Audience strategy
Remarketing to product viewers, lookalike and in-market audiences, competitor conquesting and loyalty segments, planned around each client’s goals.
White-label for agenciesWhite-label Amazon DSP
White-label Amazon DSP
for agencies, under your brand
CommerceKind runs Amazon DSP for agencies’ clients under your agency’s brand. Our in-house team plans audiences, builds and optimizes display, online video and streaming TV campaigns, ties them to Sponsored Ads, and reports with your logo. You keep the client and set the price; we sign an NDA and a non-solicit and never approach your clients.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Performance, media and ecommerce agencies whose clients want to advertise beyond Amazon search but who don’t have an Amazon DSP trader on staff. - How we work
NDA and non-solicit first, then your branding, your Slack and reports with your logo. - Proof
$100M+ client revenue · 60+ brands managed in-house · Official TikTok Shop Partner
What we run in Amazon DSP for your clients
Display and online video
Campaigns that reach Amazon shoppers on and off Amazon, with creative specs and briefs your team or ours can produce.
Streaming TV and Prime Video
Upper-funnel video planned alongside performance campaigns, so awareness spend is measured against sales, not just reach.
Sponsored Ads and DSP together
One team runs Sponsored Products, Brands, Display and DSP, so budgets and audiences work together instead of competing.
Amazon Marketing Cloud insight
Audience and path analysis from Amazon Marketing Cloud where the client qualifies, used to sharpen targeting and budgets.
Branded reporting
Weekly pacing notes and monthly DSP reports covering reach, new-to-brand sales and return on ad spend, all with your agency’s logo.
Sponsored Ads vs Amazon DSP: what your clients get
| Sponsored Ads | Amazon DSP | |
|---|---|---|
| Where ads show | Amazon search results and product pages | On Amazon, Amazon-owned sites, apps, streaming TV and third-party sites |
| How targeting works | Keywords and products | Audiences: shoppers who viewed, bought or are in-market |
| Funnel stage | Mostly bottom of funnel | Awareness, consideration and remarketing |
| Buying model | Cost per click | Cost per thousand impressions |
| Best used for | Capturing shoppers already searching | Growing demand and winning back shoppers who left |
How a white-label Amazon DSP partnership starts
01
Intro call and NDA
We learn how your agency sells media and reports, then sign an NDA and non-solicit.
02
Account review and plan
We review the client’s Amazon ads and catalog and hand you a DSP plan in your branding to present.
03
Build and launch
We set up audiences, line items, creative and tracking, aligned with the client’s Sponsored Ads.
04
Optimize and report
We manage pacing, bids and audiences weekly and send reports under your agency’s name.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What white-label Amazon DSP means
Amazon DSP (demand-side platform) lets brands buy display, video and streaming TV ads using Amazon’s shopping audiences, on and off Amazon. White-label Amazon DSP means a specialist team plans and runs those campaigns for your clients while your agency presents the strategy and results as its own. Your client sees one agency: yours.
When a client is ready for DSP
DSP works best for brands that already have strong listings, steady Sponsored Ads and enough catalog depth to remarket. If a client isn’t there yet, we’ll say so and suggest fixing the basics first with white-label Amazon PPC and white-label Amazon SEO. For brand owners, our Amazon DSP agency page and DSP vs Sponsored Ads guide explain the channel in more depth.
How to choose a white-label partner
Before you hand a partner a client, ask six questions. Is the team in-house or freelance? Will they sign an NDA and a non-solicit? Do reports and audits go out under your brand? Do they work in your Slack or project tool? Is access granted through platform permissions rather than shared passwords? And can you start with one client without a long contract? We answer yes to every one: our team is in-house, we work in your Slack or ClickUp, and every report and audit carries your logo. See how to choose the best white-label Amazon agency for a fuller checklist.
Why agencies choose CommerceKind
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews. See how the program works on for agencies and our agency partnership program.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Frequently asked questions
Who offers white-label Amazon DSP management for agencies?
CommerceKind does. Our in-house team plans, launches and optimizes Amazon DSP campaigns for agencies’ clients under the agency’s brand, alongside Sponsored Ads, with an NDA, a non-solicit and reports carrying your logo.
What is the difference between Amazon DSP and Sponsored Ads?
Sponsored Ads are cost-per-click ads targeted by keyword or product, shown in Amazon search and on product pages. Amazon DSP buys display, video and streaming TV impressions targeted by audience, on and off Amazon, and is used for awareness, consideration and remarketing.
Can you run DSP and Sponsored Ads together for the same client?
Yes. Our team manages Sponsored Products, Sponsored Brands, Sponsored Display and DSP, so we can coordinate budgets and audiences across all of them. We manage $3M+ in monthly ad spend across our brands.
Is Amazon DSP right for every client?
No. DSP works best for brands with strong listings, consistent Sponsored Ads and products worth remarketing. If a client isn’t ready, we’ll recommend fixing listings and Sponsored Ads first.
How do you report DSP results to my clients?
With weekly pacing updates and monthly reports in your branding, covering reach, frequency, new-to-brand customers, detail page views, sales and return on ad spend.
Do you use Amazon Marketing Cloud?
Yes, where the client qualifies. We use Amazon Marketing Cloud for audience, overlap and path-to-purchase analysis that informs DSP targeting.
Will you ever contact or pitch my clients?
No. We sign an NDA before you share any client details and a non-solicit agreement, and we never approach, contact or market to your clients. You own the relationship.
Do you need my client’s login or password?
No. Access is granted through the platform’s own user-permission tools, which your client controls and can remove at any time. We never ask for shared passwords.
Can my agency start with just one client?
Yes. Most partners start with one client account to see how we work. There is no lock-in, and you add clients when you’re ready.
What proof can CommerceKind share?
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Where is CommerceKind based?
CommerceKind is headquartered in Jacksonville, Florida, and partners with agencies across the US and internationally.
Want to sell Amazon DSP
under your agency’s name?
Book a free partner call. We’ll walk through how we’d plan and run DSP for your clients under your brand.
Book a strategy call