Eligibility check
Brand Registry role, US store, Professional plan and tax information checked before anything else.
Amazon · External traffic · Brand Referral BonusAmazon Brand Referral Bonus
Amazon Brand Referral Bonus
set up so every outside click can earn it
CommerceKind is an Amazon agency that helps brand owners earn Amazon’s Brand Referral Bonus on the traffic they already send to Amazon. Our in-house team checks eligibility, enrolls your brand in Seller Central, builds Amazon Attribution tags for every ad, post, email and influencer link, and reports clicks, sales and bonus by channel each month, so outside marketing is measured properly and the credits Amazon offers are not left unclaimed.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand Registry owners selling in Amazon’s US store who run Google, Meta, TikTok, email, influencer or website traffic to Amazon. - How we work
Eligibility and enrollment, then a tag for every placement, then monthly reporting by channel. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Brand Referral Bonus work covers
Enrollment
Your brand enrolled on the Brand Referral Bonus page in Seller Central, with user permissions set for your team.
Amazon Attribution tags
One tag per ad, post, email, button or creator link, named so every channel and placement can be read later.
Landing pages
Traffic pointed at the right product page or Brand Store, with listings built to convert outside shoppers.
Channel campaigns
Google, Meta, TikTok and creator campaigns run to Amazon, measured on sales and bonus, not just clicks.
Monthly reporting
Clicks, detail page views, add-to-carts, purchases and bonus by channel, with spend moved to what works.
What earns the Brand Referral Bonus, and what does not
| Traffic source | Can it earn the bonus? | Notes |
|---|---|---|
| Google and Microsoft search ads with an Attribution tag | Yes | Tag each campaign or ad group |
| Meta, TikTok and Pinterest ads and posts with a tag | Yes | Separate tags per placement make reporting clearer |
| Email, SMS and your own website | Yes | Tag every link or button that goes to Amazon |
| Influencer and creator links with a tag | Yes | Give each creator their own tag |
| Amazon Ads (Sponsored Products, Brands, Display, DSP) | No | Amazon’s own advertising is excluded |
| Clicks that also earn an Amazon Associates commission | No | Amazon does not pay both on the same sale |
How we set it up
01
Access
You grant Seller Central and Amazon Ads permissions through Amazon’s user-permission tools. No passwords.
02
Enroll
We confirm eligibility, enroll your brand and complete the setup steps with you.
03
Tag
We build Amazon Attribution tags for every live campaign, post, email and creator link before it goes out.
04
Report
Each month we report sales and bonus by channel and move budget toward the traffic that pays back.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What the Brand Referral Bonus is
Amazon’s Brand Referral Bonus rewards brand owners for sending shoppers to the Amazon store from marketing outside Amazon. According to Amazon, eligible sellers earn a bonus averaging 10% of qualifying sales, credited against the referral fees on future sales rather than paid as cash. The rate depends on category, and Amazon notes the bonus cannot exceed the referral fee on the sale. Amazon sets and can change these terms, so we work from what Seller Central shows for your account.
Who is eligible
Amazon publishes the program for brand owners selling in its US store with a Professional selling plan and a brand enrolled in Amazon Brand Registry, which needs an active or pending trademark. If you are not in Brand Registry yet, we start there with our Brand Registry help. Amazon Attribution itself is available in more marketplaces, including Canada, the UK, Germany, France, Italy and Spain, so we measure outside traffic everywhere you sell even where the bonus does not apply.
Amazon Attribution is the engine
The bonus only counts on clicks that carry an Amazon Attribution tag. Amazon Attribution uses a 14-day, last-click model, so a purchase of the promoted product, and of other products from your brand, within 14 days of a tagged click can qualify. Amazon notes a processing period of about two months between a sale and the credit. Most missed bonuses come from untagged links, a creator using the wrong link, or campaigns launched before enrollment, so we tag everything before it goes live.
Turning the bonus into a growth plan
Outside traffic does more than earn a credit: it brings new shoppers, and the sales help organic rank. We run external traffic to Amazon from Google, Meta and TikTok, coordinate influencer and creator campaigns, and make sure the landing pages convert with strong listings and a Brand Store. On Amazon, Amazon PPC then captures the extra search demand. See the keyword click share case study.
Why brands choose CommerceKind for Amazon Brand Referral Bonus management
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Can an agency manage the Amazon Brand Referral Bonus for my brand?
Yes. CommerceKind checks eligibility, enrolls your brand in Seller Central, builds Amazon Attribution tags for every ad, email, website and creator link, and reports sales and bonus by channel each month.
What is the Amazon Brand Referral Bonus?
It is an Amazon program that gives brand owners a credit, averaging 10% of qualifying sales according to Amazon, when they drive shoppers to Amazon from marketing outside Amazon measured with Amazon Attribution. The credit offsets referral fees on future sales.
How much is the Amazon Brand Referral Bonus?
Amazon describes it as averaging 10% of qualifying sales. The rate varies by category and cannot be more than the referral fee on the transaction.
Who is eligible for the Brand Referral Bonus?
Amazon publishes it for brand owners selling in Amazon’s US store with a Professional selling plan and a brand in Amazon Brand Registry. Resellers are pointed to Amazon Associates instead.
How do I enroll in the Brand Referral Bonus?
A brand representative enrolls the brand on the Brand Referral Bonus page in Seller Central and completes the tax information. Only purchases after enrollment count, so enroll before campaigns go live.
Does Amazon advertising earn the Brand Referral Bonus?
No. Sponsored Products, Sponsored Brands, Sponsored Display and other Amazon ads are excluded. The bonus is for marketing outside Amazon.
What is the link between Amazon Attribution and the Brand Referral Bonus?
The bonus is earned on clicks that carry an Amazon Attribution tag. Attribution uses a 14-day, last-click window, so purchases from your brand within 14 days of a tagged click can qualify.
When is the bonus credited?
Amazon notes about two months of processing between a sale and the credit, which then reduces the referral fees on future sales.
Is the Brand Referral Bonus available in Canada or the UK?
Amazon publishes the bonus for its US store. Amazon Attribution works in Canada, the UK and several European marketplaces, so we still measure outside traffic there.
Can my agency white-label this for clients?
Yes. Agencies can offer Brand Referral Bonus setup and Attribution reporting under their own brand through our white-label Amazon reporting, with an NDA and non-solicit first.
Sending traffic to Amazon
without the bonus?
Book a free strategy call. We’ll check your eligibility and show which campaigns should be tagged first.
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