Promotional calendar
A 12-month plan for each client covering Prime Day, Prime Big Deal Days, Black Friday Week, Cyber Monday and category moments such as back to school, built around stock and margin, not just the dates.
White-label for agencies · Amazon deals & promotionsWhite-label Amazon deals and promotions
White-label Amazon deals and promotions
for agencies
CommerceKind plans and runs Amazon deals and promotions for agencies’ clients, under your agency’s brand. Our in-house team builds each client’s promotional calendar, checks which ASINs are eligible, works out the deal price and fee the margin can carry, submits coupons, Prime Exclusive Discounts, Lightning Deals and Best Deals before Amazon’s deadlines, lines up FBA stock, and adjusts PPC budgets and bids around every event, from Prime Day and Prime Big Deal Days to Black Friday and Cyber Monday. Afterwards you get an event report under your logo showing what the deal actually returned after fees and discounts. Your clients only ever see your agency.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Marketing, ecommerce and Amazon agencies whose clients want to win Prime Day and Q4 without overspending on discounts. - How we work
NDA and non-solicit first, then a white-labeled promo calendar, submissions in the client’s Seller Central and event reports with your logo. - Proof
$100M+ client revenue · $3M+ monthly ad spend · 60+ brands managed in-house
What our white-label Amazon deals and promotions service covers
Eligibility and deal pricing
Which ASINs meet Amazon’s deal requirements on ratings, price history and stock, what the deal price needs to be, and whether the margin survives the discount, the deal fee and the extra ad spend.
Coupons and Prime Exclusive Discounts
Coupons and Prime Exclusive Discounts set up, budgeted and checked so they don’t stack with other promotions into a price the client can’t afford.
Lightning Deals and Best Deals
Deal selection, submission before each event’s deadline, scheduling, and live monitoring while the deal runs, with the result logged against fees.
PPC around every event
Budgets raised ahead of and during deals, bids and placements adjusted for deal traffic, Sponsored Brands pointing to deal ASINs, and spend pulled back once the event ends.
Stock, reporting and lessons
FBA inbound timed so deal ASINs are in stock, and a white-labeled event report showing sales, units, ad spend, TACoS and net return after fees and discounts.
Which Amazon promotion fits which goal
| Best for | What we check first | |
|---|---|---|
| Coupons | Lifting click-through and conversion on search results, steady everyday use | Coupon budget, stacking with other discounts, redemption cost |
| Prime Exclusive Discounts | Prime Day, Prime Big Deal Days and Q4, rewarding Prime members | Reference price history, discount depth, event fee |
| Lightning Deals | Short bursts of volume and a sales-rank lift | Stock for the deal window, deal fee against expected units |
| Best Deals | Longer deals of up to two weeks for steadier volume | Margin over the full deal period, PPC support |
| Subscribe & Save discounts | Repeat purchase on consumables | Funding level, forecast for recurring orders |
| Promotions (percentage off, buy one get one) | Bundling and order value | Promo codes leaking to deal sites, stacking rules |
How a white-label Amazon deals engagement runs
01
Partner call and NDA
We learn how your agency works with clients, sign an NDA and non-solicit, and agree who approves deal prices.
02
Calendar and margin check
For each client we build a white-labeled promo calendar with eligible ASINs, proposed deal prices, fees and expected return for you to present.
03
Submit and prepare
Coupons, Prime Exclusive Discounts and deals are submitted in the client’s Seller Central before the deadline, stock is sent in, and PPC plans are set.
04
Run and report
We monitor deals and ads during the event, then send an event report under your logo with what worked and what to change next time.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What white-label Amazon deals and promotions management means
Every big Amazon event raises the same questions from clients: should we run a deal, how deep should the discount be, and was it worth it? White-label deals and promotions management means a partner team answers those questions and does the work inside each client’s own Seller Central account, while your agency stays the name the client sees. CommerceKind does it as part of the same in-house team that runs our white-label Amazon account management and white-label Amazon PPC, so deals, ads and stock are planned together instead of by three different vendors.
Deals are a margin decision first
A deal that sells out can still lose money. Amazon charges a fee for Lightning Deals, Best Deals and Prime Exclusive Discounts during major events, which in 2026 has been an upfront amount plus a percentage of deal sales; coupons carry a redemption cost; and the extra traffic usually comes with higher ad spend. Before we submit anything, we work out each ASIN’s return after the discount, the deal fee, Amazon’s referral and FBA fees, and the expected ad spend, and we tell you plainly when a deal isn’t worth running. Amazon changes fees, eligibility rules and deadlines from event to event, so we check the current terms in Seller Central for every submission.
Deadlines, eligibility and stock
Deal submissions for Prime Day and Black Friday Week close weeks before the event, and ASINs must meet Amazon’s requirements, such as a minimum star rating, a price history that supports the reference price, and enough stock. Missing a deadline or running out of stock mid-deal is the most common way agencies lose an event for a client. We keep a deadline calendar for every client, check eligibility in Seller Central early, and plan FBA inbound with our white-label inventory management team so deal ASINs arrive and check in before the event.
PPC before, during and after the event
Deals bring shoppers to the listing, but ads decide how many see it. We start building traffic before the event so deal ASINs have ranking and reviews behind them, raise budgets and adjust bids and placements while deals run so campaigns don’t run out of budget at midday, point Sponsored Brands at the deal ASINs, and bring spend back down once the discount ends. Results are reported by ASIN with sales, ad spend, ACoS and TACoS, so the client sees the full cost of the event. Our white-label Amazon reporting carries your logo.
Prime Day, Prime Big Deal Days and Q4
Prime Day in July, Prime Big Deal Days in October, and Black Friday Week through Cyber Monday are the events most clients ask about. Each has its own submission window and rules, and Q4 also runs straight into gifting demand and higher ad costs. Brand owners who want direct help can see our Amazon Black Friday and Cyber Monday agency page and our Prime Big Deal Days 2026 lessons. We run deals on every Amazon marketplace, including the US, Canada, Mexico, the UK and Europe, and TikTok Shop campaigns in the US and the UK.
Proof behind the ads that support deals
Deals work best on accounts whose campaigns can absorb extra budget. In one private label account we manage, ad sales grew from $19,680 to $42,712 (+117%) while ACoS fell from 34.03% to 24.10%, on 54% more ad spend: see the PPC scale case study. Results depend on product, margin and category, and we share a promotion plan for each client after reviewing the account.
How to choose a white-label partner
Before you hand a partner a client, ask six questions. Is the team in-house or freelance? Will they sign an NDA and a non-solicit? Do reports and audits go out under your brand? Do they work in your Slack or project tool? Is access granted through platform permissions rather than shared passwords? And can you start with one client without a long contract? We answer yes to every one: our team is in-house, we work in your Slack or ClickUp, and every report and audit carries your logo. See how to choose the best white-label Amazon agency for a fuller checklist.
Why agencies choose CommerceKind
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
What is white-label Amazon deals and promotions management?
It is Amazon promotions work for an agency’s clients, run by a partner team under the agency’s brand. CommerceKind builds the promo calendar, checks eligibility and margin, submits coupons, Prime Exclusive Discounts, Lightning Deals and Best Deals in the client’s Seller Central, plans stock and PPC around each event, and reports results under your logo.
Can you manage Prime Day and Black Friday deals for our agency’s clients?
Yes. We plan and submit deals for Prime Day, Prime Big Deal Days, Black Friday Week and Cyber Monday under your agency’s brand, track each event’s submission deadline, line up FBA stock and raise PPC budgets during the event.
How do you decide whether a client should run a Lightning Deal?
We compare the expected extra units with the discount, the deal fee, Amazon’s referral and FBA fees and the extra ad spend. If the deal doesn’t make money or build something worth paying for, such as rank on a new product, we recommend a coupon, a smaller discount or no deal.
What are the Amazon deal fees?
Amazon sets deal fees per event and changes them. For 2026 peak events, Lightning Deals, Best Deals and Prime Exclusive Discounts have carried an upfront fee per promotion plus a percentage of deal sales, with a cap. We check the current fee in Seller Central before every submission and build it into the margin check.
Why isn’t my client’s ASIN eligible for a deal?
Common reasons are a star rating below Amazon’s requirement, not enough price history for the reference price, low stock, or a listing or account health issue. We check eligibility early, fix what can be fixed and plan around what can’t.
Do you adjust Amazon PPC during deals?
Yes. We build traffic before the event, raise budgets and adjust bids and placements while deals run so campaigns don’t run out of budget, point Sponsored Brands at deal ASINs, and bring spend back down when the discount ends.
Do you run deals outside the US?
Yes. We manage deals and promotions on every Amazon marketplace, including Canada, Mexico, the UK and Europe, using each marketplace’s own events, rules and deadlines.
Will you ever contact or pitch my clients?
No. We sign an NDA before you share any client details and a non-solicit agreement, and we never approach, contact or market to your clients. You own the relationship.
Do you need my client’s login or password?
No. Access is granted through the platform’s own user-permission tools, which your client controls and can remove at any time. We never ask for shared passwords.
Can my agency start with just one client?
Yes. Most partners start with one client account to see how we work. There is no lock-in, and you add clients when you’re ready.
What proof can CommerceKind share?
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Clients asking about
Prime Day and Q4 deals?
Book a free partner call. We’ll review one client’s promo calendar in a white-labeled plan, under NDA.
Book a strategy call