Search Query Performance
Impressions, clicks, add-to-carts and purchases for your brand on each search term, compared with the total market for that term.
Amazon · Analytics · Brand AnalyticsAmazon Brand Analytics agency
Amazon Brand Analytics agency
turn Amazon’s own search data into decisions
CommerceKind is an Amazon agency that uses Amazon Brand Analytics to grow brands. Our in-house team reads your Search Query Performance, Top Search Terms, Search Catalog Performance, Market Basket Analysis, Repeat Purchase Behavior and demographics reports every week, and turns them into clear actions: which keywords to win, which listings lose clicks or carts, where PPC should spend more or less, which products to bundle and which customers come back.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand Registry owners who have Brand Analytics but no time to use it, and brands planning keyword and product strategy. - How we work
Weekly reports read against your goals, then listing, PPC and catalog actions, then a review of results. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Brand Analytics work covers
Top Search Terms
The most-searched terms in your category and which products win the clicks, used to find gaps and new keywords.
Search Catalog Performance
Where each ASIN loses shoppers between impression, click, cart and purchase, so the right fix is made.
Market Basket and Repeat Purchase
What customers buy together and how often they come back, used for bundles, Subscribe & Save and promotions.
Demographics
Who buys, by age, income and other bands Amazon reports, used to shape images, copy and targeting.
Actions, not dashboards
Every report ends in agreed listing, PPC, pricing or product actions with an owner and a date.
Which Brand Analytics report answers which question
| Report | Question it answers | Typical action |
|---|---|---|
| Search Query Performance | Are we winning our share of clicks and sales on each search term? | Listing and PPC changes on terms with high impressions and low share |
| Top Search Terms | What do shoppers search for in our category, and who wins it? | New keywords, new product ideas |
| Search Catalog Performance | Where does each product lose shoppers? | Main image, price or content fixes |
| Market Basket Analysis | What do customers buy with our product? | Bundles, cross-sell ads and promotions |
| Repeat Purchase Behavior | Do customers come back? | Subscribe & Save and retention offers |
| Demographics | Who buys from us? | Images, copy and audience targeting |
How we use Brand Analytics
01
Access
You grant Seller Central or Vendor Central permissions through Amazon’s user-permission tools. No passwords.
02
Baseline
We pull 13 weeks of reports, map your key search terms and set a starting share for each.
03
Act
We change listings, PPC and catalog in order of impact, starting with high-volume terms where you lose clicks or carts.
04
Review
Every week we compare share and conversion on the terms that matter and report what moved and why.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What Amazon Brand Analytics is
Amazon Brand Analytics is a set of reports Amazon gives to brand owners enrolled in Amazon Brand Registry, in Seller Central and Vendor Central. It shows search and purchase behavior from Amazon’s own store: how shoppers search, which products they click and buy, what they buy together and how often they return. No outside tool has this data first-hand, which is why we start keyword and listing work from it.
Search Query Performance is where most gains start
The Search Query Performance report shows, for each search term, your brand’s share of impressions, clicks, add-to-carts and purchases against the whole market. If your share of impressions is high but clicks are low, the main image, price or title is the issue. If clicks are high but purchases are low, it is the detail page, reviews or price. We read the funnel term by term and fix the step that leaks. See our Search Query Performance page and the keyword click share case study.
From reports to keyword strategy
Top Search Terms and Search Query Performance together show which keywords are worth fighting for and which are already yours. We feed them into Amazon SEO, listing optimization and Amazon PPC, so organic and paid work push the same terms, and into competitor analysis to see who wins the clicks you want.
From reports to product and promotion decisions
Market Basket Analysis shows what customers buy alongside your products, which is the starting point for virtual bundles and cross-sell ads. Repeat Purchase Behavior shows whether Subscribe & Save and retention offers are worth it. Demographics help decide images, copy and audiences. See the baby vitamin D keyword case study.
Who can see Brand Analytics
Amazon gives Brand Analytics to brand owners with the right role in Amazon Brand Registry, and to vendors. If you do not have access yet, we help with Brand Registry first. The reports cover each Amazon marketplace where you are registered, and we work across the US, the UK, Canada and Europe.
Why brands choose CommerceKind for Amazon Brand Analytics
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that manages Amazon Brand Analytics?
Yes. CommerceKind reads Amazon Brand Analytics reports for brands every week, including Search Query Performance, Top Search Terms, Search Catalog Performance, Market Basket Analysis, Repeat Purchase Behavior and demographics, and turns them into listing, PPC, pricing and product actions.
What is Amazon Brand Analytics?
It is a set of reports Amazon provides to brand owners in Amazon Brand Registry and to vendors, showing search, click, cart and purchase behavior in Amazon’s store.
Who has access to Amazon Brand Analytics?
Brand owners with the right role in Amazon Brand Registry, in Seller Central, and vendors in Vendor Central.
What is the Search Query Performance report?
It shows, for each search term, your brand’s share of impressions, clicks, add-to-carts and purchases against the total for that term, so you see where shoppers drop off.
What is the Top Search Terms report?
It ranks the most-searched terms in a marketplace and shows which products receive the most clicks and conversions for each, useful for keyword and product research.
How do you use Market Basket Analysis?
We use it to see which products customers buy together, then plan bundles, cross-sell ads and promotions around those pairs.
How often should Brand Analytics be reviewed?
Weekly for search and catalog performance, and monthly for market basket, repeat purchase and demographics, which change more slowly.
Can Brand Analytics replace keyword tools?
It is the best source for what happens in Amazon’s store, but it does not show everything. We use it first and fill gaps with third-party tools where needed.
Do you work outside the US?
Yes. Brand Analytics is available in each marketplace where your brand is registered, and we work across the US, the UK, Canada and Europe.
Can my agency white-label Brand Analytics reporting?
Yes. Agencies can offer Brand Analytics insights and reporting under their own brand through our white-label Amazon reporting, with an NDA and non-solicit first.
Have Brand Analytics
but no time to use it?
Book a free strategy call. We’ll walk through your Search Query Performance data with you and show the first fixes.
Book a strategy call