Bundle selection
Products that customers already buy together found in your order and basket data, plus starter kits, refills and gift sets that make sense.
Amazon · Catalog · BundlesAmazon virtual bundles
Amazon virtual bundles
bundles that raise order value, set up the right way
CommerceKind is an Amazon agency that plans and runs product bundles for brands. Our in-house team picks the products that sell best together from your order data, chooses between virtual bundles, packaged bundles and multipacks, sets up bundles in Seller Central, writes bundle titles and images, sets the bundle discount from margin, checks Amazon’s bundle policy and promotes bundles with Sponsored Ads. The goal is a higher order value without a lower profit per order.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand Registry brands with several related products, brands whose shoppers already buy items together, and brands looking to raise average order value. - How we work
Order data review, bundle plan and setup, then pricing, ads and monthly review. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Amazon bundle service covers
Virtual or packaged bundle
Virtual bundles, packaged bundles with their own ASIN and multipacks compared on fees, stock, ranking and effort for each idea.
Setup in Seller Central
Virtual bundles created with the bundle tool, with eligible products, quantities and the right detail page.
Titles, images and A+ Content
Bundle titles, a clear main image showing what is included and content that explains the value of buying together.
Bundle pricing
The bundle discount set from combined margin, and prices checked when component prices or promotions change.
Ads and reporting
Sponsored Products and Sponsored Brands for bundles, and monthly reporting on bundle sales, order value and profit.
Virtual bundles vs packaged bundles vs multipacks
| Virtual bundle | Packaged bundle or multipack | |
|---|---|---|
| What it is | Your existing products sold together on one bundle detail page | A new product with its own ASIN, packed together |
| Inventory | Uses the stock of each product you already hold | Needs its own prepared stock and inbound shipments |
| Fees | Each component keeps its normal fees | One fee for the packed product, often lower per item |
| Who can create it | Brand owners through Amazon’s virtual bundle tool | Any seller following Amazon’s bundling policy |
| Best use | Testing combinations fast with no new packaging | Proven combinations, gift sets and lower fees per item |
How we build your Amazon bundles
01
Review
We review order data, basket analysis, margins and stock to find the combinations worth bundling.
02
Plan
You get a bundle plan: which products, which format, the discount and the expected effect on margin.
03
Build
Our team creates the bundles, writes the titles and images and sets up ads after your approval.
04
Review monthly
Bundle sales, order value and profit are reviewed, and weak bundles replaced with new ideas.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why bundles work on Amazon
Bundles give shoppers an easy reason to buy more than one product: a starter kit, a routine, a refill set or a gift. Done well, they raise order value, introduce customers to more of your range and give you a listing that is harder for other sellers to copy. Done badly, they give away margin or break Amazon’s rules. We plan bundles around what your customers already buy together, so they have a real reason to exist.
Virtual bundles: fast to test, no new packaging
Amazon’s virtual bundle tool lets Brand Registry brands sell a small set of their own products together on one detail page, using the stock they already have, with each item shipped as normal. That makes virtual bundles a fast, low-risk way to test combinations. Amazon sets the eligibility rules and limits, and they change, so we check the current terms in Seller Central before each bundle is built. Bundles need your brand to be registered: see our Amazon Brand Registry page.
Packaged bundles and multipacks
When a combination is proven, a packaged bundle or multipack with its own ASIN can lower fees per item and make a stronger gift or value offer. It needs its own stock planning and must follow Amazon’s bundling policy, including clear titles and images that show exactly what is included. We plan these alongside your variation structure and catalog management, so bundles do not confuse your main listings.
Pricing bundles without giving away margin
A bundle discount should be large enough to make buying together worth it, and small enough that the bundle still earns more profit per order than one item alone. We set the discount from the combined margin, watch how component promotions affect the bundle price and adjust as needed. See our Amazon pricing strategy service.
Promoting your bundles
Bundles sell best when shoppers see them. We promote them with Sponsored Products and Sponsored Brands, link them from your Brand Store and A+ Content and judge them on order value and profit. We manage $3M+ in monthly ad spend across our clients: see our PPC scaling case study.
Why brands choose CommerceKind for Amazon bundles
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that sets up Amazon virtual bundles?
Yes. CommerceKind plans and builds Amazon bundles for brands: choosing products from order data, virtual bundles versus packaged bundles and multipacks, setup in Seller Central, titles and images, bundle pricing from margin, policy checks and Sponsored Ads for bundles.
What is an Amazon virtual bundle?
A virtual bundle lets a brand sell a small set of its own existing products together on one bundle detail page. The shopper buys them in one go, and each item is fulfilled from the stock you already hold. Amazon sets the eligibility rules, which we check before each bundle is built.
Who can create virtual bundles on Amazon?
Virtual bundles are created by brand owners in Seller Central, and the products in the bundle need to meet Amazon’s current eligibility rules, such as belonging to your registered brand and being in stock with the right fulfillment method.
Is a virtual bundle better than a packaged bundle?
Virtual bundles are faster to test because they use your existing stock and need no new packaging. Packaged bundles and multipacks need their own stock, but they can lower fees per item and suit proven combinations and gift sets. Many brands use both.
How should I price an Amazon bundle?
Give shoppers a real saving against buying the items separately, but keep the bundle’s profit per order higher than a single item. We set the discount from combined margin and check it when component prices or promotions change.
What is Amazon’s bundle policy?
Amazon has rules for bundles, including that products must be closely related, titles must state that the listing is a bundle and images must show exactly what is included. The rules change, so we check the current policy before each bundle goes live.
Do bundles help Amazon ranking?
Bundles can add sales and give shoppers more reasons to buy, but their main value is higher order value and a stronger offer. We track bundle sales, order value and profit to see what each bundle adds.
Do you build bundles outside the US?
Yes. We work across Amazon marketplaces, including the US, the UK, Canada and Europe, and check the bundle rules in each one.
Can my agency white-label Amazon bundle setup?
Yes. Agencies can offer bundle planning and catalog work under their own brand through our white-label Amazon catalog and listing services, with an NDA and non-solicit first.
Want a bigger
order value?
Book a free strategy call. We’ll look at what your customers buy together and share a bundle plan.
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