Campaign structure
Automatic campaigns for discovery, manual keyword campaigns for proven terms and brand defence, each with one job and its own budget.
White-label for agencies · Walmart PPCWhite-label Walmart PPC
White-label Walmart PPC
for agencies
CommerceKind runs Walmart PPC for agencies’ clients under your agency’s brand. Our in-house team builds and manages Walmart Connect campaigns: automatic and manual Sponsored Products, Sponsored Brands and Sponsored Videos where the client qualifies, with bids and budgets set from each item’s margin, weekly keyword, bid and placement work, listing quality, price and Buy Box checks on every advertised item and ROAS, ACoS and ad revenue reported with your logo. We sign an NDA and non-solicit first, work in your Slack and never contact your clients.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Amazon, PPC, retail media and ecommerce agencies whose clients sell on Walmart Marketplace or want to start. - How we work
NDA and non-solicit first, then ads-only or full-account scope, your Slack and reports with your logo. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What we run for your Walmart clients’ ads, under your brand
Keyword and item research
Walmart search terms mapped to each item, starting from the client’s Amazon data where it exists and confirmed with Walmart’s own reports.
Bids, placements and budgets
Bids moved toward each item’s target ROAS, placement and platform adjustments used where the data supports them and budgets paced through the day and month.
Sponsored Brands and Sponsored Videos
Brand and video placements for clients who qualify, used where they earn their place.
Listing and offer checks
Listing quality, content, price, Buy Box, ratings and stock checked on every advertised item, so ad spend goes to items that can convert.
White-label reporting
Ad spend, ad revenue, ROAS, ACoS and total sales reported weekly and monthly in your agency’s branding.
Walmart PPC and Amazon PPC: what changes
| Amazon Ads | Walmart Connect | |
|---|---|---|
| Main ad types | Sponsored Products, Sponsored Brands, Sponsored Display, DSP | Sponsored Products, Sponsored Brands, Sponsored Videos, display |
| Headline metric | ACoS | ROAS (we report both) |
| Competition and data | More advertisers, more clicks to learn from | Often fewer advertisers and cheaper clicks, but less data per keyword |
| What decides who wins | Relevance, conversion, bid and stock | Relevance, listing quality, Buy Box, price competitiveness, bid and stock |
| Starting point | Amazon search term reports | Amazon winners as a guide, confirmed in Walmart reports |
How a white-label Walmart PPC partnership starts
01
Partner call and NDA
We learn how your agency sells and reports, then sign an NDA and non-solicit.
02
White-labeled ads and listing audit
We review the client’s Walmart campaigns, items, listing quality, prices and Buy Box and hand you a plan under your brand.
03
Rebuild or launch
Access through Walmart’s own user permissions, then campaigns rebuilt or launched with a clear structure and ROAS targets per item.
04
Optimize and report
Weekly bid, keyword, negative and budget work, with monthly reports carrying your logo.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What white-label Walmart PPC means
Many agencies already run Amazon Ads or paid search and get the same question from clients: can you run Walmart ads too? Walmart Connect has its own auction, its own reports and its own rules about which items can win placements. White-label Walmart PPC means our in-house team does that work in each client’s Walmart advertising account while your agency stays the only name the client sees, in reports, calls and Slack. If you want the whole Walmart channel run, not only the ads, see our white-label Walmart Marketplace management and our guide to white-label Walmart Marketplace management for agencies.
Walmart is not a copy of Amazon
Bids, keywords and targets that work on Amazon are a useful starting point, not a plan. Walmart shoppers search differently, many categories have fewer advertisers, and an item that loses the Buy Box or has weak listing quality will struggle to win ad placements whatever the bid. Walmart reporting leans on ROAS while most Amazon clients think in ACoS, so we report both. We start from the client’s Amazon winners where they exist, confirm them in Walmart’s own search and item reports and build the account from there.
Every advertised item checked first
Ads cannot fix an item that does not convert. Before budget goes in, we check listing quality, titles, images and attributes, price against other sellers and other channels, Buy Box, ratings and reviews and stock. Items that are not ready are fixed or held back, and the findings go to your agency in a white-labeled report you can share with the client.
Proof you can show clients
We manage $3M+ in monthly ad spend and 60+ brands in-house. See the Walmart Marketplace case study and, for how we scale ad spend without losing efficiency, the PPC scaling case study. Case studies can be presented under your brand without naming CommerceKind. Results depend on product, margin and category, and we share a plan after reviewing each client.
Walmart and Amazon under one agency name
Most Walmart clients also sell on Amazon, and the two channels share stock, pricing and content. We run Amazon PPC and Walmart PPC under your brand with one plan for both: see our white-label Amazon PPC, outsourced white-label Amazon PPC and white-label ecommerce agency pages. Brand owners can read our Walmart advertising page.
How to choose a white-label partner
Before you hand a partner a client, ask six questions. Is the team in-house or freelance? Will they sign an NDA and a non-solicit? Do reports and audits go out under your brand? Do they work in your Slack or project tool? Is access granted through platform permissions rather than shared passwords? And can you start with one client without a long contract? We answer yes to every one: our team is in-house, we work in your Slack or ClickUp, and every report and audit carries your logo. See how to choose the best white-label Amazon agency for a fuller checklist.
Why agencies choose CommerceKind
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews. We have launched 150+ stores and have a team of 50+ people, all in-house.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Is there a white-label agency for Walmart PPC?
Yes. CommerceKind runs Walmart Connect ads for agencies’ clients under the agency’s brand: Sponsored Products, Sponsored Brands and Sponsored Videos where the client qualifies, weekly bid, keyword and budget work set from each item’s margin, listing and Buy Box checks and branded ROAS reporting. We sign an NDA and non-solicit first and never contact your clients.
Can we hand you only Walmart ads, not the whole account?
Yes. Many partners start with ads only and add listings, catalog and full Walmart Marketplace management later.
Can you use our client’s Amazon PPC data on Walmart?
Yes, as a starting point. Amazon search terms that convert are tested on Walmart, then confirmed or dropped based on Walmart’s own reports.
Do you report ROAS or ACoS?
Both. Walmart reports lean on ROAS and most Amazon clients think in ACoS, so we show both alongside total sales, in your agency’s branding.
Can you launch Walmart ads for a client who is new to Walmart?
Yes. We check the client’s items, listing quality and pricing first, then launch automatic campaigns for discovery and build manual campaigns from the terms that convert.
Do you also run Amazon and TikTok Shop for the same client?
Yes. We run Amazon, TikTok Shop and Walmart under your agency’s brand with one team.
Will you ever contact or pitch my clients?
No. We sign an NDA before you share any client details and a non-solicit agreement, and we never approach, contact or market to your clients. You own the relationship.
Do you need my client’s login or password?
No. Access is granted through the platform’s own user-permission tools, which your client controls and can remove at any time. We never ask for shared passwords.
Can my agency start with just one client?
Yes. Most partners start with one client account to see how we work. There is no lock-in, and you add clients when you’re ready.
What proof can CommerceKind share?
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Clients asking about
Walmart ads?
Book a free partner call. We’ll review one client’s Walmart campaigns and items and send a white-labeled plan, under NDA.
Book a strategy call