A Brand Store is your own shop inside Amazon, with no competitor ads on the page. Most stores are built once and forgotten. A store that sells is simple to navigate, matches how people shop your catalog, and gets updated based on what the data shows.
Build the store around how shoppers browse your catalog: a clear homepage, one page per main product line and a bestsellers page. Keep images large and text short, send traffic to it on purpose, and use Store Insights every month to fix the pages people leave.
| Page | What it does | What to put on it |
|---|---|---|
| Homepage | Shows what you sell in seconds | Hero image, top sellers, links to each product line |
| Product line pages | Help shoppers narrow down | Products grouped by type, use or need |
| Bestsellers | Gives undecided shoppers a safe pick | Your top products with short reasons to buy |
| New arrivals or seasonal | Gives repeat visitors something new | Launches, bundles, gift ideas |
| About the brand | Builds trust | Short story, what makes you different, real photos |
Our in-house team plans, designs and builds Brand Stores that match your listings and A+ content, then connects them to Sponsored Brands and reviews Store Insights with you each month.
See how we set up new brands on our Amazon store setup services page, or see our Brand Store design work.
Brands enrolled in Amazon Brand Registry. Vendors and sellers with an enrolled brand can build one from the Stores section in their account.
Enough to match how people shop your catalog. For many brands that’s a homepage plus one page per main product line, and a bestsellers page. Too many pages makes it harder to find things.
Your brand name link on product pages, Sponsored Brands ads, search for your brand, and any links you share outside Amazon such as social media or email.
It’s the reporting built into the Store builder. It shows visits, page views and sales attributed to your store, and lets you tag links so you can see which traffic sources perform.
Check the data monthly and update for big moments like new launches, Prime Day and the holidays. Small regular changes beat a full rebuild once a year.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Book a strategy call. We’ll look at your current store and catalog and show you what we’d change first.
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CommerceKind
Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
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