Brand and category plan
Branded, competitor and category search terms mapped to the right format and landing page, so each campaign has one clear job.
Amazon · Advertising · Sponsored BrandsAmazon Sponsored Brands agency
Amazon Sponsored Brands agency
own the top of search for your brand and category
CommerceKind is an Amazon agency that manages Sponsored Brands for brands. Our in-house team plans collection, Store Spotlight and video campaigns, chooses keyword, product and theme targeting, writes headlines and picks lifestyle images, builds the landing page in your Brand Store or on a detail page, and sets bids by placement. We judge every campaign on sales, return on ad spend and new-to-brand customers, alongside Sponsored Products and Sponsored Display.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand Registry owners and vendors who want more of the top of search for their brand and category terms, and brands with Sponsored Products running but little brand advertising. - How we work
Audit of search and brand terms first, then formats, creative, landing pages and weekly bid management. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Sponsored Brands management covers
Collections
Related products from your catalog shown together in one ad, with automatic or hand-picked products, a lifestyle image and a headline that sells the range.
Store Spotlight
Ads that send shoppers to sub-pages of your Brand Store, built around your main product lines.
Sponsored Brands video
Short autoplay video ads in search results and on detail pages, planned, edited and tested by our in-house team.
Targeting and bids
Keyword, product, category and theme targeting, with negative terms, placement bid adjustments and budgets paced through the day.
Reporting
Results read on sales, return on ad spend, new-to-brand orders and branded search, not just clicks.
Which Sponsored Brands format fits which job
| Format | What the shopper sees | Best for |
|---|---|---|
| Collections | Several related products with a lifestyle image and headline | Showing a range and lifting average order value |
| Store Spotlight | Up to three Brand Store sub-pages with labels and images | Brands with several product lines and a strong Store |
| Video | A short autoplay video in search results and on detail pages | Explaining a product quickly and standing out in search |
| Theme targeting | Amazon groups keywords related to your brand or landing pages | Fast starts and finding new search terms to add manually |
How we run Sponsored Brands
01
Access
You grant access through Amazon Ads user permissions. No passwords.
02
Audit
We review search terms, Brand Analytics, current campaigns and your Brand Store to find where brand ads are missing or wasting money.
03
Build
We set up formats, targeting, headlines, images, video and landing pages, with clear naming and budgets.
04
Optimize
We adjust bids, targets and creative weekly and report on sales, ROAS and new-to-brand customers.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What Sponsored Brands does that Sponsored Products cannot
Sponsored Products advertises one product at a time. Sponsored Brands advertises your brand: your logo, a headline and several products, a video or your Brand Store, in prominent placements at the top of and within search results and on detail pages. It is how shoppers searching a category term see your brand before they see a single product, and it is one of the best ways to protect your own branded searches from competitors. Sponsored Brands is available to sellers enrolled in Amazon Brand Registry, vendors and agencies working on their behalf.
Branded, competitor and category terms, kept apart
Branded terms usually convert well and cost little, so we make sure you own them. Category terms build reach and new customers, and need careful bids. Competitor terms can win share but need strict cost controls. We keep these in separate campaigns with their own budgets, so a good result on brand terms does not hide waste elsewhere. We never write anything negative about other brands in creative.
Creative and landing pages decide the result
A Sponsored Brands ad is only as good as its headline, images and the page it sends shoppers to. We write clear headlines, choose lifestyle images that show the product in use and send traffic to a Store page or detail page that matches the search. Where your Store needs work, our Amazon Brand Store design team rebuilds it. For video, our Amazon video ads team plans, edits and tests the creative.
Measured on new customers, not just ACoS
Sponsored Brands often shows a higher ACoS than search campaigns for single products, because it reaches shoppers earlier. We look at new-to-brand orders, branded search growth and total sales alongside return on ad spend. We manage $3M+ in monthly ad spend across our clients, and Sponsored Brands sits in the same plan as your Amazon PPC and Sponsored Display. In one account, a rebuilt campaign structure turned 54% more ad spend into 117% more ad revenue at a lower ACoS: see the PPC scaling case study, and the keyword click share case study. Results depend on product, margin and category.
When Sponsored Brands is not the next step
If your listings do not convert or Sponsored Products is losing money, more brand ads will not fix it. We fix the base first, as in our listing-first case study. An Amazon PPC audit shows what to fix first.
Why brands choose CommerceKind for Amazon Sponsored Brands
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there an agency that manages Amazon Sponsored Brands?
Yes. CommerceKind manages Amazon Sponsored Brands for brands: collections, Store Spotlight and video campaigns, keyword, product and theme targeting, headlines, images and landing pages, bids by placement, and reporting on sales and new-to-brand customers.
What are Amazon Sponsored Brands ads?
They are cost-per-click ads that feature your brand logo, a custom headline and several products, a video or your Brand Store, shown at the top of and within search results and on product detail pages.
Who can run Sponsored Brands?
Sellers enrolled in Amazon Brand Registry, vendors and agencies working on their behalf, in the marketplaces where Amazon offers it.
What is the difference between Sponsored Brands and Sponsored Products?
Sponsored Products promotes a single product in search results and on detail pages. Sponsored Brands promotes your brand, with a logo, headline and several products, a video or your Brand Store, and is built for brand awareness and new customers as well as sales.
What Sponsored Brands formats are there?
Amazon currently offers collections, Store Spotlight and video. Collections show several related products, Store Spotlight sends shoppers to Brand Store sub-pages and video shows a short autoplay video. Amazon updates formats from time to time, so we work from what your ad console offers.
Do I need a Brand Store for Sponsored Brands?
Not for every format. Collections and video can send shoppers to detail pages, but Store Spotlight needs a Brand Store with at least three sub-pages, and a good Store usually improves results.
What is Sponsored Brands theme targeting?
It lets Amazon group and optimize keywords related to your brand or your landing pages. We use it to start quickly and to find new search terms, which we then move into manual campaigns where they perform.
Should I bid on competitor brand names?
It can work when your product compares well on price, rating or features, but it needs strict cost controls and should be judged on sales. We keep it in its own campaigns and never use negative messaging about other brands.
Do you run Sponsored Brands outside the US?
Yes. We work across Amazon marketplaces, including the US, the UK, Canada and Europe.
Can my agency white-label Sponsored Brands management?
Yes. Agencies can offer Sponsored Brands and full Amazon advertising under their own brand through our white-label Amazon PPC service, with an NDA and non-solicit first.
Competitors on top
of your brand search?
Book a free strategy call. We’ll look at your brand and category search with you and show where Sponsored Brands fits.
Book a strategy call