AMC setup and data checks
Confirming access, connecting the right advertiser accounts and checking which data is available before any analysis.
White-label for agenciesWhite-label Amazon Marketing Cloud
White-label Amazon Marketing Cloud
AMC analysis and audiences for agencies
CommerceKind runs Amazon Marketing Cloud (AMC) work for agencies’ clients under your agency’s brand, where the client’s account qualifies for AMC. Our in-house team writes and runs the AMC queries, analyzes path to purchase, ad overlap and new-to-brand customers, builds custom audiences for Amazon DSP, and turns the findings into budget and targeting changes, all reported with your logo.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Performance, media and ecommerce agencies whose larger Amazon clients want deeper measurement and audiences, without hiring an AMC analyst. - How we work
NDA and non-solicit first, then your branding, your Slack and reports with your logo. - Proof
$100M+ client revenue · 60+ brands managed in-house · Official TikTok Shop Partner
What we do in Amazon Marketing Cloud for your clients
Path-to-purchase analysis
How shoppers move between Sponsored Products, Sponsored Brands, Sponsored Display and DSP before they buy.
Ad overlap and frequency
Which combinations of ad types drive the most conversions, and where frequency is too high or too low.
New-to-brand and lifetime value
How many customers are new to the brand, what they buy next and which campaigns bring in the most valuable buyers.
Custom audiences
AMC audiences such as cart abandoners or high-value repeat buyers, built for Amazon DSP and other placements Amazon makes available.
Branded insight reports
Findings written as plain-English recommendations for budgets, bids and creative, in reports with your agency’s logo.
Standard Amazon Ads reports vs Amazon Marketing Cloud
| Standard reports | Amazon Marketing Cloud | |
|---|---|---|
| What you see | Results per campaign or ad type | Event-level, aggregated data across ad types and channels |
| Attribution view | Each campaign’s own attributed sales | The full path shoppers took before buying |
| Audiences | Standard targeting options | Custom audiences built from query results |
| How it’s used | Day-to-day optimization | Strategy, measurement and budget planning |
| Skills needed | Amazon Ads console | SQL queries and analysis inside a privacy-safe clean room |
How a white-label AMC engagement starts
01
Intro call and NDA
We learn how your agency reports to clients, then sign an NDA and non-solicit.
02
Access and readiness check
We confirm the client qualifies for AMC and that ad spend and history are enough for useful analysis.
03
Queries and insights
We run the analysis that answers the client’s questions and deliver findings in your branding.
04
Activate and measure
We turn findings into audiences, budget shifts and campaign changes, then measure the result.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What white-label Amazon Marketing Cloud means
Amazon Marketing Cloud is Amazon’s privacy-safe clean room, where advertisers can run SQL queries across aggregated, pseudonymized ad and shopping signals to understand how their advertising works together. White-label AMC means a specialist team writes the queries, reads the results and builds the audiences, while your agency presents the strategy and insights to the client as its own.
When AMC is worth it for a client
AMC is most useful for brands running several ad types, ideally including Amazon DSP, with enough spend and history for patterns to show. For smaller accounts we’ll tell you plainly that standard reporting is enough, and focus on white-label Amazon PPC first. AMC findings are put to work through white-label Amazon DSP. Brand owners can see our Amazon Marketing Cloud services.
How to choose a white-label partner
Before you hand a partner a client, ask six questions. Is the team in-house or freelance? Will they sign an NDA and a non-solicit? Do reports and audits go out under your brand? Do they work in your Slack or project tool? Is access granted through platform permissions rather than shared passwords? And can you start with one client without a long contract? We answer yes to every one: our team is in-house, we work in your Slack or ClickUp, and every report and audit carries your logo. See how to choose the best white-label Amazon agency for a fuller checklist.
Why agencies choose CommerceKind
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews. See how the program works on for agencies and our agency partnership program.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Frequently asked questions
Who offers white-label Amazon Marketing Cloud services for agencies?
CommerceKind does. Our in-house team runs AMC queries, path-to-purchase and new-to-brand analysis and builds custom audiences for agencies’ clients under the agency’s brand, where the client qualifies for AMC, with an NDA and non-solicit in place.
What is Amazon Marketing Cloud?
Amazon Marketing Cloud is a privacy-safe clean room from Amazon Ads. Advertisers run SQL queries on aggregated, pseudonymized signals to see how ad types work together, how shoppers move toward a purchase and which audiences are most valuable.
Does every client qualify for AMC?
No. Access depends on Amazon’s current requirements and the client’s advertising setup. We check eligibility first and tell you honestly whether AMC will add value for that client.
Do I need to know SQL to offer AMC to my clients?
No. Our team writes and runs the queries and turns the results into plain-English findings and recommendations in your branding.
Can AMC audiences be used in Amazon DSP?
Yes. Audiences built in AMC can be activated in Amazon DSP, and in other placements where Amazon makes AMC audiences available. We run DSP for agencies’ clients too.
What questions can AMC answer for a client?
Common ones are which ad combinations drive the most sales, how long shoppers take to convert, how many customers are new to the brand, what repeat buyers purchase next and where ad frequency is wasted.
Will you ever contact or pitch my clients?
No. We sign an NDA before you share any client details and a non-solicit agreement, and we never approach, contact or market to your clients. You own the relationship.
Do you need my client’s login or password?
No. Access is granted through the platform’s own user-permission tools, which your client controls and can remove at any time. We never ask for shared passwords.
Can my agency start with just one client?
Yes. Most partners start with one client account to see how we work. There is no lock-in, and you add clients when you’re ready.
What proof can CommerceKind share?
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Where is CommerceKind based?
CommerceKind is headquartered in Jacksonville, Florida, and partners with agencies across the US and internationally.
Want to offer AMC insights
under your agency’s name?
Book a free partner call. We’ll check whether your client qualifies and show you what an AMC report would look like under your brand.
Book a strategy call