Product and deal selection
We choose which products to promote and which deal types fit each one, from Lightning Deals and Best Deals to Prime Exclusive Discounts and coupons, based on margin and ranking goals.
Amazon · Prime Day · Prime Big Deal DaysAmazon Prime Day agency
Amazon Prime Day agency
deals, stock and ads planned for the big events
CommerceKind is an Amazon agency that plans and runs Prime Day and Prime Big Deal Days for brands. Our in-house team picks the products and deal types that make sense for your margin, submits deals and coupons on time, plans FBA inventory so stock lands before the event, refreshes listings and A+ Content, sets lead-in, event and post-event budgets for Sponsored Products, Sponsored Brands, Sponsored Display and DSP, and reports results by contribution margin, not only by sales.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand owners on Amazon who want Prime Day and Prime Big Deal Days to grow profit and ranking, not just a sales spike. - How we work
Product and margin plan first, then deals, stock, listings and ads planned in three phases: lead-in, event and post-event. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Prime Day service covers
Deal submission on time
Deals, coupons and promotions prepared and submitted before Amazon’s submission windows close, with eligibility and reference-price checks done first.
Inventory and inbound timing
FBA inbound shipments planned around capacity limits and carrier timing so stock is checked in before the event, with a buffer for the days after.
Listings ready for traffic
Titles, images, A+ Content and Brand Store pages refreshed before the event so the extra traffic converts.
Ads in three phases
Lead-in, event and post-event budgets for Sponsored Products, Sponsored Brands, Sponsored Display and DSP, with bids adjusted hour by hour on event days.
Margin-based reporting
Results reported by product: sales, units, deal cost, ad spend, contribution margin and new-to-brand customers, with lessons for the next event.
Prime Day deal types, and when each fits
| How it works | Best for | |
|---|---|---|
| Prime Exclusive Discount | A discount visible to Prime members, shown with a badge on the listing | Broad discounts across several products |
| Lightning Deal | A time-limited deal with limited quantities, where offered | Driving a short burst of velocity on a hero product |
| Best Deal | A longer deal placement for up to several days, where offered | Products with strong reviews and enough stock |
| Coupon | A clip-on discount shown in search results | Lower-cost discounts and launch products |
| No deal, ads only | Ads raised around the event without discounting | Products where margin cannot support a discount |
How we run Prime Day
01
Plan
Weeks ahead we review products, margins, stock and last year’s results, and agree which products, deals and budgets to use.
02
Prepare
Deals submitted, inventory shipped, listings refreshed and ad campaigns built for lead-in, event and post-event.
03
Run
On event days we watch sales, stock and ad performance closely, move budget to what converts and protect brand terms.
04
Review
After the event we retarget shoppers who viewed but did not buy, then report results by margin and plan the next event.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
Why Prime Day needs a plan, not just a discount
Prime Day and Prime Big Deal Days bring some of the highest traffic of the year, and competition for clicks rises with it. A deal on its own can win sales but lose money if ad costs and discounts are not set from margin. Brands that plan products, stock, listings and ads together usually come out with more profit, more new customers and better organic ranking after the event.
Inventory first
The most expensive Prime Day mistake is running out of stock during the event or the days after, when ranking gains are made. FBA capacity limits and inbound check-in times tighten before big events, so we plan shipments early, keep a buffer for post-event demand and adjust deals and budgets if stock is tight. See our Amazon inventory management approach.
Ads in three phases
Shoppers browse and add items to their lists before Prime Day, buy during it and keep comparing after it. We build awareness and consideration in the lead-in with Sponsored Brands, Sponsored Display and DSP, raise budgets and bids on converting terms during the event and retarget shoppers who viewed but did not buy afterwards. We manage $3M+ in monthly ad spend across our clients. In one account, a rebuilt campaign structure turned 54% more ad spend into 117% more ad revenue at a lower ACoS: see the PPC scaling case study. Results depend on product, margin and category, and we share a plan after reviewing your account.
Listings that convert the extra traffic
Event traffic includes many shoppers who have never seen your brand. We refresh main images, titles, bullets and A+ Content, check variations and reviews, and make sure your Brand Store has a clear deals page. See our Amazon listing optimization and A+ Content services.
Prime Day, Prime Big Deal Days and Q4 together
Prime Day in summer, Prime Big Deal Days in October and Black Friday and Cyber Monday work best as one calendar, so stock, deals and budgets build on each other instead of competing. See our Black Friday and Cyber Monday agency page. We also run the same events on Amazon in the UK, Canada, Germany and other marketplaces, and run TikTok Shop campaigns alongside as an Official TikTok Shop Partner with a 10K+ creator network.
Why brands choose CommerceKind for Prime Day
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that runs Amazon Prime Day for brands?
Yes. CommerceKind plans and runs Prime Day and Prime Big Deal Days for brands: product and deal selection, deal and coupon submission, FBA inventory timing, listing refreshes, lead-in, event and post-event ad budgets and reporting by contribution margin.
When should I start preparing for Prime Day?
Ideally several weeks to a couple of months ahead. Deal submission windows close before the event and FBA inbound shipments need time to be checked in, so stock and deals are the first things to plan.
Which Prime Day deal type is best?
It depends on the product, margin and goal. Prime Exclusive Discounts suit broad discounts, Lightning Deals and Best Deals drive velocity on hero products where offered, coupons suit lower-cost discounts and some products are better with ads only.
Should I increase my ad budget for Prime Day?
Usually yes, in phases. Costs per click rise during the event, so we raise budgets on converting terms, protect brand terms and judge results by margin. Lead-in and post-event retargeting often matter as much as the event days.
Does Prime Day help organic ranking?
Higher sales velocity during the event can lift organic ranking, which is why staying in stock afterwards matters. Results depend on product, category and competition.
What is Prime Big Deal Days?
Prime Big Deal Days is Amazon’s autumn Prime event, usually in October. We plan it together with Prime Day and Black Friday and Cyber Monday.
Do you run Prime Day outside the US?
Yes. We run Prime Day in the UK, Canada, Germany, France, Italy, Spain and other marketplaces where it takes place, alongside the US.
Can my agency white-label Prime Day management?
Yes. Agencies can offer Prime Day planning and deal management under their own brand through our white-label deals and promotions management, with an NDA and non-solicit first.
Planning your
next Prime event?
Book a free strategy call. We’ll review your products, stock and ads with you and share a Prime Day plan.
Book a strategy call