Shop health
Shop performance score, violations, late dispatch, cancellations and returns, and anything limiting your shop or products.
TikTok Shop · Strategy · AuditTikTok Shop audit
TikTok Shop audit
find out why your shop isn’t selling, and fix it
CommerceKind is an Official TikTok Shop Partner that audits TikTok Shop accounts for brands. Our in-house team reviews shop health and violations, product listings and search terms, pricing and offers, your affiliate and sample program, creator content, LIVE, Shop Ads and GMV Max, and fulfilment and delivery performance. You get a ranked list of what is holding sales back and what to fix first, from a team that runs TikTok Shop every day.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands with a TikTok Shop that is not getting sales, has stalled after a good start, or is about to scale spend or creators. - How we work
Read-only review of the shop, content and ads, then a walkthrough call with a ranked fix list. - Proof
Official TikTok Shop Partner · 10K+ creator network · $100M+ client revenue
What our TikTok Shop audit covers
Listings and search
Titles, descriptions, images, video, categories and attributes checked against the words shoppers search on TikTok.
Price and offers
Price points, discounts, bundles and free-shipping thresholds compared with what sells in your category.
Affiliates and samples
Commission rates, target collaborations, sample approvals and which creators actually post and sell.
Content and LIVE
Your best and worst videos and LIVEs reviewed for hooks, product visibility, claims and calls to action.
Shop Ads and GMV Max
Campaign set-up, creative, budgets and ROI targets, and whether ads are scaling sales or only spending.
Common reasons a TikTok Shop is not selling
| Area | Common problem | What we usually recommend |
|---|---|---|
| Shop health | Late dispatch or violations limiting reach | Fulfilment fixes and a clean-up of policy issues |
| Listings | Titles and images that do not match search | Listings rewritten around TikTok search terms |
| Creators | Samples sent to creators who never post | Vetted creators, briefs and follow-up |
| Content | Views but the product appears too late | Hooks that show the product in the first seconds |
| Ads | Spend on videos that never sold organically | Ads behind proven videos with margin-based targets |
How our TikTok Shop audit works
01
Access
You grant access through TikTok Shop Seller Center user permissions. No shared passwords.
02
Review
We review shop health, listings, offers, affiliates, content, LIVE, ads and fulfilment data.
03
Rank
Findings ranked by sales at stake and effort, from quick listing fixes to a new creator and ads plan.
04
Walkthrough
A call to go through the findings, and the choice to fix them yourself or have our team run your shop.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why many TikTok Shops struggle to sell
A TikTok Shop does not sell because it exists. Sales come from creators and content that show the product to the right people, listings that match what shoppers search for, offers that make people buy now and a shop health record that keeps TikTok showing your products. When one of these is missing, sales stall. An audit looks at all of them at once, so you fix the problem that matters most first.
Shop health comes first
Late dispatch, cancellations, returns and policy violations can lower your shop’s standing and limit how widely products and videos are shown. We check these first, because no amount of content or ad spend can fix a shop that TikTok is holding back. See our TikTok Shop account health management service.
Listings, creators and content
We review your listings against TikTok search terms, as in our TikTok Shop listing optimization work, and look at which creators post and sell and which videos drive orders. Most shops that are not selling have too few creators posting, or content that gets views without showing the product clearly. See our affiliate and creator program and TikTok Shop UGC pages.
Ads, and when to scale
Ads work best behind videos that already sell. We check whether your Shop Ads and GMV Max campaigns are scaling proven content at a return your margin can carry. We are an Official TikTok Shop Partner with a 10K+ creator network, running TikTok Shop in the US and the UK: see our US TikTok Shop case study and UK TikTok Shop case study.
Why brands choose CommerceKind for TikTok Shop audits
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that does TikTok Shop audits?
Yes. CommerceKind, an Official TikTok Shop Partner, audits TikTok Shop accounts for brands: shop health and violations, listings and search, pricing and offers, affiliates and samples, creator content and LIVE, Shop Ads and GMV Max, and fulfilment, with a ranked fix list and a walkthrough call.
Why is my TikTok Shop not getting sales?
The most common reasons are too few creators posting about your products, videos that get views without showing the product clearly, listings that do not match what shoppers search, offers that are not competitive and shop health issues that limit reach. An audit shows which ones apply to you.
How do I check my TikTok Shop health?
In Seller Center, check your shop performance score, violations, late dispatch, cancellation and return rates and any product or shop restrictions. We review these as the first step of every audit.
What is included in a TikTok Shop audit?
Shop health, listings and search terms, price and offers, affiliate commission and sample approvals, creator content and LIVE, Shop Ads and GMV Max set-up and results, and fulfilment and delivery performance.
Do you need my password for a TikTok Shop audit?
No. Access is granted through TikTok Shop Seller Center user permissions, which you control and can remove at any time.
Will you change anything during the audit?
No. The audit is review only. Nothing changes unless you approve it, either by your team or by ours under ongoing TikTok Shop management.
Do you audit TikTok Shop UK accounts?
Yes. We run TikTok Shop in the US and the UK and audit shops in both.
Can you audit a shop that also sells on Amazon?
Yes. Many of our brands sell on both. We look at pricing, stock and content across both channels so they support each other.
Can my agency white-label TikTok Shop audits?
Yes. Agencies can offer TikTok Shop audits and management under their own brand through our white-label TikTok Shop agency services, with an NDA and non-solicit first.
TikTok Shop
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