Your Amazon clients will eventually ask about Walmart. If you already run Amazon under your brand, adding Walmart is the natural next step. Here’s how to package it, what work it actually involves, and how a white-label partner fits in.
Sell Walmart as an add-on to the Amazon work you already do: listings adapted for Walmart, Walmart Connect ads and one combined report. A white-label partner does the hands-on work in Seller Center while your agency keeps the client, the pricing and the brand.
Your Amazon clients already have product data, images, keywords and ad experience. Most of that carries over to Walmart with some reworking. That makes Walmart one of the simplest ways to grow an account you already manage, without finding a new client.
| Area | Amazon | Walmart Marketplace |
|---|---|---|
| Getting in | Open registration | Application-based approval |
| Ads | Amazon Ads | Walmart Connect (Sponsored Search and more) |
| Content signal | Listing completeness, reviews, conversion | Listing quality score |
| Seller badge | Brand Registry and account health | Pro Seller badge |
| Catalog rules | Amazon category templates | Walmart attributes and variant groups |
We already run Amazon and TikTok Shop for agencies under their brands. Walmart sits alongside that, with the same in-house team, your reporting template and no contact with your clients unless you ask.
See the full service on our white-label Walmart Marketplace management page, or read about our Walmart Marketplace management for brands.
Typically catalog setup and fixes, listing content built for Walmart, Walmart Connect Sponsored Search campaigns, work toward Pro Seller standards and reporting under your agency’s branding.
You can start from them, but don’t copy them as is. Walmart has its own attribute rules, content standards and listing quality score, so titles, key features and images usually need adjusting.
The client adds the partner as a user in Walmart Seller Center with the right permissions. The client stays the owner, and access can be removed at any time.
Yes. Walmart Marketplace is application-based, so new sellers apply first. Brands already selling on Amazon often have the history Walmart looks for, but approval isn’t automatic.
Not with CommerceKind. We sign an NDA and a non-solicit before any work starts and only talk to your clients if you ask us to.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSRedesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
+117% Ad Sales · −29% ACOSRebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
+126% Ad Sales · −40% ACOSTightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
+144% Ad Sales · +141% OrdersMapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
+118% Click Share · +106% ClicksDiagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
~$97K → ~$160K MonthlySequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
+906% Purchases · 9.62% ShareCombined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
+$87K Net Profit · −30.6% Ad CostAudited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
£256 → £297,128 GMV · 11,827 OrdersBuilt an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
+51.9% Shop GMV · +67% OrdersBroke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
$1.27K → $21.6K Sales · 2.72 ROASRebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Book a partner call. We’ll show you how we run Walmart behind agencies and what a first client handover looks like.
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CommerceKind
Amazon and TikTok Shop marketing agency for brand owners. 60+ brands managed in-house. Headquartered in Jacksonville, FL, USA.
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