Badge and term review
Where you hold Amazon’s Choice now, where competitors hold it, and the search terms where your products have a realistic chance, using Brand Analytics.
Amazon · Ranking · Amazon’s ChoiceAmazon’s Choice badge
Amazon’s Choice badge
earn it the only way possible: by being the better choice
CommerceKind is an Amazon agency that helps brands give their products the best chance of being highlighted as Amazon’s Choice. Nobody can buy or apply for the badge, and no agency can guarantee it. What we do is work on the things Amazon says it looks at: ratings and reviews, competitive pricing, products in stock and ready to ship, fast delivery, low returns and strong relevance and sales for the search terms that matter. We track where you hold the badge and where you could, using Brand Analytics.
Book a strategy call ★ Trustpilot 4.4/5 · $100M+ revenue for client brands · 60+ brands managedAt a glance
- Who it’s for
Brands that want to earn or win back Amazon’s Choice on their key search terms, and brands that lost the badge after a stock-out or price change. - How we work
Badge and search term review first, then fixes to ratings, price, stock, delivery, returns and ranking. - Proof
$100M+ client revenue · 60+ brands managed in-house · $3M+ monthly ad spend
What our Amazon’s Choice work covers
Ratings and reviews
Review and rating problems traced to the product, listing or packaging, plus Vine and compliant review requests where they fit.
Price and Buy Box
Pricing checked against the products shoppers compare you with, and Buy Box issues fixed.
Stock and delivery
Stock-outs prevented and fast Prime delivery kept, through FBA planning or Seller Fulfilled Prime.
Returns
Return reasons read and fixed with clearer listings, sizing, images and packaging.
Keyword relevance and sales
Listings and ads aligned with the exact search terms, so your product sells strongly for them.
What Amazon says it considers for Amazon’s Choice
| Factor | What it means in practice | What we work on |
|---|---|---|
| Ratings and reviews | Products customers rate highly | Product, listing and packaging fixes, Vine |
| Price | Well priced against similar products | Pricing strategy and Buy Box |
| Availability | In stock and ready to ship immediately | Inventory planning, no stock-outs |
| Delivery speed | Delivered faster than alternatives on average | FBA or Seller Fulfilled Prime |
| Returns | Returned less often than alternatives | Return reasons and listing accuracy |
| Popularity | Frequently chosen for that search | Relevance, conversion and ads on the term |
How we work toward Amazon’s Choice
01
Access
You grant Seller Central and Amazon Ads access through Amazon’s user-permission tools. No passwords.
02
Review
We pull the Amazon’s Choice data in Brand Analytics, list the terms that matter and compare your products with the current holders.
03
Fix
We fix the weakest factors first, whether reviews, price, stock, delivery, returns or relevance.
04
Track
We monitor which terms carry the badge each month and act fast if it is lost.
$100M+
revenue generated for client brands
60+
brands managed in-house
$3M+
monthly ad spend managed
4.4/5
on Trustpilot (13 reviews)
What Amazon’s Choice is
Amazon’s Choice is a label Amazon shows on products it recommends for a particular search, to help shoppers find a good option quickly. According to Amazon, products highlighted as Amazon’s Choice are highly rated, well priced and available to ship immediately, and on average are delivered faster and returned less often than alternatives. Amazon says it considers what customers tell it matters most, including ratings, price, popularity, availability and fast delivery. It is not offered for every search, and it changes as customer preferences and product performance change.
You cannot buy it or apply for it
Amazon states that brands and selling partners cannot pay for Amazon’s Choice or apply to be considered, and products sold by third-party sellers can earn it. So any service that promises the badge is overselling. Our job is to make your product the strongest choice on the factors Amazon names, and to keep it that way. You also cannot use the phrase or the badge in your own titles, images or content.
The badge is tied to search terms
A product can be Amazon’s Choice for one search and not another. That is why we start from search terms, not products: which terms drive your sales, who holds the badge on each, and where your product is close. Brand Analytics includes Amazon’s Choice data for brand owners, which we use to track progress. See our Amazon keyword ranking page and our keyword click share case study.
Fix the factors that are holding you back
Usually one or two factors decide it. A product with strong reviews may lose out because it keeps going out of stock or ships slowly. Another may be priced well above similar products. We fix the weakest factor first: review management and product fixes for ratings, pricing strategy for price, inventory management for availability, Seller Fulfilled Prime or FBA for delivery, and return rate reduction for returns.
Amazon’s Choice and Best Seller are different
The Best Seller badge goes to the top-selling product in a category, based on sales. Amazon’s Choice is tied to a search and weighs ratings, price, availability, delivery and returns as well as popularity. Both follow from strong sales and a strong listing, which is where our listing optimization and Amazon PPC work comes in. Results depend on product, category and competition.
Why brands choose CommerceKind for Amazon’s Choice
CommerceKind has helped generate $100M+ in revenue for client brands, manages 60+ brands in-house and $3M+ in monthly ad spend, is an Official TikTok Shop Partner with a 10K+ creator network, and is rated 4.4/5 on Trustpilot from 13 reviews.
Brands that work with us
A few of the 60+ brands CommerceKind works with.
Verified Client Case Studies · Real Dashboards
See the numbers behind our client turnarounds.
Every case study below comes directly from unedited Seller Central, Amazon Ads, Search Query Performance, Sellerboard, TikTok Shop, and Walmart Connect dashboards.
+102% Ad Sales · −53% ACOSPrivate Label · Full Account Turnaround
Listing-first PPC turnaround: sales doubled, ACOS cut in half
Redesigned the main image for click-through, rewrote listing copy and A+ Content to convert, then rebuilt Sponsored Products and daily bid management.
Ad Sales$14,304 → $28,911+102%
Orders798 → 1,646+106%
ROAS3.99 → 8.48+112%
ACOS25.08% → 11.79%−53%
+117% Ad Sales · −29% ACOSPrivate Label · PPC Scale & Efficiency
Scaling PPC without ACOS spikes: 117% more revenue at lower ACOS
Rebuilt campaign hierarchy and segmentation with disciplined bid rules and A+ Content so 54% more ad spend produced 117% more ad revenue.
Ad Sales$19,680 → $42,712+117%
ACOS34.03% → 24.10%−29%
ROAS2.94 → 4.15+41%
Ad Spend$6,697 → $10,294+54%
+126% Ad Sales · −40% ACOSPrivate Label · 30-Day Turnaround
One-month PPC turnaround: sales up 126%, ACOS nearly halved
Tightened listing copy and imagery in week one, cut wasted spend across unprofitable targets, and set SKU-level ACOS goals with daily bid adjustments.
Ad Sales$15,170 → $34,257+126%
Orders553 → 1,233+123%
ROAS3.62 → 6.01+66%
ACOS27.64% → 16.65%−40%
+144% Ad Sales · +141% OrdersHealth & Wellness · Rapid Volume Scale
Health & wellness brand: 2.4× sales volume while holding ROAS steady
Mapped untapped high-intent keyword pockets and expanded placement coverage while upgrading creative so sales jumped from $38K to $93K at stable ROAS.
Ad Sales$38,207 → $93,266+144%
Orders1,545 → 3,719+141%
ROAS2.55 → 2.60Held
ACOS39.19% → 38.48%Held
+118% Click Share · +106% ClicksHealth & Wellness · SQP & CTR Growth
Keyword click share more than doubled in a declining search market
Diagnosed Search Query Performance funnel drop-off and redesigned the main image around the core buyer need—doubling click share even as market volume dipped.
Keyword Clicks34 → 70+106%
Click Share0.85% → 1.85%+118%
Impressions4,353 → 6,635+52%
Imp. Share2.53% → 4.08%+61%
~$97K → ~$160K MonthlyMulti-Category · Full Account Management
Multi-product store: broke a multi-quarter plateau to hit a record month
Sequenced listing conversion upgrades, A+ Content across hero SKUs, and structured PPC review cycles—compounding from ~$97K to ~$160K in monthly revenue.
Monthly Rev.~$97K → ~$160K+65%
Perf. Index~$128K → ~$190K+49%
Timeline7 monthsJun → Jan
OutcomeAll-Time HighRecord
+906% Purchases · 9.62% ShareBaby Supplements · Keyword Dominance
Baby supplement brand: 10× keyword purchases on #1 category term
Combined SQP search-funnel analysis, buyer-language listing SEO, main image CTR work, and exact-match ranking campaigns to capture 9.62% purchase share.
Weekly Orders16 → 161+906%
Purchase Share1.17% → 9.62%+723%
Keyword Clicks95 → 516+443%
Click Share2.71% → 6.81%+151%
+$87K Net Profit · −30.6% Ad CostLarge Catalog · Profitability Turnaround
Large-scale catalog seller: +$87K net profit turnaround in one quarter
Audited SKU-level contribution margins in Sellerboard, eliminated $34K in low-margin ad waste, and reversed YoY profit trend from −31.4% to +12.5%.
Net Profit$698K → $785K+$87K
YoY Trend−31.4% → +12.5%+43.9pp
Ad Spend$111K → $77K−30.6%
Ad Savings$34,024 saved1 Qtr
£256 → £297,128 GMV · 11,827 OrdersTikTok Shop · Creator-Led Growth
TikTok Shop (GBP): from £256 to £297,128 GMV driven by affiliate creators
Built an affiliate recruitment, seeding, Discord community, and brief engine from scratch—generating £197,522 in creator-attributed GMV and 11,827 orders.
Shop GMV£256 → £297,128Window
Orders11,827In Window
Creator GMV£243 → £197,522Creators
Hero SKU£71 → £145,065Top Item
+51.9% Shop GMV · +67% OrdersTikTok Shop US · GMV & Creator Scale
TikTok Shop (US): +51.9% GMV growth in two months by widening creator base
Broke through creator concentration plateau by expanding publishing affiliates from 503 to 556 and scaling GMV Max ads behind top-converting videos.
Shop GMV$77.3K → $117.4K+51.9%
OrdersFeb → Apr+67.0%
Creator GMV$48.7K → $70.3K+44.3%
Active Sellers120 → 133+13
$1.27K → $21.6K Sales · 2.72 ROASWalmart Marketplace · Channel Expansion
Walmart Marketplace: from $1,271 to $21,646 in monthly sales & Pro Seller
Rebuilt Walmart listing quality scores from Poor to Good, cleaned up catalog structure, and scaled Walmart Connect Sponsored Search to 2.72× ROAS.
Monthly GMV$1.27K → $16,855Oct → Mar
Apr Sales$13.3K → $21,646870 Units
Ad ROAS$1.80 → $2.72+51%
Listing Score57% → 67%Pro Seller
Original Client Reviews · Unedited
Every written review from our Trustpilot page.
Read all 12 original written client reviews verbatim—linked directly to Trustpilot so you can verify every single one.
Frequently asked questions
Can an agency get my product the Amazon’s Choice badge?
No agency can guarantee it. Amazon awards Amazon’s Choice itself, and brands cannot pay or apply for it. CommerceKind works on the factors Amazon says it considers, ratings, price, availability, delivery speed, returns and popularity for the search, to give your products the best chance.
How do you get the Amazon’s Choice badge?
By being the strongest option for a search on the factors Amazon names: high ratings, a competitive price, stock that is ready to ship, fast delivery, few returns and strong sales for that term. There is no application.
What are the Amazon’s Choice badge criteria?
Amazon says products highlighted as Amazon’s Choice are highly rated, well priced and available to ship immediately, and on average are delivered faster and returned less often than alternatives. It also considers popularity. Amazon does not publish exact thresholds.
Can I pay for Amazon’s Choice?
No. Amazon states that brands and selling partners cannot pay for Amazon’s Choice or apply to be considered.
What is the difference between Amazon’s Choice and Best Seller?
Best Seller goes to the top-selling product in a category based on sales. Amazon’s Choice is tied to a specific search and weighs ratings, price, availability, delivery and returns as well as popularity.
Why did I lose the Amazon’s Choice badge?
Common reasons are a stock-out, slower delivery, a price increase, a drop in ratings, more returns or a competitor becoming stronger for that search. Amazon updates it as performance changes.
Where can I see which searches I have Amazon’s Choice for?
Brand owners can find Amazon’s Choice data in Brand Analytics in Seller Central. We use it to track which terms carry the badge.
Can third-party sellers get Amazon’s Choice?
Yes. Amazon says products sold by third-party sellers can be highlighted as Amazon’s Choice.
Can I mention Amazon’s Choice in my listing?
No. You should not use the phrase or the badge in your titles, bullets, images or A+ Content. The badge appears automatically where Amazon applies it.
Can my agency white-label this work?
Yes. Agencies can offer listing, ranking and account work under their own brand through our white-label Amazon listing optimization and account management services, with an NDA and non-solicit first.
Competitors holding
Amazon’s Choice?
Book a free strategy call. We’ll look at your key search terms with you and show what is holding your products back.
Book a strategy call