Campaign structure
Campaigns split by product, match type and goal, so every search term and dollar can be read and controlled.
Amazon Ads · Sponsored ProductsAmazon Sponsored Products agency
Amazon Sponsored Products agency
campaigns built from margin, not guesswork
CommerceKind is an Amazon agency that manages Sponsored Products campaigns for brands. Our in-house team builds a clear campaign structure, runs auto and manual campaigns side by side, harvests converting search terms into exact match, adds negative keywords every week and sets bids, bidding strategies and placement adjustments from each product’s contribution margin, so Sponsored Products drives profitable sales and organic rank instead of wasted clicks.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands and sellers on Amazon in the US, Canada, the UK, Europe and other marketplaces that want Sponsored Products run properly. - How we work
Audit and structure first, then weekly search-term, bid and budget work, reported in plain language. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Sponsored Products management covers
Auto and manual campaigns
Auto campaigns for discovery, manual broad, phrase and exact for control, with converting terms moved into exact match.
Product targeting
ASIN and category targeting on competitor and complementary listings, plus defense of your own product pages.
Negative keywords
Irrelevant and unprofitable search terms negated every week so budget goes to terms that convert.
Bids and placements
Bidding strategy and top-of-search, product-page and rest-of-search adjustments set from margin and conversion data.
Reporting
ACoS, TACoS, ROAS, new-to-brand and organic rank reported weekly, with the next actions explained.
Sponsored Products targeting options and how we use them
| Option | What it does | How we use it |
|---|---|---|
| Automatic targeting | Amazon matches ads to searches and products based on your listing | Discovery of new search terms and product placements |
| Manual keyword: broad and phrase | Reaches searches that contain or are related to your keyword | Testing variations before promoting winners to exact |
| Manual keyword: exact | Matches the search term and close variants | Scaling proven, profitable terms with tight bid control |
| Product (ASIN) targeting | Shows your ad on chosen product detail pages and results | Competitor conquesting, cross-sell and brand defense |
| Category targeting | Targets a category, refined by brand, price or rating | Reach in categories where your offer is strong |
| Negative keywords and products | Stops ads showing on chosen terms or ASINs | Cutting wasted spend every week |
How we take over Sponsored Products
01
Access
You grant Amazon Ads and Seller Central or Vendor Central permissions through Amazon’s user-permission tools. No passwords.
02
Audit
We review search terms, structure, bids, budgets and listings, and agree margin-based targets for each product.
03
Rebuild
Campaigns are restructured where needed, with waste cut first and proven terms scaled.
04
Optimize
Weekly search-term harvesting, negatives, bid and placement changes, and monthly strategy reviews.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What Sponsored Products are
Sponsored Products are cost-per-click ads that promote individual product listings in Amazon search results and on product detail pages. Amazon offers them to Professional sellers and vendors, and a brand does not need Brand Registry to run them, which is why they are usually the largest part of an Amazon ad budget. You pay only when a shopper clicks, and the ad takes the shopper straight to your listing, so the listing itself has to convert.
Structure decides profitability
Most Sponsored Products problems come from structure rather than budget: one campaign holding many products, auto and manual mixed together, no negatives, and bids that never change. We separate campaigns by product and match type so each search term has one home and one bid, move converting terms from auto, broad and phrase into exact, and negate what does not convert. See our Amazon PPC audit and the PPC scaling case study.
Bids, bidding strategies and placements
Amazon offers dynamic bids that lower only, dynamic bids that raise and lower, and fixed bids, plus percentage adjustments for top of search, product pages and the rest of search. We choose a strategy per campaign and set targets from contribution margin after fees, so a product with thin margin is not run at the same ACoS as a high-margin hero. If ACoS is already out of hand, start with our ACoS fix guide.
Sponsored Products in the full Amazon Ads plan
Sponsored Products work best alongside Sponsored Brands for brand and category reach, Sponsored Display for retargeting and Amazon DSP for audiences off search. Strong listings and main images lift conversion, which lowers cost per sale on every campaign. We run all of it as part of Amazon PPC management. See the keyword click share case study.
Why brands choose CommerceKind for Amazon Sponsored Products management
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that manages Amazon Sponsored Products?
Yes. CommerceKind manages Sponsored Products for brands: campaign structure, auto and manual keyword and product targeting, weekly search-term harvesting and negatives, and bids, bidding strategies and placements set from each product’s margin.
What are Amazon Sponsored Products?
Cost-per-click ads that promote individual listings in Amazon search results and on product detail pages. You pay when a shopper clicks, and the click goes to your product page.
Do I need Brand Registry for Sponsored Products?
No. Sponsored Products are available to Professional sellers and vendors without Brand Registry. Sponsored Brands and some other ad types do need Brand Registry.
What is the difference between Sponsored Products and Sponsored Brands?
Sponsored Products promote a single listing. Sponsored Brands show your logo, a headline and several products or a video, and send shoppers to a product or your Brand Store. Most brands use both.
Should I use automatic or manual targeting?
Both. Automatic campaigns find new search terms and placements; manual campaigns give control over bids on terms that are proven. We move converting terms from auto into manual exact match.
What is a good ACoS for Sponsored Products?
It depends on margin and goal. A launch product may run a higher ACoS to build rank, while a mature product should run below its break-even ACoS. We set targets per product from contribution margin and also track TACoS.
How often do you optimize Sponsored Products?
Search terms, negatives and bids are reviewed every week, with budgets watched daily during events such as Prime Day and Black Friday.
Can you fix campaigns another agency built?
Yes. We audit the account first, keep what works and restructure the rest, cutting waste before scaling.
Do you run Sponsored Products outside the US?
Yes. We manage Amazon Ads across marketplaces including the US, Canada, the UK and Europe.
Can my agency white-label Sponsored Products management?
Yes. Agencies can offer Sponsored Products management under their own brand through our white-label Amazon PPC, with an NDA and non-solicit first.
Sponsored Products spend
not paying back?
Book a free strategy call. We’ll review your search terms and structure with you and show where the waste is.
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