Audience selection
Goals and audiences chosen from what Seller Central offers your brand: new customer acquisition, re-engagement, retention and cross-sell.
Amazon · Promotions · Brand Tailored PromotionsAmazon Brand Tailored Promotions
Amazon Brand Tailored Promotions
targeted offers to the shoppers who already know your brand
CommerceKind is an Amazon agency that plans and runs Brand Tailored Promotions for brand owners. Our in-house team picks the right audiences, such as shoppers who viewed or added your products to cart, repeat buyers, high spenders and lapsed customers, sets discounts that protect margin, chooses eligible products and times each promotion around launches, Subscribe & Save and sales events, then reports redemptions and new-to-brand and repeat sales so you know which offers pay back.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brand Registry brands selling in Amazon stores where Brand Tailored Promotions are offered, including the US, UK, Germany, France, Italy, Spain and Japan. - How we work
Audience and margin review first, then a promotion calendar, setup and monthly reporting. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Brand Tailored Promotions work covers
Discount planning
Discounts set inside Amazon’s 10% to 50% range from each product’s margin, not a blanket number.
Eligible products
Products checked against Amazon’s rating, condition and category rules before a promotion is built.
Promotion calendar
Offers timed around launches, restocks, Prime Day, Black Friday and slow months so they add sales, not just discounts.
Works with your other promotions
Coupons, Prime Exclusive Discounts, deals and Subscribe & Save planned together so offers do not stack by accident.
Reporting
Redemptions, sales, new-to-brand and repeat purchase reported monthly, with the next promotions recommended.
Audience goals in Brand Tailored Promotions and how we use them
| Goal | Who it reaches | How we use it |
|---|---|---|
| New customer acquisition | Shoppers who clicked or added your products to cart but have not bought | Converting high-intent shoppers after a launch or ad push |
| Re-engagement | Lapsed customers and loyal buyers whose purchases are slowing | Winning back customers before they switch brands |
| Retention | Repeat purchasers and your highest-spending customers | Rewarding loyalty on consumables and new releases |
| Cross-sell | Customers who bought one product from your brand | Introducing a second product or variation |
How we set up Brand Tailored Promotions
01
Access
A Brand Representative grants permissions through Amazon’s user-permission tools. No passwords.
02
Review
We check which audiences are large enough, which products are eligible and the margin on each.
03
Build
Promotions are created in Seller Central with audiences, discounts, products and dates agreed with you.
04
Measure
We report redemptions and sales by audience and adjust the next round of offers.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What Brand Tailored Promotions are
Brand Tailored Promotions let brand owners offer a discount to a chosen audience of shoppers based on how they have engaged with the brand on Amazon. According to Amazon, discounts range from 10% to 50%, each eligible customer can redeem the promotion on a single purchase, and promotions can cover the whole brand or specific products. Amazon lists them for Brand Representatives enrolled in Brand Registry in stores including the US, UK, Spain, France, Italy, Germany and Japan, and sets a minimum audience size, which Amazon’s guidance gives as 1,000 customers. Amazon can change these terms, so we work from what Seller Central shows for your brand.
Which products qualify
Amazon’s published rules require products in New condition, excluding adult products, with rating thresholds: products with one to four reviews need an average of at least 2.5 stars, and products with five or more reviews need at least 3 stars. Products with no reviews can also be eligible. If ratings are holding you back, our review management work comes first.
Why targeted offers beat blanket discounts
A coupon shown to every shopper discounts sales you would have made anyway. Brand Tailored Promotions put the discount in front of shoppers who already showed intent, like cart abandoners, or customers you want to keep, like repeat buyers, so the same budget does more. We plan them with deals and coupons and Subscribe & Save so offers do not overlap, and use Sponsored Display and Amazon DSP retargeting where an ad works better than a discount.
Building a repeat-customer engine
Promotions are one part of customer loyalty on Amazon. Brand followers, a strong Brand Store, A+ Content that cross-sells your range, and Brand Analytics repeat-purchase data all help. We run these together as part of Amazon account management. See the baby vitamin D keyword case study.
Why brands choose CommerceKind for Amazon Brand Tailored Promotions
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Can an agency manage Amazon Brand Tailored Promotions?
Yes. CommerceKind chooses audiences and goals, plans discounts from margin, checks product eligibility, builds the promotions in Seller Central with your Brand Representative’s permissions and reports redemptions, new-to-brand and repeat sales each month.
What are Amazon Brand Tailored Promotions?
A Seller Central tool that lets Brand Registry brands offer a discount to a selected audience, such as shoppers who added products to cart, repeat buyers, high spenders or lapsed customers. Each eligible customer can redeem the offer once.
How much can I discount with Brand Tailored Promotions?
Amazon sets the range at 10% to 50% off. We set the discount per product from margin and goal.
Who is eligible for Brand Tailored Promotions?
Brand owners enrolled in Amazon Brand Registry, with the promotion created by the Brand Representative, in Amazon stores where the tool is offered, including the US, UK, Germany, France, Italy, Spain and Japan.
What is the minimum audience size?
Amazon’s guidance gives a minimum of 1,000 customers per audience, and some sellers report Seller Central showing a lower minimum for their account. We work from what your account shows.
Which products can be promoted?
New-condition, non-adult products that meet Amazon’s rating thresholds: at least 2.5 stars for one to four reviews, at least 3 stars for five or more. Products with no reviews can also qualify.
Are Brand Tailored Promotions the same as coupons?
No. A standard coupon is shown broadly to shoppers. Brand Tailored Promotions target a chosen audience. Amazon also offers Brand Tailored Coupons for specific audiences, and we plan all of these together.
Do Brand Tailored Promotions help new products?
They can. Targeting shoppers who engaged with your brand but have not bought, or past buyers of a related product, can help a launch, alongside Vine, coupons and ads.
How do you measure results?
We report redemptions, sales, new-to-brand customers and repeat purchase by audience, and compare them with the discount cost.
Can my agency white-label this for clients?
Yes. Agencies can offer Brand Tailored Promotions planning under their own brand through our white-label Amazon deals and promotions management, with an NDA and non-solicit first.
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