work out whether stock is genuine, diverted from a distributor or retailer, or counterfeit.
Brand Registry reports
Counterfeit, trademark, copyright and listing-abuse violations reported through Brand Registry with the evidence Amazon asks for. We never file false reports.
MAP and reseller policies
Help putting minimum advertised price and authorized reseller policies in place, written and enforced with your legal counsel.
Distribution clean-up
Leaks found in your wholesale and distributor network, with clearer agreements and allocation so stock stops reaching unauthorized Amazon sellers.
Ongoing monitoring
Weekly checks for new sellers, price drops, Buy Box changes and listing edits, with a monthly brand protection report.
Unauthorized sellers on Amazon: what Amazon will and will not act on
| What it looks like | What usually works | |
|---|---|---|
| Counterfeit products | Fake units sold on your listing | Test buy, then a Brand Registry counterfeit report with evidence; Transparency for repeat cases |
| Trademark or image misuse | Your logo, photos or brand name used on another listing | Brand Registry trademark or copyright report |
| Genuine but unauthorized stock | Real product bought elsewhere and resold | Distribution clean-up, reseller agreements and MAP policy with your legal counsel |
| Materially different products | Old, damaged or repackaged units sold as new | Test buy, evidence and the reporting route your counsel advises |
| Listing hijacks | Titles, images or variations changed on your ASIN | Brand Registry content control and listing abuse reports |
| Price undercutting below MAP | Advertised price below your policy | MAP policy enforcement through your reseller agreements, not Amazon reports |
How we deal with unauthorized sellers
01
Audit
We list every seller on your catalog, their prices, fulfilment and Buy Box share, and flag where your brand is losing sales or control.
02
Investigate
Test buys and stock checks show which sellers have counterfeit, damaged or diverted stock, and which are selling genuine product.
03
Act
Valid violations reported through Brand Registry; distribution leaks, reseller agreements and MAP policy handled with your team and legal counsel.
04
Monitor
Weekly checks for new sellers and price changes, follow-up on open cases and a monthly report on sellers removed, Buy Box share and price stability.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why unauthorized sellers are hard to remove
Amazon does not remove a seller just because a brand has not authorized them. If the product is genuine and new, the seller is usually allowed to resell it, so reporting genuine resellers as counterfeit does not work and can put your own Brand Registry access at risk. What works is knowing exactly what each seller is selling. Counterfeit stock, trademark misuse and listing abuse can be reported to Amazon. Genuine but unauthorized stock is usually a distribution problem: it is solved upstream, by finding where the stock leaks out and tightening agreements, with reseller and MAP policies enforced through your legal counsel.
Test buys, evidence and Brand Registry, done properly
Every report we file is backed by evidence: test-buy photos, lot codes, packaging differences or trademark records. That keeps your reports credible with Amazon and your Brand Registry account in good standing. For brands with repeat counterfeit problems we also look at Amazon Transparency, which checks unit-level codes before enrolled products ship. See our Amazon brand protection and Amazon Brand Registry agency pages.
MAP policy and distribution control
Most unauthorized Amazon sellers get stock from somewhere in your own supply chain: a distributor selling outside its territory, a retailer clearing excess, or a wholesale account buying more than it can sell. We help you find the leak with test buys and order patterns, then work with your team and legal counsel on authorized reseller agreements, a minimum advertised price policy and allocation rules. We do not give legal advice and we do not send legal notices ourselves.
Win back the Buy Box
Fewer unauthorized sellers is only half the job. We keep your own offer competitive with stock in FBA, healthy pricing and strong listings, so the Buy Box stays with you. See our lost Buy Box help and Amazon listing optimization. We cover every Amazon marketplace, including the US, the UK, Canada and Europe.
Why brands choose CommerceKind for unauthorized seller removal
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that helps remove unauthorized sellers on Amazon?
Yes. CommerceKind helps brands remove or reduce unauthorized sellers: we audit every seller on your listings, run test buys, report real violations through Brand Registry, help clean up distribution and put reseller and MAP policies in place with your legal counsel, then monitor your listings every week.
How do I remove unauthorized sellers on Amazon?
Start by finding out what each seller is selling. Counterfeit stock, trademark misuse and listing abuse can be reported through Brand Registry with evidence. Genuine but unauthorized stock usually has to be stopped at the source, by tightening distribution and enforcing reseller agreements and a MAP policy with your legal counsel.
Will Amazon remove a seller just because they are unauthorized?
Usually not. If the product is genuine and new, Amazon generally allows resale. Amazon acts on counterfeit products, intellectual property violations and listing abuse, which is why evidence from test buys matters.
Can I report unauthorized sellers as counterfeit?
Only if the product really is counterfeit. False counterfeit reports can lead Amazon to restrict your Brand Registry reporting. We test-buy first and report only what the evidence supports.
Does Amazon enforce MAP pricing?
No. Amazon does not enforce minimum advertised price policies for brands. MAP is enforced through your agreements with resellers and distributors. We monitor prices and help you enforce your policy with your legal counsel.
Do I need Brand Registry to deal with unauthorized sellers?
It helps a lot. Brand Registry gives you reporting tools, more control of your detail pages and access to Transparency. We can help you enrol.
How long does it take to clean up unauthorized sellers?
Counterfeit and IP reports can be resolved in days to weeks. Distribution clean-up usually takes longer, often a few months, because stock already in the market has to sell through. We report progress every month.
Can you help us win the Buy Box back?
Yes. Alongside reseller control we keep your own offer competitive with FBA stock, steady pricing and strong listings, so you or your authorized partners hold the Buy Box.
Can my agency white-label unauthorized seller removal?
Yes. Agencies can offer this under their own brand through our white-label Amazon brand protection, with an NDA and non-solicit first.
Too many sellers
on your listings?
Book a free strategy call. We’ll review the sellers on your listings with you and share a clear action plan.
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