Brand Registry is Amazon’s way of recognising you as the owner of your brand. Once you’re in, you get more say over your listings and access to tools other sellers don’t have. Here’s how it works and what you actually get.
You connect your trademark to your brand on Amazon. Amazon verifies you own it, then gives you more control over your listings plus tools for content, ads, data and protection. It’s free to join, but you need a trademark first.
If you want the detailed walkthrough, including common rejections, read our Brand Registry help guide. This post focuses on what you get once you’re in.
| Requirement | What it means |
|---|---|
| Trademark | Registered, or pending in some cases, from an office Amazon accepts such as the USPTO |
| Exact brand name | The name on the trademark matches your listings and packaging |
| Brand on products | The brand appears on the product or its packaging |
| Your own account | You enroll from an account your company owns and controls |
We enroll brands, fix listing data, and then put the tools to work: A+ content, Brand Stores, Sponsored Brands and regular protection checks, all run by our in-house team from your own accounts.
See how we protect brands on our Amazon brand protection page.
It’s a free Amazon program that links your trademark to your brand on Amazon. Amazon then treats you as the brand owner, which gives you more control over listings and access to extra selling and protection tools.
Brand owners with an active registered trademark, or in some cases a pending application, from a trademark office Amazon accepts. Resellers and distributors can’t enroll a brand they don’t own.
Amazon doesn’t charge to enroll. The main cost is getting the trademark itself, plus any legal fees if you use an attorney.
No, but it helps a lot. You get tools to report infringement and more control over your listings. You still need to watch your listings and act when something changes.
Yes. A+ content, Brand Stores, Sponsored Brands and Brand Analytics are only available to brands enrolled in Brand Registry.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Book a strategy call. We’ll look at your brand on Amazon and tell you which Brand Registry tools to use first.
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CommerceKind
Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
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