Eligibility check
Professional account, new-to-Amazon brand and Brand Registry ownership checked before the clock starts.
Amazon · Launch · New Seller IncentivesAmazon New Seller Incentives help
Amazon New Seller Incentives help
claim every launch credit before the deadline
CommerceKind is an Amazon agency that helps new brands launch on Amazon and get the most from Amazon’s New Seller Incentives. Our in-house team plans the launch so each benefit is qualified for on time: Brand Registry inside the window for the branded-sales bonus, eligible FBA inventory sent in time for the fulfillment credits, Vine enrolled before the credit expires, and new products set up for the FBA New Selection program. Amazon sets these programs and their terms; we make sure you do not miss them.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand owners new to Amazon, and new brands from existing sellers, planning a US launch. - How we work
Eligibility and timeline first, then Brand Registry, FBA, Vine and launch steps in the right order. - Proof
150+ stores launched · $100M+ client revenue · 60+ brands managed in-house
What our New Seller Incentives support covers
Brand Registry timing
Brand Registry completed within Amazon’s window after your first eligible listing, so the branded-sales bonus applies.
FBA credits
Eligible inventory planned and shipped within the time Amazon sets, so inbound, placement and logistics credits can be used.
Vine credit
Products chosen and enrolled in Amazon Vine within the credit window, with units set across variations.
FBA New Selection
New-to-FBA products set up to use free storage, returns and liquidation benefits where eligible.
Deadline tracker
Every credit, waiver and expiry date in one shared plan, reviewed with you each week of the launch.
Amazon New Seller Incentives at a glance (US, as published by Amazon)
| Benefit | What Amazon offers | What it depends on |
|---|---|---|
| Brand Registry bonus | 10% back on the first $50,000 in branded sales, then 5% on the next $950,000, for up to one year | Enrolling in Brand Registry within six months of your first eligible listing |
| Vine credit | $200 toward Amazon Vine enrollment | Enrolling a product in Vine within 90 days of Brand Registry |
| FBA inbound | $100 off shipments into Amazon’s fulfillment network | Using the Amazon Partner Carrier program within 90 days of listing |
| Inbound placement | $400 credit for inbound placement costs | Sending eligible products within 90 days of listing |
| Amazon Global Logistics | $200 credit for fulfillment costs | Using Amazon Global Logistics within 90 days of listing |
| FBA New Selection | Free storage, liquidations and returns for eligible new-to-FBA products, plus fee exemptions | New-to-FBA parent ASINs and Amazon’s program rules |
How we plan an incentive-ready launch
01
Access
You grant Seller Central permissions through Amazon’s user-permission tools. No passwords.
02
Check
We confirm which incentives your account and brand qualify for, and the dates they depend on.
03
Plan
We build one launch timeline: Brand Registry, listings, FBA shipments, Vine and ads, each in time.
04
Run
We launch, track credits as they apply and move each step forward before its deadline.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What the New Seller Incentives are
Amazon offers a package of benefits to new Professional sellers in the US, published on its New Seller Incentives page: a bonus on branded sales for brands that join Brand Registry early, credits toward Amazon Vine, credits for shipping and placing inventory with Fulfillment by Amazon and Amazon Global Logistics, and free storage, liquidations and returns for new products through the FBA New Selection program. Amazon also updates how and when credits are paid. The figures on this page reflect what Amazon published at the time of writing; Seller Central shows the current terms for your account.
Most of the value depends on timing
Each benefit has its own clock. The branded-sales bonus depends on enrolling in Brand Registry within six months of your first eligible listing. The Vine credit depends on enrolling a product within 90 days of Brand Registry. FBA credits depend on sending eligible inventory within 90 days of listing. A launch that lists early and ships late, or registers the brand after the window, can miss benefits it was entitled to. We plan the order of work so the dates line up.
Brand Registry first
Brand Registry is the gateway to the largest incentive and to tools such as A+ Content, Brand Stores, Sponsored Brands and Vine. If your trademark is registered or pending, we help with Brand Registry before or shortly after the first listing goes live. If your products have no barcodes, we handle GTIN exemptions as part of the same setup.
Turn credits into a real launch
Credits lower launch costs, but sales come from a strong product page and steady demand. We pair the incentives with listing optimization, Amazon Vine management, Amazon PPC set from margin and an Amazon product launch plan. We have launched 150+ stores. See the baby vitamin D keyword case study.
Already selling on Amazon?
The New Seller Incentives are for new sellers, but established brands can still benefit when they bring new products to FBA through the FBA New Selection program, and through the Brand Referral Bonus when they send outside traffic to Amazon. Our Amazon external traffic team sets up Amazon Attribution so that bonus is tracked.
Why brands choose CommerceKind for Amazon launches
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Can an agency help me claim Amazon New Seller Incentives?
Yes. CommerceKind plans new Amazon launches so brands qualify for New Seller Incentives on time: Brand Registry within the window for the branded-sales bonus, eligible FBA inventory sent in time for fulfillment credits, Vine enrolled before the credit expires and new products set up for FBA New Selection benefits.
What are Amazon New Seller Incentives?
A package of benefits Amazon offers new Professional sellers in the US, including a bonus on branded sales for Brand Registry enrollees, Vine credits, FBA inbound, placement and Amazon Global Logistics credits, and FBA New Selection benefits.
How much is the Amazon Brand Registry bonus for new sellers?
Amazon publishes it as 10% back on the first $50,000 in branded sales and 5% on the next $950,000, for up to one year, if you enroll in Brand Registry within six months of your first eligible listing. Check Seller Central for the current terms.
What is the deadline for New Seller Incentives?
Each benefit has its own window. Amazon publishes six months from your first eligible listing for Brand Registry, 90 days from Brand Registry for the Vine credit and 90 days from listing for the FBA credits.
Where do I see my New Seller Incentives?
In Seller Central, where Amazon shows your eligibility and progress for each benefit. We review it with you during the launch.
Do I need a trademark?
The branded-sales bonus and Vine credit depend on Amazon Brand Registry, which needs a registered or pending trademark in an eligible office. We help you plan this before the first listing.
What is the FBA New Selection program?
An Amazon FBA program for products new to FBA that can include free monthly storage, returns processing waivers, liquidations and referral-fee credits within Amazon’s limits. Amazon sets the eligibility rules, including an IPI requirement.
Can existing sellers get these incentives?
The New Seller Incentives are for new sellers, but existing brands can use FBA New Selection for new-to-FBA products and the Brand Referral Bonus for outside traffic.
Do you guarantee the credits?
No. Amazon decides eligibility and applies the credits. We make sure the steps that depend on you are done correctly and on time.
Can my agency white-label this?
Yes. Agencies can offer incentive-ready launches under their own brand through our white-label Amazon product launch service, with an NDA and non-solicit first.
Launching a new brand
on Amazon?
Book a free strategy call. We’ll map every launch credit you qualify for and the dates that matter.
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