Store strategy and structure
Pages planned around how shoppers browse your catalog: by category, use, collection or bestseller, with a clear path from homepage to product.
Amazon · Brand Store · Storefront designAmazon Brand Store design
Amazon Brand Store design
storefronts built to sell, not just look good
CommerceKind is an Amazon agency that designs and builds Amazon Brand Stores for brand owners. Our in-house team plans the store structure around how your shoppers buy, designs custom images, banners and video for every page, builds mobile-first layouts, sets up category, bestseller and deals pages, connects the store to Sponsored Brands and external traffic, and tracks visits, sales and sources in Store Insights so the store keeps improving after launch.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand owners with Brand Registry whose Amazon storefront is missing, outdated or not driving sales. - How we work
Store and catalog review first, then structure, design, build, launch and monthly improvement from Store Insights. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Brand Store design service covers
Custom design
Hero banners, lifestyle and infographic tiles, icons and video designed for your brand and sized for Amazon’s store modules.
Mobile-first layouts
Most Amazon shoppers browse on their phones, so every page is designed and checked on mobile first.
Deals, bestseller and new-arrival pages
Pages that make deal events, launches and top products easy to find, updated for Prime Day, Prime Big Deal Days and Q4.
Ads and traffic connected
Store pages used as Sponsored Brands landing pages, and tagged links for social, email and external traffic through Amazon Attribution.
Store Insights reporting
Visits, sales, page views and traffic sources reviewed monthly, with pages refreshed based on what shoppers actually do.
Common Brand Store problems, and what we change
| What it costs | What we do | |
|---|---|---|
| One long homepage | Shoppers scroll, get lost and leave | Category pages and simple navigation |
| Desktop-only design | Text too small and images cut off on phones | Mobile-first layouts checked on real devices |
| Outdated products and banners | Out-of-stock or old products shown first | Store updated with each launch and event |
| No link to ads | Ad clicks land on a product instead of the range | Sponsored Brands pointed at store pages |
| No measurement | No idea which pages sell | Store Insights reviewed and pages improved monthly |
How we build your Brand Store
01
Review
We review your catalog, current store, competitors’ stores and Store Insights data, and agree goals for the store.
02
Plan
Page structure, navigation and content for each page mapped out and agreed with you before design starts.
03
Design and build
Images, banners and video designed, pages built in Amazon’s store builder and checked on mobile and desktop before submission.
04
Improve
After launch, we track visits, sales and sources and refresh pages for launches, events and what the data shows.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why your Brand Store matters
An Amazon Brand Store is your own branded space on Amazon, with its own URL, free of competitor ads on the store pages. It is where shoppers go when they click your brand name, where Sponsored Brands ads can send traffic and where you can send social, email and influencer traffic. A good store helps shoppers find the right product in your range and buy more than one, while an outdated one can send them back to search.
Structure first, then design
The best stores are easy to navigate. We plan pages around how your shoppers decide, such as by category, use, skin type, size or collection, put bestsellers and bundles where they are easy to find, and keep every page short enough to scan on a phone. Then we design images and banners that match your brand and your A+ Content, so the store and product pages feel like one brand.
Built to work with your ads
Store pages make strong landing pages for Sponsored Brands campaigns, especially for category and brand terms. We build pages for the products and themes you advertise, and use tagged links to measure social and email traffic through Amazon Attribution. See our Amazon PPC management and Amazon external traffic services. We manage $3M+ in monthly ad spend across our clients. Results depend on product, margin and category, and we share a plan after reviewing your account.
Kept up to date
A store is never finished. We update it for launches, deal events and seasons, remove out-of-stock products and use Store Insights to see which pages and tiles shoppers use. For full listing work alongside the store, see our Amazon listing optimization service.
Why brands choose CommerceKind for Amazon Brand Store design
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that designs Amazon Brand Stores?
Yes. CommerceKind designs and builds Amazon Brand Stores for brand owners: store strategy and page structure, custom images and video, mobile-first layouts, deals and bestseller pages, Sponsored Brands landing pages and monthly improvement from Store Insights.
What is an Amazon Brand Store?
An Amazon Brand Store, also called an Amazon storefront, is a free multi-page branded store on Amazon with its own URL, available to brands enrolled in Amazon Brand Registry. It showcases your range and can be used as a landing page for ads and external traffic.
Do I need Brand Registry to have an Amazon storefront?
Yes. Brand Stores are available to sellers and vendors enrolled in Amazon Brand Registry. We can help you enrol if you are not yet registered.
Does Amazon charge for a Brand Store?
Amazon does not charge to create a Brand Store. The cost is in the strategy, design and build work, and in keeping it updated.
How long does a Brand Store take to build?
It depends on the number of pages and the creative needed. We agree the structure first, then design, build and submit for Amazon’s review, which usually takes a short time once submitted.
Can a Brand Store improve sales?
A well-structured store helps shoppers find the right product and buy more of your range, and gives ads and external traffic a better landing page. Results depend on catalog, traffic and category. We track store sales and visits in Store Insights.
Do you also design A+ Content and listing images?
Yes. We design A+ Content, listing images and video alongside the store, so everything matches.
Can my agency white-label Brand Store design?
Yes. Agencies can offer Brand Store design under their own brand through our white-label Amazon Brand Store design service, with an NDA and non-solicit first.
Is your storefront
helping you sell?
Book a free strategy call. We’ll review your Brand Store with you and share a plan to improve it.
Book a strategy call