Views remarketing
Shoppers who viewed your products, or similar ones, reached again on and off Amazon with clear lookback windows.
Amazon · Advertising · Sponsored DisplayAmazon Sponsored Display agency
Amazon Sponsored Display agency
retargeting and audiences that pay their way
CommerceKind is an Amazon agency that manages Sponsored Display for brands. Our in-house team builds remarketing campaigns for shoppers who viewed or bought your products, audience campaigns for in-market and interest groups, product targeting on competitor and complementary detail pages, and defensive campaigns on your own listings. We set bids and cost controls, test creative and report on sales, return on ad spend and new-to-brand customers, alongside Sponsored Products and Sponsored Brands.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands already running Sponsored Products that want to win back shoppers who did not buy, defend their own pages and reach new audiences. - How we work
Audit of current Sponsored Display first, then a campaign plan, creative, bids and weekly optimization. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Sponsored Display management covers
Purchases remarketing
Past buyers brought back for refills, replenishment and related products from your catalog.
Audience campaigns
Amazon in-market, interest and lifestyle audiences matched to your products and tested for real sales.
Product and category targeting
Ads on competitor and complementary product detail pages and in chosen categories, refined by price, rating and brand.
Defensive campaigns
Your own detail pages covered, so competitors are less likely to take the ad space next to your products.
Creative, bids and reporting
Custom headlines, logo, images and video tested, bids and costs controlled, and results reported on sales and new-to-brand customers.
Where Sponsored Display fits next to other Amazon ads
| Ad type | Main job | Typical targeting |
|---|---|---|
| Sponsored Products | Capture shoppers searching now | Keywords and products |
| Sponsored Brands | Build brand awareness in search | Keywords, with headline, logo, video or Store |
| Sponsored Display | Re-engage and reach audiences | Product pages, categories, remarketing and audiences |
| Amazon DSP | Scale reach and full-funnel programmatic ads | Amazon and third-party audiences, on and off Amazon |
How we run Sponsored Display
01
Access
You grant access through Amazon Ads user permissions. No passwords.
02
Audit
We review your current campaigns, search term and placement data, and where Sponsored Display is wasting or missing money.
03
Build
We set up remarketing, audience, product targeting and defensive campaigns with the right bids, cost controls and creative.
04
Optimize
We adjust targets, bids and creative weekly and report on sales, ROAS and new-to-brand customers.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What Sponsored Display does that search ads cannot
Sponsored Products and Sponsored Brands reach shoppers who are searching. Sponsored Display reaches them at other moments: while they look at a competitor’s product page, after they viewed your product and left, or when they belong to an audience Amazon sees as in the market for your category. Ads can appear on Amazon and, for some campaigns, on third-party sites and apps. Used well, it brings back shoppers who were close to buying. Used badly, it spends quietly on low-intent clicks and impressions.
Remarketing with clear rules
We build views and purchases remarketing with sensible lookback windows and exclusions, so you are not paying to reach people who already bought something they will not need again soon. For consumables, purchase remarketing is a strong way to win repeat orders. For considered purchases, views remarketing keeps your product in front of shoppers who are still comparing.
Product targeting and defence
Product targeting puts your ad on detail pages you choose: competitors with lower ratings or higher prices, and products that pair naturally with yours. Defensive campaigns cover your own detail pages, so the ad space beside your listing is more likely to show your other products rather than a rival. We judge every target on sales, not clicks, and never write anything negative about other brands in creative.
Bidding, costs and measurement
Sponsored Display can bid to drive page visits, conversions or reach, and the right choice depends on the campaign’s job. We set the goal per campaign, cap costs and read results on sales, return on ad spend and new-to-brand customers. We manage $3M+ in monthly ad spend across our clients, and Sponsored Display sits inside the same plan as your Amazon PPC, Sponsored Brands video and, where it fits, Amazon DSP and Amazon Marketing Cloud audiences. See our PPC scaling case study and keyword click share case study.
When Sponsored Display is not the right next step
If Sponsored Products is not yet profitable, or the listing does not convert, extra display spend usually makes things worse. In that case we fix search campaigns and the listing first, as in our listing-first case study, and add Sponsored Display once there is a solid base. An Amazon PPC audit shows which comes first.
Why brands choose CommerceKind for Amazon Sponsored Display
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that manages Amazon Sponsored Display?
Yes. CommerceKind manages Amazon Sponsored Display for brands: views and purchases remarketing, in-market and interest audiences, competitor and complementary product targeting, defensive campaigns on your own listings, creative, bids and reporting on sales and new-to-brand customers.
What is Amazon Sponsored Display?
It is a self-service Amazon ad type that targets shoppers by what they view, buy or are interested in, rather than by search keyword. Ads can show on product detail pages, in other placements on Amazon and, for some campaigns, on third-party sites and apps.
What is the difference between Sponsored Display and Sponsored Products?
Sponsored Products targets keywords and products in search results and on detail pages, reaching people who are searching now. Sponsored Display targets audiences and product pages, including remarketing to shoppers who viewed or bought before.
Does Amazon Sponsored Display retargeting work?
It can work well, especially purchase remarketing for consumables and views remarketing for products shoppers compare for a while. It needs clear lookback windows, exclusions and cost controls, and should be judged on sales rather than clicks.
Who can run Sponsored Display ads?
Sponsored Display is available to sellers enrolled in Amazon Brand Registry, to vendors and to agencies working on their behalf, in the marketplaces where Amazon offers it.
Should I use Sponsored Display or Amazon DSP?
Sponsored Display is self-service and a good fit for most brands running Amazon ads. Amazon DSP offers more reach, audiences and control and suits larger budgets. We advise based on your goals and spend.
Can I target competitor products with Sponsored Display?
Yes. Product targeting lets your ad appear on chosen product detail pages, including competitors and complementary products, refined by things like price and star rating.
How do you measure Sponsored Display results?
We look at sales, return on ad spend, new-to-brand orders and how display campaigns affect total sales, not just clicks or impressions.
Do you run Sponsored Display outside the US?
Yes. We work across Amazon marketplaces, including the US, the UK, Canada and Europe.
Can my agency white-label Sponsored Display management?
Yes. Agencies can offer Sponsored Display and full Amazon advertising under their own brand through our white-label Amazon PPC service, with an NDA and non-solicit first.
Paying for display
that doesn’t sell?
Book a free strategy call. We’ll look at your Amazon ads with you and show where Sponsored Display fits.
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