White-label Amazon PPC partners usually charge agencies in one of four ways: a flat monthly fee per account, a percentage of ad spend, tiered percentages, or a hybrid of base fee plus percentage. Your margin is the gap between that wholesale fee and what you charge your client, so pick a model that still leaves margin when the client’s spend goes up or down.
This post covers how the models work, not what any partner charges. Rates vary a lot by account size, scope and marketplace, so always get terms in writing.
The four common models
| Model | How the partner charges you | Good for | Watch out for |
|---|---|---|---|
| Flat fee | Fixed monthly amount per client account | Predictable budgets, steady accounts | Big spend jumps mean more work for the same fee, so check scope limits |
| % of ad spend | A share of the client’s monthly ad spend, often with a minimum | Accounts that are growing | Your cost rises with spend, so your price has to as well |
| Tiered % | Percentage that steps down as spend crosses set bands | Larger or fast-growing accounts | Read where the tiers start and whether the minimum still applies |
| Hybrid | Base fee plus a percentage above a spend level | Mixed client books | More moving parts to explain to clients |
How agencies mark it up
Picking the right model for your agency
Choose flat fee if…
- Your clients want a fixed monthly bill
- Ad spend is fairly steady
- You want margin you can predict
Choose % or hybrid if…
- Clients are scaling spend
- You already price other channels on spend
- You want margin to grow with the account
Questions to ask any white-label PPC partner
- What exactly is included: Sponsored Products, Brands, Display, DSP?
- How often are bids, budgets and search terms worked?
- Are reports fully white-labeled with your logo?
- Is there an NDA and a non-solicit clause?
- What is the minimum term and notice period?
- Who on their team actually runs the account?
How CommerceKind works with agencies
We run Amazon PPC under your brand: weekly bid, budget and search-term work, white-label reports with your logo, NDA on request and no lock-in. We don’t publish pricing. We share partner terms after an intro call, and your agency sets its own client price.
See how our white-label Amazon PPC service works, or compare flat fee vs percent of ad spend in more detail.
FAQ
How do white-label Amazon PPC partners usually charge?
The common models are a flat monthly fee per client account, a percentage of the client’s ad spend (often with a monthly minimum), tiered percentages that drop as spend grows, and hybrids that combine a base fee with a percentage. Some partners also charge a one-off setup or audit fee.
How should my agency mark up white-label PPC?
Most agencies either add a fixed margin per account or keep the same model as the partner and charge a higher rate. What matters is that your price covers the wholesale fee, your account management time and a margin you’re happy with at every spend level.
Is percent of ad spend or a flat fee better for agencies?
A flat fee is easier to predict and explain. Percent of spend grows with the account but can rise quickly when spend jumps. Hybrids sit in the middle. Pick the model you can explain to your client and that still leaves margin when spend changes.
Does CommerceKind publish white-label pricing?
No. We share partner terms after an intro call, so they fit your clients and the services you resell. Your agency always sets its own client pricing.
Will my client see the partner’s pricing?
Not with a proper white-label setup. Your client gets your invoice and your branded reports. The partner works behind the scenes and doesn’t contact your clients.